This document provides guidelines for creating presentations at ThoughtFocus, including formatting instructions, best practices, and examples of what not to do. It covers font types and sizes, color palettes, slide layouts, content guidelines, and tips for emailing presentations. Specific instructions are given for bullet points, charts/tables, images, and using the template properly. The "What Not To Do?" slides showcase examples that do not follow the guidelines.

1. © 2016 ThoughtFocus | CONFIDENTIAL
Presentation Guidelines

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Agenda/Table of Contents
• Presentation guidelines
• How to make this file smaller
• Best practices examples

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Presentation Guidelines
This presentation is intended to serve as a how-to guide for
creating standard ThoughtFocus presentations
• Font types
• Presentation title – Helvetica – 42
• Slide title – Helvetica – 28
• Slide side title – Helvetica - 24
• Subtitle text – Avenir – 28
• Content text – Avenir – 14-16
• Content text (image, text box, table) – Avenir - 10-12
• Use maximum two font types
• Use maximum three font sizes
• The following is ThoughtFocus’ approved color palette:
#64b54d
Primary
color
#44a5da
Secondary
color
#ec5944
Support color
#dea637
Support color
#939598
Support color
#eceded
Support color

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Presentation Guidelines
• Bullet points
o Use 6 x 6 rule
- 6 bullet points on a slide
- 6 words per bullet point
• Bullet size
o Select a bullet size slightly smaller than the font of the text
so it does not overpower the text itself
• Bullet spacing
o Keep sufficient space between bullet and the first letter of
the text so that the first word is readable.
• Presentation time
o 15 slides with 2 minutes per slide
o This should include the Q/A interaction time
• Use a snappy title to get attention
• Title should summarize the content

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Presentation Guidelines
• Presentation design:
o Contrast colors
- Dark text on light background
- Light text on dark background
- Avoid reds and oranges - use only to highlight
o Include bubbles, callouts and key takeaways
o Charts/tables should contain limited data
• Presentation layout
o Always include an agenda/table of contents
o Presentation follows agenda order
o Use storyboarding with causes and impacts pattern
• Include presentation information in Properties
o Go to File -> Properties -> Summary
- Add relevant author and company information
- It is used for tracking purposes
• Avoid all capital letters

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Presentation Guidelines
• Remove the “What Not To Do?” slides highlighted in red
- They are included to show bad practices
• Do not use the interior slides as a front cover slide for your
presentation
• Do not just print the basic deck and take it to a client meeting – there
may be slides not required or inappropriate
• Always leverage the template and stay on brand – badly written or
formatted presentations make the company look bad
• Do not change the master copy – always copy the file to your laptop
and make changes there
• If you need a certain picture or template slide, marketing will create
and include in the master deck

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How to Make this File Smaller
If you need to email a PPT to a client make a version of this file
smaller after you edit it, follow the below
• Use PowerPoint’s compress pictures function to reduce the DPI of
embedded images to something less than 220 dpi
- It will not look as good when you print it but the presentation will
save as a smaller file
• Switch to master view and delete all the template pages you are
not using
- PowerPoint won’t let you delete templates you are using in the
deck
• Depending on PC or Mac
- Print or save to a PDF file
- Optimize the file for smaller images when producing it
- Open the resulting file in Adobe Acrobat and do it manually

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What Not To Do?
• Lorem ipsum dolor sit amet consectetur. Cras nec blandit
mauris
• Cras nec blandit mauris. Sed viverra magna velit, a facilisis nisl
• Maecenas at metus in erat gravida. Sed viverra magna velit, a
facilisis nisl. Phasellus dapibus justo vel lacus tincidunt
• Sed viverra magna velit, a facilisis nisl. Phasellus dapibus justo
vel lacus tincidunt
• Phasellus dapibus justo vel lacus tincidunt
• Nunc erat libero, ullamcorper vitae mauris
• Maecenas at metus in erat gravida. Sed viverra magna velit, a
facilisis nisl. Phasellus dapibus justo vel lacus tincidunt
• Sed viverra magna velit, a facilisis nisl. Phasellus dapibus justo
vel lacus tincidunt
• Cras nec blandit mauris. Sed viverra magna velit, a facilisis nisl
Do not add more
than 6 bullet
points with 6
words each point

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• Lorem ipsum dolor sit amet, consectetur
• Cras nec blandit mauris
• Maecenas at metus in erat gravida cursus
• Sed viverra magna velit, a facilisis nisl
• Phasellus dapibus justo vel lacus tincidunt
• Nunc erat libero, ullamcorper vitae mauris
What Not To Do?
New York
Milwaukee
Irvine
Mountain View
Philippines
Mysore
Bangalore
Gurgaon
Toronto
(planned)
London
(planned)
Costa Rica
(planned)
Atlanta
Dallas
Do not use small
font sizes for
images

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What Not To Do?
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gravida
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Text
Text
Text
Text
Text
Do not use light
text on light
background
Do not use dark
text on dark
background

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What Not To Do?
Do not add text in form of paragraphs.
Include minimum text – think in concepts and statements
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mauris. Maecenas at metus in erat gravida cursus sit. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Cras nec blandit mauris. Lorem ipsum dolor
sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at
metus in erat gravida cursus sit amet id enim. Sed cursus nisi in lacus lobortis.
Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id
enim. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit
amet id enim.
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mauris. Maecenas at metus in erat gravida cursus sit. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Cras nec blandit mauris. Lorem ipsum dolor
sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at
metus in erat gravida cursus sit amet id enim. Sed cursus nisi in lacus lobortis.
Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id
enim. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit
amet id enim.

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What Not To Do?
Add short description for images
Provide appropriate location for description so that it does not overlap with
adjacent text
Content text
(Image)
Content text
(Image)
Content text
(Image)
Content text
(Image)
Content text
(Image)
Content text
(Image)
Content text
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sit amet,
consectetur
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nec blandit mauris.
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nec blandit mauris.
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metus
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gravida
Image Text
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consectetur
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erat gravida Lorem
ipsum dolor sit amet,
consectetur adipiscing
elit. Cras nec blandit
mauris. Maecenas at
metus in erat gravida

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Slide Title

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Slide Title
Subtitle Text
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adipiscing elit. Cras nec blandit mauris.
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blandit mauris
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blandit mauris. Maecenas at metus in erat gravida cursus sit amet
id enim. Sed cursus nisi in lacus lobortis
Cras nec blandit mauris. Maecenas at metus in erat gravida cursus
sit amet id enim
Text
Text
Text
Text

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Slide Title
Subtitle Text
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sit amet
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amet, consectetur
adipiscing elit.
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dolor sit
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amet, consectetur
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sit amet,
consectetur
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amet,
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consectetur adipiscing elit.
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consectetur adipiscing elit.
Cras nec blandit mauris

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Slide Title

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Slide Title
Subtitle Text
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adipiscing elit. Cras nec blandit mauris.
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amet id enim. Sed cursus nisi in lacus lobortis
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adipiscing elit. Cras nec blandit mauris

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SlideSideTitleContent
Text
Subtitle Text
Slide Title
Content Text (with text box) Content Text (with text box) Content Text (with text box)
Content Text (with text box)
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consectetur adipiscing elit
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tincidunt gravida
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mauris a
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erat gravida cursus sit
amet
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accumsan
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mauris
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accumsan
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• Sed viverra magna velit, a facilisis nisl accumsan

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Content
Text
Subtitle Text
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• Maecenas at metus in erat gravida cursus sit amet id enim
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
• Maecenas at metus in erat gravida cursus sit amet id enim
• Sed viverra magna velit, a facilisis nisl accumsan nec
• Phasellus dapibus justo vel lacus tincidunt gravida
Slide Title
SlideSideTitle

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Slide Title

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Slide Title
Subtitle Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text
Table Text Table Text Table Text

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Slide Title
Subtitle Text
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sit amet, consectetur
adipiscing elit. Cras
nec blandit mauris.
Maecenas at metus
in erat gravida
Beyond
Curious
Content Text
Text

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Slide Title
Subtitle Text
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consectetur adipiscing elit.
Cras nec blandit mauris
Content Text
Content Text
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amet, consectetur
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blandit mauris

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Slide Title
Subtitle Text
Content Text Content Text
Subtitle Text
Subtitle Text
Subtitle Text
Image Text
Image Text
Image Text
Image Text
1 2 Content Text3

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Slide Title
Subtitle Text
FinancialAccounting
SlideSidetitle
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Content Text

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Slide Title

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Slide title
Subtitle Text
3 to 5 days
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consectetur adipiscing elit.
Cras nec blandit mauris.
3 to 6 hours
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3 to 5 days
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5 to 10 days
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2 days
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3 to 5 days
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consectetur adipiscing elit.Content Text
5 to 15 days
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consectetur adipiscing elit.
3 to 5 days
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consectetur adipiscing elit.
3 to 5 days
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Content Text
Content Text Content text Content Text

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Slide Title

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Slide title
Subtitle Text
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Image Text
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Image Text
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id enim
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id enim
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Image Text

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Slide title
Subtitle Text
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Content Text • Lorem ipsum dolor sit amet, consectetur adipiscing elit
Content Text
Content Text
Content Text

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Slide Title
Subtitle Text
Content Text
Content text
Text
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amet
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Text
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Slide title
Subtitle Text
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consectetur adipiscing elit.
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metus in erat gravida cursus
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consectetur adipiscing elit.
Cras nec blandit mauris

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Questions