CONSUMER AWARENES PPT
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CONSUMER AWARENES PPT

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CONSUMER AWARENES PPT CONSUMER AWARENES PPT Presentation Transcript

  • INTRODUCTION &MEANING OFCONSUMER AWARENESS
  • WHO IS CONSUMER?
  • CONSUMER RIGHT’SRight to safety.Right to information.Right to choose.Right to heard.Right to redressed .Right to consumer education.Right to healthy environment .Right to basic needs.
  • RESPONSIBILITIES OFCONSUMERBefore buyingWhile buyingAfter buying
  • CONSUMER MOVEMENT
  • NEEDS OF CONSUMERISM ANDCONSUMER MOVEMENT Providing consumer education. Providing consumer protection. Building pressure on government . Arranging consumer protection programmes. Organising public opinion. Providing guidance to consumer. Fight against marketing system Consumer awarenss
  • NEED OF STRONG CONSUMERISM IN INDIAExploitation of consumerPoverty & illiteracy among consumerIneffective consumer lawsInformation gapAbsence of quality consciousness
  • P OINTS FORCONSUMERATTENTION
  • PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM
  • PURCHASE OF COSMETICS
  • PURCHASE OF DRUGS
  • PURCHASE OF CLOTHS
  • Hall markPURCHASE OF GOLD
  • MISLEADING ADVERTISEMENT An anti-ageing cream advert has been banned for misleading consumers. Watchdogs criticized “Nivea Visage” for suggesting the cream could deliver permanent benefits. (http://www.dailymail.co.uk/news/artic le-1209038/Anti-ageing-cream- advert-banned-misleading- claims.html#ixzz1X59njg73)
  • PURCHASE OF FOOD PRODUCT
  • o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT