CONSUMER AWARENES PPT

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  • CONSUMER AWARENES PPT

    1. 1. INTRODUCTION &MEANING OFCONSUMER AWARENESS
    2. 2. WHO IS CONSUMER?
    3. 3. CONSUMER RIGHT’SRight to safety.Right to information.Right to choose.Right to heard.Right to redressed .Right to consumer education.Right to healthy environment .Right to basic needs.
    4. 4. RESPONSIBILITIES OFCONSUMERBefore buyingWhile buyingAfter buying
    5. 5. CONSUMER MOVEMENT
    6. 6. NEEDS OF CONSUMERISM ANDCONSUMER MOVEMENT Providing consumer education. Providing consumer protection. Building pressure on government . Arranging consumer protection programmes. Organising public opinion. Providing guidance to consumer. Fight against marketing system Consumer awarenss
    7. 7. NEED OF STRONG CONSUMERISM IN INDIAExploitation of consumerPoverty & illiteracy among consumerIneffective consumer lawsInformation gapAbsence of quality consciousness
    8. 8. P OINTS FORCONSUMERATTENTION
    9. 9. PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM
    10. 10. PURCHASE OF COSMETICS
    11. 11. PURCHASE OF DRUGS
    12. 12. PURCHASE OF CLOTHS
    13. 13. Hall markPURCHASE OF GOLD
    14. 14. MISLEADING ADVERTISEMENT An anti-ageing cream advert has been banned for misleading consumers. Watchdogs criticized “Nivea Visage” for suggesting the cream could deliver permanent benefits. (http://www.dailymail.co.uk/news/artic le-1209038/Anti-ageing-cream- advert-banned-misleading- claims.html#ixzz1X59njg73)
    15. 15. PURCHASE OF FOOD PRODUCT
    16. 16. o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT

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