Theatre play for participatory value chain development
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Theatre play for participatory value chain development Presentation Transcript

  • 1. Theatre play for participatory value chain development by Hugo Lamers, Faridah, Termizi, Pearlycia, Shariah and Hafizul Adapted from the Participatory Market Chain Approach
  • 2. ‘The Spineless Durian’
  • 3. The audience is ready….., I hope you too!
  • 4. Two farmers are in the forest harvesting some special fruit…
  • 5. A collecting trader comes to the forest…
  • 6. The collecting trader bargains hard – A low price is what the farmers get!
  • 7. The collecting trader sells the fruits to the wholesaler
  • 8. The wholesaler is not happy and gives a low price again!
  • 9. The wholesaler arrives at the shop in town – the shopkeeper inspects the durians
  • 10. A customer arrives
  • 11. The customer inspects the durians
  • 12. The shopkeeper asks which type she wants…
  • 13. ' The shop keeper calls the wholesaler
  • 14. The wholesaler calls the collecting trader
  • 15. The collecting trader meets the farmers
  • 16. The farmers are puzzled - Then the wholesaler calls
  • 17. I have an idea says the collecting trader
  • 18. The farmers agree and go deep into the forest...
  • 19. The farmers show the fruit to the shopkeeper
  • 20. 'The End'
  • 21. So people - I hope you enjoyed, but what did you learn...
  • 22. We put three key messages about marketing and value chains in this play, did you capture them...
  • 23. Find the guidelines and answers at http://tft.atbioversity.net/tiki-index.php?page=PMCA
  • 24. - Pearlycia Brooke as farmer (Dep. of Agriculture, Sarawak) - Termizi as farmer (Dep. of Agriculture, Sarawak) - Hafizul Bin Husin as collecting trader (Dep. of Agriculture, Putrajaya) - Shariah Binti Umar as wholesaler (Dep. of Agriculture, Sarawak) - Hugo Lamers as shopkeeper (Bioversity International) - Faridah Aini Binti Muhammad as customer (Dep. of Agriculture, Putrajaya) - Bungai village, Bekenu district, Miri, Sarawak, Malaysia, Nov 2013 http://tft.atbioversity.net/tiki-index.php?page=PMCA
  • 25. Theatre play for participatory value chain development Adapted from the Participatory Market Chain Approach Hugo Lamers Associate Scientist socio-economics and marketing Bioversity International h.lamers@cgiar.org In collaboration with Department of Agriculture in Malaysia http://tft.atbioversity.net/tiki-index.php?page=PMCA