Research on Emergency water Proofing <br />Presented By :<br />Manendra Kumar Shukla<br />
HISTORY<br />Founded in 1902 in Two Harbors, MN <br />1906 - headquarters moved to Duluth, MN<br />1921 - first commercialsuccess: Waterproof Sandpaper. <br />1925 - Scotch® Branded Masking tape and entirely new cellophane-based tape called “Scotch Tape”.<br />
Milestone in journey of company<br /><ul><li>In the 1960s & 70s, 3Mbegan a rapid expansion into multiple industries including display and graphics, video production, corrosion protection and digital audio equipment.
In the 1980s, 3M introduced the “Post-It® Note” product line.
3M is ranked 101 in the Fortune 500.</li></li></ul><li>Company Overview<br />OPERATING INFORMATION<br /><ul><li>60 Countries, 35 with laboratories
Market Size<br /><ul><li> Market size for EWP in Delhi (NCR) 4%( 268 Lakes)
EWP Market is of 6.72Cr.</li></li></ul><li>Market size:<br /> Delhi (NCR)<br />No of paint Dealers – 2800<br />Total sale of construction chemicals Rs 24 Cr/ Month<br />In domestic Market the sale of Waterproofing chemical 28% is 5 to 6.72 Cr / Month<br />Roof Waterproofing products share is 34% in total water proofing.<br />
Market size:<br /> Gurgaon<br />No of paint Dealers – 950<br />Total sale of construction chemical in domestic market – 10 Cr / month<br />25% Waterproofing chemicals sale value 2 to 2.5 Cr/months.<br />68% of Population is aware about waterproofing.<br />.<br />
Ready to use</li></ul> 5. Innovative Aspect:<br /><ul><li>3M technology gives touch dry surface in 4-6 hrs
Works In wet as well as dry conditions</li></ul> 6. Location: Delhi and NCR areas nearby have huge requirement of such product<br />
SWOT Analysis<br />b) Weakness :<br /> 1. Disadvantage in Proposition : No awareness among the customers<br /> 2.Lack of competitive strength:<br /><ul><li> Cost focus
Cost Leadership</li></ul> 3.Timescale : Supplies of product are after monsoon.<br /> 4.Product durability : no guarantee.<br /> 5.Retail distribution channel is not available.<br />6.No staff for business development.<br /> 7.Price is much higher than competitors in market.<br />
SWOT Analysis<br />c) Opportunity :<br />1. Competitors vulnerability : <br /><ul><li> Their product works only in dry conditions.
No ready to use product</li></ul> 2. Seasonal Influence : The requirement for EWP is in monsoon season<br /> 3. Target market : Delhi ( NCR)<br /> Gurgaon <br />
SWOT Analysis<br />d) Threats :<br />1. Competition Intensions: Short Product Life Cycle.<br /> 2. Market Demand: less market demand because product in nish market.<br /> 3. There are two new company entering in market.<br /> 4. New companies are A) –Perma Building ChemicalsB) -Fairmate Chemicals<br />
Five Forces That shape industry Competition<br /><ul><li>In 3M the suppliers are not more powerful because the</li></ul> supplier of 3M is not in Big then the firm. <br />Supplier’s power <br />
Buyer’s Power<br /><ul><li> Buyers are Individual Customers they are not powerful But Customer is Always king so we not forget him.</li></ul>Threat of new Internet<br /><ul><li>New internets of the Market is very Harmful for us if They have more Resources</li></ul>Parma Chemicals<br />Fairmate<br />Threat of Rivalry<br /><ul><li>Our rivalry firm is Pidilite’s Brand Dr. Fixit Which is very powerful in Indian market and market share is more then 68% Coverage</li></ul>Threat of Substitute<br /><ul><li>Major of substitute of our product is cement, tarcole , M-Seal .</li></li></ul><li>
T.V. channel like Sony, Star & Business News channel.</li></li></ul><li><ul><li> Target achieved by retailer then tour and big gifts for them.
Some gift like calendar , holi, dipawali, chrisms gift .</li></li></ul><li>Spot Repair<br />All weather application.<br />DIY<br />Can be kept at home and can be used in case of emergency. <br />Positioning of Product<br />
Packing Size : Fast moving Packing size is50,100,200, 500 ml , 1lt and 2 lt.<br />Product name: Name of the product should be easy to recall e.g.:- Quick fix (pidilite product)<br /> Packaging is very attractive which attract the customer to see and buy. <br />Product<br />
Price of the Product<br />Because of the price sensitiveness of Indian customer I’m not suggest price more then 340 Rs.<br />According to my research if we se the retailer's perceived price for our product is in the range of 180 to 450 so in the range of this scale our price is good for the customers.<br />If we see the competitor’s average price for end customer Dr. fixit LW+ 105 Rs & URP 215 Rs , Cico no. 1- 45 Rs then our price 340 Rs satisfied all the constrain.<br />Here we also see that Dr. fixit LW+ is most prefferable by customer which is not much price and Cementations product.<br />
BCG Five Common Theme for Success<br />Set a bold, long-term aspiration<br />Offer a superior proposition for the<br />market<br />Build a competitive <br />and responsive <br />supply chain<br /> Set up an appropriate go-to-market model<br />Develop platforms that support growth aspiration<br />
Five Common Theme for Success<br />BCG Five Common Theme for Success<br />Creating a position of premium Product<br />Instant brand Recall in case of “EWP” <br /><ul><li>Instant Water proofing