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Mac d manendra shukla
 

Mac d manendra shukla

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  • We are committed to exceeding our customers' expectations in every restaurant every time.We believe our success is dependent upon our three-legged stool - Corporate, Franchisee Partners, and Supplier Partners.We have a passion and a responsibility for enhancing and protecting the McDonald's brand.We believe in a collaborative management approach, employing a mutually respectful business philosophy.We are committed to franchising, maintaining a highly collaborative relationship with our franchisees and making franchising decisions based on what's best for our customers.We will seize every opportunity to innovate and lead the industry on behalf of our customers.
  • At McDonald’s India we have had a single mantra: providing 100% total customer satisfaction and the formula for achieving this goal in our restaurant operation is the long-standing commitment to the McDonald’s Promise.
  • A good manager will therefore 'solve' the problem of resistance or discontent through
  • Resources To Get The Job Done Employees have the tools they need to get the job done.
  • JOB STRUCTURE AT MAC DONALD’SEMPLOYEES AT MAC DONALD’S FALL INTO THREE DIFFERENT CATEGORIES: RESTAURANT WORKERS CORPORATE STAFF AND FRANCHISEE OWNERS
  • McDonald's prides itself on offering "more than a paycheque" to our employees. Our Crew members enjoy flexible schedules, paid training and the chance to have fun working with friends while learning valuable life skills. Additional benefits include:Competitive starting rates plus regular wage and performance reviews so you can continue to grow your skills and earning powerFree uniformsDiscounts on McDonald's food at your restaurant ALL the time McDonald's Gold Card membership, exclusive to McDonald's employees, for discounts on great merchandise from top national, regional and local retailers and food discounts at your own restaurantTechnology Purchase Program with discounts on computers and other products using McDonald's group buying powerExtracurricular Crew activities (movie nights, sports teams, parties, picnics, seasonal celebrations, etc.)Scholarship ProgramService and Recognition Awards reward your contribution with jewellery and gift itemsOpportunities for advancement Other benefits are available for full-time employees such as group insurance, profit sharing, MCDirect Shares Stock Purchase Plan, etc. Full-time employees are those consistently working the required number of hours based on the plan.
  • Planning new meal surveyLeading help employeesOrganizing hamburger universityControlling to think about peoples need
  • Competitive CompensationComprehensive Group Insurance PlanVacationProfit SharingService and Recognition AwardsMCDirect Shares Stock Purchase Plan, Group RRSP and Canada Payroll Savings ProgramMcDonald's Gold Card, Home and Auto Insurance Program, Technology Purchase Program
  • Training is an important part of your McDonald's work experience and starts as soon as you join the McDonald's team. Crew Trainers, Managers and other employees will work shoulder to shoulder with you to show you the ropes, and training continues as you advance through the McDonald's system. We work hard to foster a positive, coaching environment that will help you develop to your full potential. In addition to gaining skills and knowledge in the foodservice and hospitality industry, your job at McDonald's will help you learn teamwork, leadership skills, communication and customer service skills, responsibility and time management. 
  • Past McStrategiesProduct DevelopmentSuccesses: Fries, Happy Meal, Big Mac, Egg McMuffin, PromotionsFailures: McPizza, Fajita, Carrot Sticks, McLean, and the Arch DeluxeMarket DevelopmentSuccess: International growthFailure: Over-expansion in USAlternative locations Forward IntegrationDistribution through franchisees with control over store presentation, menu itemsJoint Venture: FranchiseesNew McStrategiesLeverage Brand EquityProduct Development: Focus on core businessQuality and taste issuesFood delivery methodsMBX (McDonald’s Big Extra)Family Value MealJoint Venture (Franchisee): Change methods of dealing with franchiseesTo better motivate owners and foster team spiritEnhance owners’ participation in process improvementsMarket Penetration and DevelopmentContinue International expansionRetrenchmentHome office cost reductionsSplitting into five geographic divisionsHorizontal IntegrationPurchase competition with differing target markets
  • http://www.scribd.com/doc/2303069/Case-McDonalds-India-Launch
  • PRODUCT:product portfolio primarily comprises of vegetarian and non-vegetarian burgers. The vegetarian burgers like Veg surprise, salad sandwich, Mc Aloo Tikki Burger(1999), Mc veggie burger are offered to the customers. Non-vegetatarian burgers include Chicken Mc grill, Mc chicken burger, Fliet of fish and chicken maharaja burger. Along with these french-fries, veg pizza mc puff, wrap chicken Mexican, wrap paneer salsa, potato wedges, soft serve pineapple and choclate ice creams, Mc swirl soft drinks, coffee and Mc shakes are also offered to increase the variety in the product portfolio. Mc Donalds also provides mean combos with medium fries and medium soft drink, happy mean with small soft drink, econo meals with small soft drink and value meals with potato wedges and small soft drink.PRICE:Mc Donalds vegetarian burgers are priced between Rs 20 and Rs 48. Wrap paneer salsa is priced at Rs 45-50. The non vegetarian burgers are priced between Rs 30 and Rs 60. Wrap chicken Mexican is priced at Rs 55. Medium French fries are priced at Rs 28, potato wedges at Rs 20, soft serves at Rs 35, mc swirl at Rs 12, medium soft drinks at Rs 20 and medium shakes at Rs 45.PROMOTION:At Mc Donalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. In fact, the various econo meals and value meals also signal to the customer that buying separate items results in greater value for money for the customer.PLACE:outlets are very evenly spread throughout the NCR region. Mc Donalds does not offer home delivery but its outlets are very readily accessible. Mc Donalds also offers take away drive through facilities.PEOPLE:The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses on friendly and prompt service to its customers from their employees.PROCESS:The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. In fact, the fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place. The customers are invited to check the ingredients used in food.PHYSICAL EVIDENCE:Mc Donalds focuses on clean and hygienic interiors of is outlets and at the same time the interiors are attractive and the fast food joint maintains a proper decorum at its joints
  • Over the years, McDonald's has developed TV advertising campaigns that have become, like McDonald's, a part of our lives and culture. McDonald's commercials have focused not only on product, but rather on the overall McDonald's experience, portraying warmth and a real slice of every day life. This "image" or "reputation" advertising has become a trademark of the company and created many memorable television moments and themes, including: 
  • McDonald's original advertising symbol was a winking little fellow named "Speedee", designed to promote McDonald's fast service. In the 50s and early 60s, McDonald's drive-in restaurants were easily identified by their red and white tile buildings, which were capped with a slanted roof and framed on either end by a single golden, neon arch. Restaurants began to use the advertising theme, "Look for the Golden Arches" and in 1961, the "Speedee" symbol was replaced by a new logo - an "M" slashed with a line, symbolizing the neon arches and restaurant roofline. The arches, updated over the years, remain the advertising symbol for the company and are now one of the most recognized icons in the world. At first, local franchisees focused all of their energies on marketing within their own communities, primarily in print advertising. With the evolution of television and the rapid growth of McDonald's across the United States and into Canada in the late 1960s, it quickly became apparent that local advertising would not be enough to promote the system's growth as a North American chain with a single brand identity. In 1967, the franchisees created a special fund whereby a percentage of restaurant sales would go towards national advertising initiatives. By pooling resources, McDonald's gained access to the venue of television advertising.

Mac d manendra shukla Mac d manendra shukla Presentation Transcript

  • Presented by-:
    ManendraShukla
  • OPERATION
    HUMAN RESOURCE
    MARKETING
    FINANCE
  • Introduction
  • Key
    Employees
  • Andy McKenna
    Chairman
    Ralph Alvarez
    President and Chief Operating Officer
    Susan E. ArnoldPresident – Global Business Units
    Jim Skinner
    Chief Executive Officer
    Gloria Santona
    corporate secretary
    AmitJatia
    (West & South)
    Vikram bakshi
    North & east
  • DICK & MAC MCDONALDS
  • Our vision to be world’s "best" quick service restaurant.
  • 1940
    McDonalds’ Bar-B-Que
  • 1948
    McDonalds' as “SELF SERVICE DRIVE IN RESTAURANT”
  • 1949
    MCDONALDS’ world famous FRENCH FRIES
  • 1954
  • 1955
  • 1956
  • Value
    Quality
    Cleanliness
    Service
  • 1961
    Hamburger university opens
  • 1964
  • 1966
    First network TV advertisement
    “MCDONALD’S-WHERE QUALITY STARTS FRESH EVERYDAY”
  • 1966
  • 1967
    McDonalds goes international
  • 1969
    Golden arches updated
  • 1971
    Ronalds new friend
    Grimace
    Hamburglar
    Captain Crook
    Mayor Cheese
  • 1974
  • 1978
    5000th restaurant
  • 197 9
    Happy meal debuts
  • 1983
    McDonalds in 32 countries
  • 1984
    Ray Kroc passes away
  • 1987
    Fresh salads added
  • 1988
    Fortune magazine names McDonald's hamburgers among
    the 100 products America makes best
  • 1992
    Warsaw location
  • 199 6
    McDonald .com launch
  • 2008
    Global packaging redesigned
  • Relaxed in Recession
    2009
    One of the most successful big companies during recession.
    Mac Donald's sales increased by 6.8% in U.S, 4% in Europe and 4.1 % in Asia , middle east and Africa .
    Mcdonald's was one of only two dowjones industrial
    Average stocks that ended 2008 with a gain.
    Pundits say the company to be recession proof and that people will come due to its ease on the pocket menu.
    Inspite of the fluctuations in the prices of the agro products ,the prices of Mac donald’s products remained constant.
  • Philosophy
    "We take the burger business more seriously than anyone else."
  • Fascinating McFacts
    As of December 31, 2008, the company operated
    31,967 restaurants in 118 countries,
    25,465 were operated by franchisees;
    6,502 were operated by the company.
    50 million customers each day
    $25.00billion -brand value
    2004 -worlds biggest marketer of fast food
  • Earning love and respect of
  • Reasons for coming to India
  • 132 restaurants in India(79 are in North & East India and 53 in West & South India)
    2.5 lakh customers visit McDonald's TM every day
    At McDonald’s India we have had a single mantra: providing 100% total customer satisfaction
    McDonald’s in India is a 50-50 joint venture partnership between AmitJatia’s (Western ) & VikramBakshi (Northern)
  • ENTRY STRATEGIES
    Wholly owned subsidiary-MIPL
    Incorporated in 1993
    Trained extensively along with their Indian management team, in McDonalds in Indonesia and US before launch.
    Changes: to establish in India successfully
    • Size
    • Taste
    • Menu(75 %localized menu,33%asian countries &other countries <5%)
  • Product adaption - the Indian challenge
    Maharaja Mac replaced Big Mac, Chicken
    Patty instead of beef
    McAloo Burger, Veg Salad Sandwich, McMasala & Mcimli Sauces
    Garlic free sauces to get in “hard core” vegetarian customers
    40%vegetarian-vegetarian selections to suit Indian taste
  • OPERATIONS
  • Front office operational process
    Operation
    Transportation
    Delay
    Inspection
    Storage
  • PROCESS DESCRIPTION
  • SUPPLY
    CHAIN
    MANAGMENT
  • SUPPLY CHAIN
    COLD CHAIN
    LOCAL SOURCING
    SUPPLIERS
    OVERVIEW
  • RESTAURANT MANAGEMENT SYSTEM (RMS)
    2 SEPARATE MENUS-GREEN- VEG;PURPLE –NONVEG
    Separate Veg & Non Veg kitchen
    Different uniform for kitchen crew to distinguish role
    Clear segregation-kitchen staff
    Printed broacher of RMS to customer
    Customer kitchen tour to assure
  • Human
    Resource
    Management
  • Co-ordination
    Co-operation
    Communication
  • Five People Principles
     Respect and Recognition 
    Values and Behaviours 
    Competitive Pay and Benefits 
    Resources To Get The Job Done 
    Training, Learning, Development and Personal Growth 
  • Training, Learning, Development and Personal Growth
    Hire restaurant crews with good work habits and courteous attitudes
    Proper training a delivering customer satisfaction
    Employees receive work experience that teaches skills and values
    Perfect tools provided
  • JOB STRUCTURE
    Employees at McDonalds' fall into 3 different categories
    RESTAURANT WORKERS
    CORPORATE STAFF
    FRANCHISEE OWNERS
  • BENEFITS
      MAC Card (McDonald's Gold Card membership)
    Haircut Discounts
    Wages increases
      Life insurance
    Stock Purchase Plan
      McDirect Shares
      Paid Vacation
      Bonus Scheme
    Education Support
    Extracurricular Crew activities
    Scholarship Program
    Opportunities for advancement   
  • Function Of Human Resource
    Planning
    Leading
    Organizing
    Controlling
  • Human Resource Policy
  • Growth opportunity
    Reward both individual and
    team performance
    Compensation
    Offer wage rates that are equitable and non-discriminatory in every location
    Competitive Compensation
  • Career opportunity
    Create career opportunities;
    Have flexible work hours for student employees.
    "Learn while you earn" 
    Motivation
    “employee of the month “.
    Giving them responsibility.
  • Marketing
    strategy
  • McStrategies
    Past
    Product Development
    Market Development
    Forward Integration
    Joint Venture: Franchisees
    New
    Product Development: Focus on core business
    Joint Venture (Franchisee): Change methods of dealing with franchisees
    Market Penetration and Development
    Horizontal Integration
  • Strengths
    Brand Recognition
    Leader in Quick Service Sandwich
    Industry
    Strongest International Presence
    Real-Estate Holdings
    Variety Sources of Income
    Franchise Business Model
    Cost advantage
    Market versatility
  • Weaknesses
    Weak product development
    Dissatisfied franchisee
    Value/Premium Items
    Slow revenue and income growth
  • Opportunities
    Only serving 1% of worlds population
    Growth in Global Food Service Industry
    Initial Public Offerings in Other Countries
    Acquisition of Other Restaurants
    Retail Sales of Merchandises
    Growing dining-out market
  • Threats
    Increased Competition from Various Industries
    Health Conscious Consumer Trend
    Value-Conscious Consumer Trend
    Saturation in fast-food Market
    Slow Growth in Sandwich Segment
    Price War Business Practices
    Changing demography
  • Segmentation
    Demographically :-
    1] young family (<30years)
    2]Urban upper & Middle class families.
    Geographically :-
    1]Mostly in urban towns and cities
    2]Now opening in 2 and 3 tiers cities
    3]Mostly situated in malls having independent franchises
    Psychographic:-
    1]Place to chill out with friends and families
    2]Place for enjoyment of the kids
  • POSITIONING
    MacDonald meinhainkuchbaath-a place for an entire family to enjoy.
    Mac Donald I’m lovin it.
    DIFFERENTIATION
    Highlighting Brand, Food & Variety.
  • Target market
    Only < 10% population possible target market
    Phase I
    Phase II
    Phase III
  • 4 Ps
    3 Ps
    Product
    People
    Process
    Promotion
    Physical Evidence
    Place
    $
    Price
  • Product
    Product Variation: Variety in products ranging from Burgers to softies
    Product Innovation: Adapting to Indian conditions creating the “CHICKEN MAHARAJA”
    Product Elimination: Removal of Beef flavored products
    Menu: Veg, Non Veg, Frozen Desserts, Beverages
    • Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff
    • Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe
  • Price
    Pricing includes the list of prices & discount available
    Special offer such as happy meal ,Value meal & Combo meal.
  • Place
    Fully owned outlets
    Franchise owned outlets that does selling from different places
    McDonald's mainly consists of the distribution channels the product is available to the customer at the right place, at the right time and in the right quantity
    Offers hygienic environment good ambience and great service
    Started giving internet facilities
    Areas for children where they can play and enjoy with their Family and friends
    Spend some quality time together
  • Promotion
    Individual communication
    Mass communication
    Free distribution of children toys.
    Some of the most famous marketing campaigns of McDonald’s are:
    • “You Deserve a break today, so get up and get away- To McDonald’s”
    • “Aapkezamanemein ,baapkezamanekedaam”.
    • “Food, Folks, and Fun”
    • “I’m loving it”.
  • A History of McDonald's Advertising Themes 
    McDonald's is Your Kind of Place (1967)
    You Deserve a Break Today (1971)
    We Do it All for You (1975)
    Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun (1975)
    You, You're The One (1976)
    Nobody Can Do It Like McDonald's Can (1979)
    Renewed: You Deserve a Break Today (1980 & 1981)Nobody Makes Your Day Like McDonald's Can (1981)
    McDonald's and You (1983)
    It's a Good Time for the Great Taste of McDonald's (1984)
    Good Time, Great Taste, That's Why This is My Place (1988)
    Food, Folks and Fun (1990)
    McDonald's Today (1991)
    What You Want is What You Get (1992)
    Have you Had your Break Today? (1995)
    My McDonald's (1997)
    Did Somebody Say McDonald's (1997)
    We Love to See You Smile (2000)
    There's a little McDonald's in Everyone (2001) - Canada Only
    i'mlovin' it (2003)
  • "Speedee”
    to promote McDonald's fast service
  • Hi ! I am Chief Happiness Officer at McDonalds
  • NEW PRODUCT LAUNCH
    .Premium spicy chicken sandwich.
    .Asian Salad.
  • NEW PRODUCT LAUNCH
    .Drinkable breakfast enriched like yoghurt.
    .Mc Nuggets (launched in India recently).
  • CORPORATE STRATEGIES
    To make food fast
    Low cost
    International expansion
  • Financial Management
  • Net Income
  • Awards
    &
    Achievement
  • Push-excel corporate partner award,
    Corporate achievement and image award,
    Nullities corporate award,
    Corporate vision award,
    The circle of inclusion award.
    The halal journal awards 2008
    Hall of fame award
    Corporate citizenship award
    Vince nichols memorial award
    Mcdonald's UAE achievements awarded by mcdonald's corporation
    CFA presents inaugural lifetime achievement award at 2008 recognition awards luncheon
  • McDonald's India - A decade of quality service
    Most Respected Company' for four consecutive years, 2003-2007 in the Food Services sector, by Businessworld
    Most Wanted Brand of the Year' Award 2003 & 2004 by Franchising Holdings India Ltd.
    Retailer of the Year' Award for catering services, 2004-2006 at the Images Retail Awards.
    The 'Most Preferred Fast Food Outlet' 2006 & 2007 by Awaaz Consumer Award, hosted by CNBC.
    Star Retailer - The Consumer Way, Food Services Retailer' of the Year 2006 & 2007, by Franchise India
    Amity Corporate Excellence Award'-in 2007 & 2008
  • Received national recognition for diversity.
    Push-excel corporate partner
    award.
    Corporate achievement and image
    award.
    Nullities corporate award.
    Corporate vision award.
    The circle of inclusion award.
  • CSR
    • Take an active community
    • Sponsor Ronald McDonald Houses: providing a home away from home for families of seriously ill children receiving treatment at nearby hospitals.
    • Promote workforce diversity,
    • Support education through student scholarships, teacher awards, and free instructional  resources.
    • Adopt and encourage environmentally friendly practices.
    • Provide nutritional information on McDonald's products to customers.
  • ENVIRONMENTAL ACHIEVEMENTS
    AUDUBON society,
    Conservation international,
    Keep America beautiful,
    The national recycling coalition,
    The U.S. Environmental protection agency
  • Reason Of Success ???
    • Globalization
    • Diversity
    • Ethics
  • McDonald’s the Future..!!
    Coming up with new schemes that suits to
    every pocket at any time.
    McDonald’s undertakes expansion;
    plans 40 new stores at Rs 150 cr investment
    in 2009
    Mc-delivery has been started so
    everyone can be at home and enjoy
    McDonald's food
  • CONCLUSION
    CONCLUSION
    CUSTOMER
    PROFIT
    GREATER PROFIT
    BUT
  • Key Learning
  • Operational excellence
    Leadership marketing
    Innovation” is key of success.
    Focus on quality management.
    Customer is first ,fulfill their expectation .
    Satisfaction of employees is necessary to increase the productivity.
    ‘Taking initiative’ leads to success.
    Think global , act local
  • Shall we go to McDonalds???
  • Wait………
    Before making any conclusions,
    have a look……..
  • REFERENCES
    www.mcdonalds.com
    www.macdonaldsindia.net
    www.scribd.com
    4P’S Business &Marketing
    The marketing warfare
    Times of India.
    Business standard
  • BYE BYE SEE YOU AT McDonald's
    Thanking you
  • Mac Donald's believe..