Google’s transcendent and seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains.That appeal is universal, enabling it to overcome differences in culture,language,and geography en route to become a global favourite. So why not G o o g l e …??? Why Google…???
How did it Begin….??? “ In spring 1995, Larry Page and Sergey Brin first met at a social outing in San Francisco designed to welcome new applicants to Stanford Doctoral Program” Despite of their differences and not initially working together, they became friends and were quickly known as “Larry-and-Sergey” Introduction
Subsequently, LarryPage met Garcia-Molina, Brin’s adviser in his office one day in 1995 to show him a neat trick he had discovered. The AltaVista search engine could show what other sites linked to them but did not exploit this link information; Page suggested it would be a good way to rank sites . Introduction
The PageRank system, invented by Larry Page (and named after him) judges a site’s importance by analyzing outside links to it. Brin, on the other hand,worked on ways to find specific word combinations that often occurred together on the Internet. Introduction
Later, Page combined his method of analyzing back-links pointing to a given website with Brin’s web crawler, and their combined research gave birth to a new search engine called G o o g l e Introduction
in 1996, Brin and Page disclosed the technology to Stanford OTL . After two years, while continually completing an increasing number of searches, In March 98, surprisingly Page and Brin tried to sell the engine to Alta Vista for $1M but DEC (Altavista’s mother company) was not “very open to outside technology” and hence the deal was not a success . Introduction
Yahoo’s founder, D. Filothen advised them to take a leave of absence from their PhD and to focus more upon their own business. In October 1998, Page and Brin convinced a friend to rent a Garage and spare room for $1700/month. They quickly added 8 phone lines, a cable modem and a DSL line. After two months, they were only 8 people. Introduction
… and finally to the GooglePlex in 2003 Introduction
… now 66 GooglePlexes all over the world Introduction
Introduction Dato Amanullah Patrick Pichette Sergey Brin Farid Shahrouz David Drummer David Girouard Urs Hozle Larry Page Alan Eustace Omid Kordesta Dennis Woodside Michelle Lee Organizational Structure at Google
G o o g l e ’s Mission Introduction To Organize the world's information and make it universally accessible and useful
What’s Google? How Google Works "Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web. Google, it is a combination of scientific skills, and mathematical skills, and computer skills, and also very strong skills about how to get people excited about their work."
PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page.
The PageRank of a page A is given as follows:
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.
High level Google Architecture How Google Works
AdWords is G o o g l e 's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. G o o g l e 's text advertisements are short, consisting of one headline and two additional text lines. Marketing
AdSense is an ad serving application run by G o o g l e Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by G o o g l e and generate revenue on either a per-click or per-impression basis. Marketing
Price G o o g l e take special consideration at the different parts involved in setting its prices. Item such as list price, discounts, allowances, payment periods and credit terms are items that work together to set the price of its merchandise. Marketing
Place G o o g l e ’s place is the internet. When it comes to Google and trying to target their consumers, the people on the Internet, no one does it better. Marketing
Promotion G o o g l e ’s convenient service and precise search results have made it one of the world’s best-known brands and search engines almost completely through word of mouth from satisfied users. Marketing
People People working behind G o o g l e innovated several methods to make our web-life simplified. Marketing
Physical Evidence G o o g l e uses visual metaphores to give a feel of their service to their service users. Marketing
Process G o o g l e has innovated several mechanism to make their process Fast & Simplified. Marketing
Human Resource GOOGLE’S RECRUITMENT POLICY Google's recruitment process is based largely on a series of interviews with a series of different interviewers. Through a range of interview topics from programming questions to general logic puzzles to personality checks, in order to see how skilled and intelligent a person is.
Previlege of utilising 20 percent of their work week(one full day) to pursue special projects.
Google's culture promotes the use of fresh, organic foods and healthy meals Google serves up more than 200 recipes in their cafeterias everyday.
Also provides electric scooters for better accessibility around the cafeterias.
Human Resource Here are a few things you might see in a Google workspace
Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls.
Laptops everywhere – standard issue for mobile coding, email on the go and note-taking.
Football, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.
Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.
Human Resource Comparative Analysis of Revenue Earned by the Employees
The average Google employee generates more than $1 million in revenue each year.
This metric is a good indicator of how an organization leverages its workforce. Yahoo currently produces just $564,000 per employee, and Microsoft $647,000.
Human Resource Training and Development Process Rather than emphasizing traditional training, the development effort is decentralized. Development leaders at Google state that "training courses are a tiny piece of what we do." As an organization, Google can shift the burden of learning to employees because it focuses on hiring individuals who already demonstrate a love for self-directed learning.
Google grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations. Since its inception, they have supported hundreds of organizations in advocating and promoting their causes, from animal rights and literacy to abandoned children and HIV education.
Help monitary benefits to State-level Poverty Counties like Shaanxi Province
Googlers also held camps for voluntary blood donations
Human Resource Top 10 Reasons to Work at Google
Lend a helping hand. With millions of visitors every month, Google has become an essential part of everyday life – like a good friend – connecting people with the information they need to live great lives.
Life is beautiful there.
Appreciation is the best motivation ,they have created a fun and inspiring workspace you’ll be glad to be a part of as many facilities are available there.
Work and play are not mutually exclusive
We love our employees, and we want them to know it. Google offers a variety of benefits, including a choice of medical programs, company-matched 401(k), stock options, maternity and paternity leave, and much more.
Innovation is their bloodline. .They see endless opportunity to create even more relevant, more useful, and faster products for there users.
Good company everywhere you look. Googlers range from former neurosurgeons, CEOs, and U.S. puzzle champions to alligator wrestlers and Marines. No matter what their backgrounds, Googlers make for interesting cube mates.
Uniting the world, one user at a time. People in every country and every language use their products. As such they think, act, and work globally – just our little contribution to making the world a better place.
Boldly go where no one has gone before. Here they provide the opportunity to develop innovative new products that millions of people will find useful.
There is such a thing as a free lunch after all: every day they have: healthy, yummy,lunch and made with love.