E knowshare ltd.- shukla

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  • Content   Background information Summary Personal resources and goals The product or service The market Sale and marketing plan Management & organisation Development of the business Budgets Financial requirements Appendices
  • Content   Background information Summary Personal resources and goals The product or service The market Sale and marketing plan Management & organisation Development of the business Budgets Financial requirements Appendices
  • E knowshare ltd.- shukla

    1. 1. BUSINESS PLAN E-knowshare Ltd. By MANENDRA SHUKLA
    2. 2. COMPANY PROFILE 10/20/11 Company name: E-knowshare Ltd. Corporate office: NEW DELHI Operational area: Pan India Future plan of going global BUSINESS PLAN (E-knowledge Sharing)
    3. 3. ABOUT COMPANY………… <ul><li>PUBLIC LIMITED COMPANY </li></ul><ul><li>CORE BUSINESS – Marketing of knowledge product to enhance e-Learning . </li></ul><ul><li>KNOWLEDGE PRODUCT </li></ul><ul><ul><li>JOURNAL ARITICLE </li></ul></ul><ul><ul><li>RESEARCH PAPER </li></ul></ul><ul><ul><li>VIDEO’S OF LECTURES AND SEMINARS </li></ul></ul>10/20/11 BUSINESS PLAN (E-knowledge Sharing)
    4. 4. <ul><li>Mission </li></ul><ul><li>To provide online learning facilities to men </li></ul><ul><li>and women of exceptional caliber for </li></ul><ul><li>pursuing education in their fields. </li></ul><ul><li>To promote e-knowledge through research both applied and conceptual knowledge through our online knowledge sharing. </li></ul>BUSINESS PLAN (E-knowledge Sharing) BUSINESS PLAN
    5. 5. FUNCTIONALE OF COMPANY <ul><li>APPROACH </li></ul><ul><ul><li>PREMIUM INSITITUTE OF COUNTRY. </li></ul></ul><ul><ul><li>TOP LECTURERS,THINKERS,RESEARCHES. </li></ul></ul><ul><ul><li>BUYING COPY RIGHTS. </li></ul></ul><ul><ul><li>MAINTAINING DATABASE. </li></ul></ul><ul><ul><li>MARKETING OF KNOWLEDGE PRODUCT. </li></ul></ul><ul><ul><li>SELLING OUT THESE ON PAYMENT . </li></ul></ul>10/20/11 BUSINESS PLAN (E-knowledge Sharing)
    6. 6. WHY THIS BUSINESS….??? <ul><li>MARKET WORTH </li></ul><ul><ul><ul><li>48 BILLION US DOLLOR’S GLOBALLY . </li></ul></ul></ul><ul><ul><ul><li>IN INDIA MARKET IS 54 MILLION US DOLLORS. </li></ul></ul></ul>10/20/11
    7. 7. 14058 Professional & Technical institute 127 % ??? Demand ……. 10/20/11
    8. 8. Demand…..cont. 10/20/11 25000 37,00000 37,00000 37,00000 37,00000
    9. 9. TARGET SEGMENT <ul><li>STUDENTS. </li></ul><ul><li>COMPETITIVE EXAMS ASPIRANTS. </li></ul><ul><li>RESEARCHER’S ,FACULTIES. </li></ul><ul><li>COLLEGE & UNVERSITIES </li></ul>10/20/11
    10. 10. 10/20/11
    11. 11. <ul><li>QUALITY OF KNOWLEDGE MATERIALS. </li></ul><ul><li>ECONOMIC PRICE. </li></ul>10/20/11
    12. 12. WEAKNESSES <ul><li>NEW ENTERANT </li></ul>10/20/11 BUSINESS PLAN (E-knowledge Sharing)
    13. 13. OPPORTUNITES… <ul><li>MARKET WORTH 54 MILLION US’S DOLLOR’S. </li></ul><ul><li>LUCK OF GOOD E-LEARNIG PORTALS. </li></ul><ul><li>(only 17 company have their core business as e-Learning) </li></ul>10/20/11
    14. 14. THREAT <ul><li>PIRACY </li></ul><ul><li>HACKER’S </li></ul>10/20/11
    15. 15. <ul><li>Main focus on Students, </li></ul><ul><li>Faculties, </li></ul><ul><li>Colleges, </li></ul><ul><li>Universities </li></ul>BUSINESS PLAN (E-knowledge Sharing)
    16. 16. INDUSTRY OVERVIEW <ul><li>AVERAGE 4-5% MARKET SHARE </li></ul><ul><li>MINIMUM 3-4%MARKET SHARE FOR NEW ENTARNT </li></ul>
    17. 17. MARKETING STRATEGY <ul><li>COST LEADERSHIP STRATEGY </li></ul><ul><li>INNOVATIVE STRATEGY </li></ul><ul><li>POTTER GENERIC STRATEGY </li></ul>
    18. 18. PRODUCTS <ul><li>Science </li></ul><ul><li>Commerce </li></ul><ul><li>Arts </li></ul>STREAMS BUSINESS PLAN (E-knowledge Sharing) <ul><li>Live online programs </li></ul><ul><li>Journals </li></ul><ul><li>Case studies </li></ul><ul><li>Research papers </li></ul><ul><li>E-books </li></ul><ul><li>Guest lectures </li></ul><ul><li>Materials for competitive Examinations </li></ul>MARKETING MIX
    19. 19. <ul><li>All learnings through payments </li></ul><ul><li> </li></ul>BUSINESS PLAN (E-knowledge Sharing) <ul><li>Intensive distribution in indian market only. </li></ul><ul><li>Future plan of going global </li></ul>
    20. 20. BUSINESS PLAN (E-knowledge Sharing) <ul><li>Brochures & emails to all colleges & universities </li></ul><ul><li>Promotion on facebook & Linked-In </li></ul><ul><li>Promotion through endorsements </li></ul>
    21. 21. Differentiation Cost Based Diffrentiation E-learning for all streams Through Quality of Products BUSINESS PLAN (E-knowledge Sharing)
    22. 23. BOARD OF DIRECTORS FINANCE MANAGER FINANCE MANAGER MARKETING MANAGER GENRAL MANAGER HEAD OF TECHNOLOGY HEAD OF EDUCATION &TRAINING SALES EXECUTIVES EMPLOYEES
    23. 24. TRAINNING & DEVELOPMENT <ul><li>Technical training by education & research department </li></ul><ul><li>Quality process training </li></ul><ul><li>Personal effectiveness &managerial programme </li></ul><ul><li>Manage change </li></ul>
    24. 25. <ul><li>Manage Day to day performance of employee. </li></ul><ul><li>Rewards & recognition-incentives </li></ul><ul><li>Employee motivation </li></ul><ul><li>Powerful performance management class-email class </li></ul><ul><li>It help people in suceed & improve </li></ul><ul><li>360 degree feedback </li></ul>
    25. 26. EMPLOYEES TOP MANAGEMENT(INTERNAL CUSTOMER) SUPPLIERS (EXTERNAL CUSTOMER) SUBORDINATES (INTERNAL CUSTOMER)( CLIENTS (EXTERNAL CUSTOMER) COWCRKERS OR TEAM MEMBERS (INTERNAL CUSTOMER) OTHER DEPARTMENT (INTERNAL CUSTOMER) MANAGER (INTERNAL CUSTOMER)
    26. 27. <ul><li>Vast pool of competent managers. </li></ul><ul><li>Focus on development of technical capabilities-Technical Training. </li></ul><ul><li>Caring ,show respect, compassion and humanity for colleagues. </li></ul><ul><li>Work cohesively with colleagues across the group. </li></ul><ul><li>Encourages Self- Sufficiency. </li></ul>
    27. 28. <ul><li>Constitution: Public Limited Company </li></ul><ul><li>Total cost of the project- 2,38,00,000 </li></ul><ul><li>Means of Financing: </li></ul><ul><li>1. 70% Through Public issue </li></ul><ul><li>2. 30% Through secured, redeemable, non-convertible debentures. It will be issued at the face value of 100 each </li></ul><ul><li>at 12.25% interest and will be redeemed at 10% premium </li></ul>FINANCIAL INFORMATION
    28. 29. <ul><li>Total Fixed assets worth: Rs. 1,91,00,000 </li></ul><ul><li>(Includes Hardware, software, servers and storage, computers, </li></ul><ul><li>buildings, furniture and other IT instruments.) </li></ul><ul><li>Preliminary Expenses: Rs. 500,000 </li></ul><ul><li>Project completion period: 6 months. </li></ul><ul><li>Average Interest coverage ratio: 8 times </li></ul>FINANCIAL INFORMATION
    29. 30. Projected Profit & Loss Account Particulars 1 2 3 Sales / Receipts 1,44,00,000 1,62,00,000 1,80,00,000 Other Incomes 4,50,000 630000 900000 TOTAL INCOMES 1,48,50,000 16830000 18900000 Manpower cost 27,00,000 2970000 3267000 Administrative cost 18,00,000 1980000 2178000 Education & Train. Exp. 17,64,000 1940400 2134440 Depreciation 28,65,000 2435250 2069963 TOTAL EXPENDITURE 91,29,000 9325650 9649403 Prilim. Exp. W/OFF 100,000 100000 100000 EBIT 56,21,000 7404350 9150598 Interest @ 12.25% Int. & Fin. Charges 8,74,650 874650 874650 EBT 47,46,350 6529700 8275948 Tax @ 30% 14,23,905 1958910 2482784 EAT 33,22,445 4570790 5793163 Transfer to Debe.R fund 11,22,000 1122000 1122000 Dividend Paid 8,33,000 1666000 1666000 DD Tax @ 15% 124,950 249900 249900 Transfer to GR 55,011.13 86219.75 116779.1 P&L A/C 11,87,484 1446670 2638484 No. Of Shares 166,600 166600 166600 EPS 19.94265 27.43571 34.77289
    30. 31. PROJECTED BALANCE SHEET Particular 1 2 3 LIABILITIES Share capital 1,66,60,000 16660000 16660000 General Reserve 55,011.13 141230.9 258010 P&L A/c 11,87,484 2634154 5272638 NCD 71,40,000 7140000 7140000 NCD Redemption fund 11,22,000 2244000 3366000 Total 2,61,64,495 28819385 32696648 ASSETS Gross Fixed Assets 1,91,00,000 19100000 19100000 less: Accum. Depriciation 28,65,000 5300250 7370213 Net Fixed Assets 1,62,35,000 13799750 11729788 Priliminary Expenses 400,000 300000 200000 Short Term Investments 50,00,000 7000000 10000000 Cash in Hand/Bank 45,29,495 7719635 10766861 Total 2,61,64,495 28819385 32696648
    31. 32. CASH FLOW STATEMENT Particular 1 2 3 Net Profit (EAT) 33,22,445 4570790 5793163 Add: 1) Depreciation 28,65,000 2435250 2069963 2) Prilim. Exp. W/Off 100,000 100000 100000 3) Transfer to GR 55,011.13 86219.75 116779.1 4) Transfer to DRF 11,22,000 1122000 1122000 5) Total fund Raised 2,38,00,000 0 0 Total Inflow 3,12,64,456 8314260 9201905 Less: Total Capital Expenditure 1,96,00,000 Dividend Paid 8,33,000 1666000 1666000 Dividend Tax Paid 1,24,950 249900 249900 Transfer to DRF 11,22,000 1122000 1122000 Transfer to GR 55,011.13 86219.75 116779.1 Investments 50,00,000 2000000 3000000 Total outflow 2,67,34,961 5124120 6154679 Opening Balance 0 4529495 7719635 Surplus 45,29,495 3190140 3047226 Closing Balance 45,29,495 7719635 10766861
    32. 33. BUSINESS PLAN (E-knowledge Sharing) Key Information

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