MISSION & VISION<br />MISSION<br />“We make computing easy like it should be”<br />VISION<br />“To focus on delivering the best possible customer experience, by directly selling our services, based on industry standard technology.”<br />
INTRODUCTION<br />Dell Inc- Texas,USA.<br />Founder- Michael Dell<br />Employees- >96000 people<br />Area Served- World wide<br />Website- www.dell.com<br />
History<br /><ul><li>1984---Michael Dell created “PC’s Limited “while he was a student at University of Texas ,Austin.
1985---Turbo PC, The 1ST PC of its own design.
1992---Accredited it to be in the list of World’s Fortune 500 companies, making M.Dell to be the youngest CEO.
1996---Began selling its products via its website.</li></li></ul><li>History contd…<br /><ul><li>2002---Diversified its product line to T.V, digital audio players </li></ul>& printers.<br /><ul><li>2003---Named as Dell Inc.
PRODUCT<br /> <br />Dell Inc. provides a wide variety of both business class and home/consumer class products and services. The different fragments are ------<br /><ul><li>Corporate professionals-- Dell Power Edge servers, Dell Studio
Professional customers and individuals—Dell studio, Dell Precision workstations, OptiPlex desktops, and Inspiron and Latitude notebooks</li></li></ul><li>PRICE<br /> The main objective of Dell is to produce the low price and profitable PC for the customers.<br />For the above reason Dell’s product pricing reflects the affordability of the local consumers.<br /> Because Dell products are so customizable, the price is largely dependent on the options and services added to the product.<br />
PLACE<br /> Dell has been able to affect the location strategy aspect of its marketing campaign.<br /> As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.<br />
PROMOTION<br /> Advertising is promoted through extensive marketing media like TV & Internet, in print media, email or mailing and direct marketing promotional materials such as catelogues & customers news letters.<br /> Recently advertising promoted through retailers like Best Buy, Staples, Walmart, Gome & Carefour. <br />
Customers, segmentation& targeting<br />Two kinds of customer segments<br />Transactional customers(30%)<br />Relational customers(40%)<br />Remaining are a mix(30%)<br />The customer segmentation drives the organizational structure of the company.<br />
Customers, segmentation& targeting<br /><ul><li>Dell has 25% of fortune 500 companies as exclusive accounts and is fast penetrating into small & medium segments.
Dell let its competitors introduce the low margin PCs for first time users and targets consumer who are buying the second and third machines and who require less hand-holding.</li></li></ul><li>MARKET SHARE<br />
ACQUISITIONS<br />Ocarina Networks (10/9/10)<br />Exanet for $12M (2/9/10) <br />Perot Systems for $3.9B (9/21/09) <br />Allin's Microsoft IT consulting business (8/10/09)<br />Equallogic for $1.4B (11/5/07) <br />Everdream (10/16/07) <br />Zing Systems(8/7/07) <br />
<ul><li> Provide quality PCs, Laptops and computer peripherals at low price.</li></ul> <br /><ul><li> Low manufacturing cost.</li></ul>• 24X 7 Customer support.<br />• Dell built computer on customer provided specifications.<br />• It has a reliable support and service.<br />• The company website at least receives 25 million visits.<br />• Efficient Inventory management.<br />
• Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors.<br />• Dell is dependent on its suppliers<br /><ul><li> Lot of criticism against the Dell’s claim of world’s most secured notebooks.
Limited no of service centres.</li></li></ul><li><ul><li> Market penetration in education and Government markets.</li></ul>• Cost reduction in latest technology.<br />• Partnership or acquiring of suppliers.<br />• Dell has opportunity to sell computer directly to retailers.<br />
• Government Policies.<br />• Bargaining of Suppliers.<br />• Rapid change in technology obsoletes the product in small span of time.<br />• Aggressive marketing by competitors.<br />
RECRUITMENT AND SELECTION<br /><ul><li>Traditional recruitment and selection process
References and recommendations from existing staff
Solicit comments from past employers in case of experienced candidate
Review of past records and experiences</li></li></ul><li>TRAINING AND DEVELPOEMENT<br /> T & D in Dell focuses on three outcomes:<br /><ul><li>To have the best workforce team in the industry
A culture that fosters organizational perfomance
To be competent to its competitior</li></ul> ↓ <br /> Through<br /> ↓<br /><ul><li>Formal training program-organized training centres
Informal training program-mentoring by co workers and others</li></li></ul><li> Career at <br />Sales - as retail and sales professional<br />Manufacturing & Logistics – back-end employeesBusiness - project managers,HR professionals, e-business <br />& corporate communications managers, etc.Information Technology –IT and Engineering ProfessionalsCustomer Service & Support – Front end executives ,Customer care execuitves, etc<br />
Compensation and benefits<br /> Employees at Dell enjoy-<br /><ul><li> Highly competitive and comprehensive </li></ul>compensation package <br /><ul><li> Benefits like health & medical facilities,discounted employee store,etc</li></li></ul><li> Work culture at<br />Maintains effectiveness between work and personal lives<br /><ul><li> Empower employees and managers to discuss about their needs of the business.
And to construct a plan for fulfilling the need of the business
It has informal and formal flexible working arrangements-part time,work from home,flexible working ours.</li></li></ul><li> Work place<br /> Ensures an injury free working environment-<br />• conducts regular operational and mechanical check up in its manufacturing units<br />• complies with all the rules and regulations governing occupational health and safety<br />• has managers and supervisors to implement and maintain Dell health and safety procedures<br />• urges all employees to follow Dell health and safety procedures <br />
Employee engagement program <br /><ul><li>Tell Dell program- Encourages employees to speak frankly about Dell’s policies ,managerial effectiveness ,welfare program, grievances etc.
Employee networking group(NWG)-It’s a platform where Dell employees who share common ethnicity,nationality & lifestyle meet together and share their views.</li></li></ul><li> Employee engagement contd… <br /><ul><li>Cross cultural skills-Dell offers workshops where different cultural norms of different countries are taught & executed.
Career management program- Through an intensive, six-month Career Management Program, it strives to develop and retain the talent pool.</li></li></ul><li>
Corporate social responsibility<br /><ul><li>Red Campaign-This campaign raises funds for the purchase of anti-retroviral drugs for HIV-infected individuals in Africa where they are critically needed.
Plant a tree program (2007)- Dell in collaboration with Conservation fund and carbon fund org.US. announced the plant a tree program wherein the Dell employees donated $2 to $6 to offset the carbon emissions of their computers and its lifetime use of electricity</li>