MISSION & VISION MISSION “We make computing easy like it should be” VISION “To focus on delivering the best possible customer experience, by directly selling our services, based on industry standard technology.”
Dell Inc. provides a wide variety of both business class and home/consumer class products and services. The different fragments are ------
Corporate professionals-- Dell Power Edge servers, Dell Studio
Professional customers and individuals—Dell studio, Dell Precision workstations, OptiPlex desktops, and Inspiron and Latitude notebooks
PRICE The main objective of Dell is to produce the low price and profitable PC for the customers. For the above reason Dell’s product pricing reflects the affordability of the local consumers. Because Dell products are so customizable, the price is largely dependent on the options and services added to the product.
PLACE Dell has been able to affect the location strategy aspect of its marketing campaign. As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.
PROMOTION Advertising is promoted through extensive marketing media like TV & Internet, in print media, email or mailing and direct marketing promotional materials such as catelogues & customers news letters. Recently advertising promoted through retailers like Best Buy, Staples, Walmart, Gome & Carefour.
Customers, segmentation& targeting Two kinds of customer segments Transactional customers(30%) Relational customers(40%) Remaining are a mix(30%) The customer segmentation drives the organizational structure of the company.
ACQUISITIONS Ocarina Networks (10/9/10) Exanet for $12M (2/9/10) Perot Systems for $3.9B (9/21/09) Allin's Microsoft IT consulting business (8/10/09) Equallogic for $1.4B (11/5/07) Everdream (10/16/07) Zing Systems(8/7/07)
Provide quality PCs, Laptops and computer peripherals at low price.
Low manufacturing cost.
• 24X 7 Customer support. • Dell built computer on customer provided specifications. • It has a reliable support and service. • The company website at least receives 25 million visits. • Efficient Inventory management.
• Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors. • Dell is dependent on its suppliers
Lot of criticism against the Dell’s claim of world’s most secured notebooks.
Formal training program-organized training centres
Informal training program-mentoring by co workers and others
Career at Sales - as retail and sales professional Manufacturing & Logistics – back-end employeesBusiness - project managers,HR professionals, e-business & corporate communications managers, etc.Information Technology –IT and Engineering ProfessionalsCustomer Service & Support – Front end executives ,Customer care execuitves, etc
Compensation and benefits Employees at Dell enjoy-
Highly competitive and comprehensive
Benefits like health & medical facilities,discounted employee store,etc
Work culture at Maintains effectiveness between work and personal lives
Empower employees and managers to discuss about their needs of the business.
And to construct a plan for fulfilling the need of the business
It has informal and formal flexible working arrangements-part time,work from home,flexible working ours.
Work place Ensures an injury free working environment- • conducts regular operational and mechanical check up in its manufacturing units • complies with all the rules and regulations governing occupational health and safety • has managers and supervisors to implement and maintain Dell health and safety procedures • urges all employees to follow Dell health and safety procedures
Red Campaign-This campaign raises funds for the purchase of anti-retroviral drugs for HIV-infected individuals in Africa where they are critically needed.
Plant a tree program (2007)- Dell in collaboration with Conservation fund and carbon fund org.US. announced the plant a tree program wherein the Dell employees donated $2 to $6 to offset the carbon emissions of their computers and its lifetime use of electricity