 Axis Bank (Formerly known as UTI) was one of the few  private banks to have began operations in 1994 The Bank was promo...
1994-1997.   1998-2000    2001-2005    2006-2011
• WHY THEY CHANGE THEIR NAME FROM UTI  TO AXIS BANK
Rebranding Exercise
• The new name was chosen considering the bank’s  pan-Indian as well as international presence.• The first time that a ban...
The logo depicts a strong growth path for the bank supportedby a strong base, indicating that the bank is moving on from a...
Dr. Adarsh Kishore         ChairmanSmt. Shikha Sharma         Managing Director & CEODr. R.H. Patil             DirectorSm...
• Customer Service and Product Innovation  tuned to diverse needs of individual and  corporate client.• Continuous technol...
• Customer Satisfaction through   • Providing quality service effectively and efficiently   • "Smile, it enhances your fac...
Axis Bank want to achieve following marketing       objectives by the end of the year 2011.•   To get the market capitaliz...
• Has retained the burgundy color, but has  changed the logo.• Spend around Rs50 Crore in the re-branding  exercise.• Had ...
STRENGTHS:          Brand Name  Support of various promoters.                   WEAKNESS:      High level of services.    ...
Mutual Funds                    D-mat a/c                        Consultation Services                  ATM’s             ...
Good waiting rooms                                                             Augmented                                  ...
Customer goes to the service provider (VisitAxis Bank)Service provider goes to thecustomer(Personal Banker Sales)Interacti...
Private Sector Banks   Public Sector Banks
Bank        Branches   ATM      Cities   Inception   Overseas                                                     Presence...
• Initiate & institutionalize globally competitive HR practices.• Put in place relevant HRD strategies and use modern  met...
• Ultimate aim of the human resources function is to build and  manage a motivated pool of professionals delivering optimu...
 Recruitment and selection Training and development Performance appraisal Compensation
CV Submission And Application Evaluation   Ability Tests       Capability Based Interviews           Reply Letters        ...
TRAINING & DEVELOPMENT• Streamlined Induction schedule for all new joinees.• Talent identification& grooming programmes.• ...
PROCESS contd…..• PERFORMANCE APPRAISAL• COMPENSATION
Capital and Liabilities:         2011                2010          2009Total Share Capital                        410.55  ...
Assets                              2011          2010        2009Cash & Balances with RBI             13,886.16     9,473...
Income                                                       2009                                             2010        ...
---------------- in Rs. Cr. --------------      2011       2010       2009Net Profit for the Year                      3,3...
------------------- in Rs. Cr. -------------------       2011       2010       2009                                       ...
2011           2010           2009Profitability ratiosOperating margin (%)            27.43          25.58          22.13G...
2011           2010           2009Liquidity ratiosCurrent ratio                        0.56           0.63           0.37Q...
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
A2 manendra
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A2 manendra

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Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994
The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI)
Life Insurance Corporation of India (LIC).
General Insurance Corporation Ltd (GIC).
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation.
United Insurance Company Ltd.

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A2 manendra

  1. 1.  Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994 The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI) • Life Insurance Corporation of India (LIC). • General Insurance Corporation Ltd (GIC). • National Insurance Company Ltd. • The New India Assurance Company. • The Oriental Insurance Corporation. • United Insurance Company Ltd.
  2. 2. 1994-1997. 1998-2000 2001-2005 2006-2011
  3. 3. • WHY THEY CHANGE THEIR NAME FROM UTI TO AXIS BANK
  4. 4. Rebranding Exercise
  5. 5. • The new name was chosen considering the bank’s pan-Indian as well as international presence.• The first time that a bank has dropped an established brand for an unknown name.• The name Axis is chosen as it is simple and it conveys a sense of solidity and a sense of maturity. It also has a universal appeal.
  6. 6. The logo depicts a strong growth path for the bank supportedby a strong base, indicating that the bank is moving on from a position of strength.
  7. 7. Dr. Adarsh Kishore ChairmanSmt. Shikha Sharma Managing Director & CEODr. R.H. Patil DirectorSmt. Rama Bijapurkar DirectorShri M.V. Subbiah DirectorShri K. N. Prithviraj DirectorShri V. R. Kaundinya DirectorShri S. B. Mathur DirectorShri Prasad R. Menon DirectorShri R. N. Bhattacharyya DirectorShri Samir K Barua DirectorShri A K Dasgupta DirectorShri Som Mittal Director
  8. 8. • Customer Service and Product Innovation tuned to diverse needs of individual and corporate client.• Continuous technology up gradation while maintaining human values.• Progressive globalization and achieving international standards.• Efficiency and effectiveness built on ethical practices.
  9. 9. • Customer Satisfaction through • Providing quality service effectively and efficiently • "Smile, it enhances your face value" is a service quality stressed on • Periodic Customer Service Audits• Maximizations of Stakeholder value• Success through Teamwork, Integrity and People
  10. 10. Axis Bank want to achieve following marketing objectives by the end of the year 2011.• To get the market capitalization 500 Crore• To get the 200 Crore retail investment.• To get 125 Crore Corporate investments.• To get the 175 Crore Capital investments.
  11. 11. • Has retained the burgundy color, but has changed the logo.• Spend around Rs50 Crore in the re-branding exercise.• Had hired advertising firm O&M.
  12. 12. STRENGTHS: Brand Name Support of various promoters. WEAKNESS: High level of services. Market capitalization is comparatively low. Knowledge of Indian market. SWOT OPPORTUNITIES: THREATS: Advent of MNC banks Growing Indian banking sectors. Foreign banksPeople are becoming more service Govt. banks oriented. Future market trends.
  13. 13. Mutual Funds D-mat a/c Consultation Services ATM’s Core Home loan E-banking Mobile & Internet servicesKEY:Facilitating elements Advisory functions Deposits &Enhancing elements Withdrawal of Money
  14. 14. Good waiting rooms Augmented service Timely Service Actual service Brand Banking name Hours Basic ExtensiveNew schemes Banking ATM NetworkTailored for ServiceSpecific customers Core service 24 ATM Mobile & Internet Banking
  15. 15. Customer goes to the service provider (VisitAxis Bank)Service provider goes to thecustomer(Personal Banker Sales)Interaction at arm’s length (ATM, InternetBanking,Mobile Banking)
  16. 16. Private Sector Banks Public Sector Banks
  17. 17. Bank Branches ATM Cities Inception Overseas PresenceAxis Bank 1095 4846 615 1994 4HDFC 1725 4232 779 1994 8SBI 13076 21000 1955 32PNB 4668 3700 1895 5
  18. 18. • Initiate & institutionalize globally competitive HR practices.• Put in place relevant HRD strategies and use modern methodologies.• Create a performance-driven culture and an exciting workplace.• Create a pool of entrepreneurial managers and business leaders.• Create a learning organization for employees .
  19. 19. • Ultimate aim of the human resources function is to build and manage a motivated pool of professionals delivering optimum value to customers.• Major platforms on which the success of the banks corporate strategy rests is bringing on board the requisite skills.• Young bank with an average age of 29 years and a talent pool comprising a mix of new recruits and experienced officers.
  20. 20.  Recruitment and selection Training and development Performance appraisal Compensation
  21. 21. CV Submission And Application Evaluation Ability Tests Capability Based Interviews Reply Letters Job Offer
  22. 22. TRAINING & DEVELOPMENT• Streamlined Induction schedule for all new joinees.• Talent identification& grooming programmes.• Grooming & etiquettes programmes.• Role-change programmes & executive development programmes.
  23. 23. PROCESS contd…..• PERFORMANCE APPRAISAL• COMPENSATION
  24. 24. Capital and Liabilities: 2011 2010 2009Total Share Capital 410.55 405.17 359.01Equity Share Capital 410.55 405.17 359.01Share Application Money 0.00 0.17 1.21Preference Share Capital 0.00 0.00 0.00Reserves 18,588.28 15,639.27 9,854.58Revaluation Reserves 0.00 0.00 0.00Net Worth 18,998.83 16,044.61 10,214.80Deposits 189,237.80 141,300.22 117,374.11Borrowings 26,267.88 17,169.55 10,185.48Total Debt 215,505.68 158,469.77 127,559.59Other Liabilities & Provisions 8,208.86 6,133.46 9,947.67Total Liabilities 242,713.37 180,647.84 147,722.06
  25. 25. Assets 2011 2010 2009Cash & Balances with RBI 13,886.16 9,473.88 9,419.21Balance with Banks, Money at Call 7,522.49 5,732.56 5,597.69Advances 142,407.83 104,343.12 81,556.77Investments 71,991.62 55,974.82 46,330.35Gross Block 3,426.49 2,107.98 1,741.86Accumulated Depreciation 1,176.03 942.79 726.45Net Block 2,250.46 1,165.19 1,015.41Capital Work In Progress 22.69 57.24 57.48Other Assets 4,632.12 3,901.06 3,745.15Total Assets 242,713.37 180,647.87 147,722.06Contingent Liabilities 429,069.63 296,125.58 104,428.39Bills for collection 57,400.80 35,756.32 29,906.04Book Value (Rs) 462.77 395.99 284.50
  26. 26. Income 2009 2010 2011Interest Earned 15,154.81 11,638.02 10,835.49Other Income 4,632.13 3,945.78 2,896.88Total Income 19,786.94 15,583.80 13,732.37Interest expended 8,591.82 6,633.53 7,149.27Employee Cost 1,613.90 1,255.82 997.66Selling and Admin Expenses 2,406.59 2,443.05 1,572.83Depreciation 289.59 234.32 188.67Miscellaneous Expenses 3,496.55 2,502.55 2,008.57Preoperative Exp Capitalised 0.00 0.00 0.00Operating Expenses 5,734.55 5,066.76 3,590.42Provisions & Contingencies 2,072.08 1,368.98 1,177.31Total Expenses 16,398.45 13,069.27 11,917.00
  27. 27. ---------------- in Rs. Cr. -------------- 2011 2010 2009Net Profit for the Year 3,388.49 2,514.53 1,815.36Profit brought forward 3,427.43 2,348.09 1,553.87Total 6,815.92 4,862.62 3,369.23Preference Dividend 0.00 0.00 0.00Equity Dividend 670.36 567.45 420.52Corporate Dividend Tax 0.00 0.00 0.00Earning Per Share (Rs) 82.54 62.06 50.57Equity Dividend (%) 140.00 120.00 100.00Book Value (Rs) 462.77 395.99 284.50Transfer to Statutory Reserves 836.95 867.43 600.62Transfer to Other Reserves 338.84 0.31 0.00Proposed Dividend/Transfer to Govt 670.36 567.45 420.52Balance c/f to Balance Sheet 4,969.77 3,427.43 2,348.09Total 6,815.92 4,862.62 3,369.23
  28. 28. ------------------- in Rs. Cr. ------------------- 2011 2010 2009 5135.66 3851.36 2785.19Net Profit Before TaxNet Cash From Operating Activities 11425.07 28.87 10551.63Net Cash (used in)/from -13985.33 -5122.98 -9741.96Investing ActivitiesNet Cash (used in)/from Financing Activities 8769.69 5304.07 1692.32Net (decrease)/increase In Cash and Cash 6204.75 189.54 2512.66EquivalentsOpening Cash & Cash Equivalents 15203.91 15016.90 12504.24Closing Cash & Cash Equivalents 21408.66 15206.44 15016.90
  29. 29. 2011 2010 2009Profitability ratiosOperating margin (%) 27.43 25.58 22.13Gross profit margin (%) 25.93 24.06 20.74Net profit margin (%) 17.20 16.10 13.31Leverage ratiosTotal debt/equity 9.96 8.81 11.49Owners fund as % of total source 9.12 10.19 8.00Fixed assets turnover ratio 5.65 7.31 7.78
  30. 30. 2011 2010 2009Liquidity ratiosCurrent ratio 0.56 0.63 0.37Quick ratio 19.60 19.19 9.52Payout ratiosDividend payout ratio (net profit) 19.78 22.56 23.16Earning retention ratio 80.26 77.47 76.94
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