Social Media Marketing: From Stalled to Soaring

The 5 Essential Secrets to Emotionally Connecting with Your Target Audience to Increase Visibility, Deepen Customer Relationships and Boost Revenue in 2010.

From Small Town in East Texas
Full Scholarship to University of Texas-Magna Cum Laude
MBA 1-year
Ballerina since 2
Married almost 7 years
Pomeranian Penelope

Helping heart-centered business since 16
Pilates, Yoga, Dance studios
Komen Foundation
Big Companies
American & Southwest Airlines
Federal Reserve Bank of Dallas
JCPenney
Internet Marketing Companies
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Co-Registration
Search Engine Optimization (PPC/SEO/SEM)
1 year profitable Solopreneur
3 year President of the American Marketing Association South Florida

To help you get your messages heard
To help you connect with people that crave your product or service
To help you listen to what your audience really wants
To help you tap into your potential

To solve problems
To make themselves feel good

Spiritual, physical, intellectual and emotional aspects all interacting together to bias motivations and actions
Formed during painful and pleasurable experiences or simply adopted
No apparent reason other than the fact society or parents seem to think they are good beliefs to have
Easier to pin down beliefs than to understand what motivates someone

Youth is better than age
Dogs make better pets than cats
People with big noses are smart, work hard and get ahead

Your message should attempt to present an appeal strong enough to stimulate action towards satisfying one of the basic human needs
Lower levels ALWAYS take priority over higher levels
No matter how much people have, they will always want more: Consumer NEVER Cease to Consume

5 Secrets to Emotionally Connecting to Your Target Audience
TARMAC

Shel Holtz:
The degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows.

Sharing information and acting in an open manner
Being transparent is worthless if you have no passion for what you do
Be open about relationships (marketing not necessarily the business dealings and internal processes)
Be relevant
Be sensitive to continued tone-don’t overstay your welcome

Quality of being genuine, real, not false or copied.

If you are authentic, then you don’t have to say you are.
If you say you’re authentic, then you’d better be authentic.
It’s easier to be authentic if you don’t say you’re authentic.
"who" behind the "what" and the “how” you share

To resound, to amplify, to reinforce oscillations because the nature frequency of the device is the same as the frequency of the source

Wharton- “Consumers select exactly what they want at prices that reflect how well their selections match their wants and needs, cravings and longings.”
Who are your people?
Who are they really?
Are you profiling them?
Who is your most satisfied customer?
Why do they keep buying from you?
Be very visible to the people who want/need you most
Be where they want you to be, in the way they want you to be
Take the time to interact you will learn what people respond to and how, and they will get to know you better and trust you more.

Unusual power to attract, fascinate, or influence

Put prospect or customer needs before your own
Push or Pull force

The ability to change (or be changed) to fit changed circumstances

Group of people who are connected to one another, a leader and an idea

Social Media Marketing: From Stalled to Soaring

by Mande White on Mar 29, 2011

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Social Media Marketing: From Stalled to Soaring — Presentation Transcript