Let's Give Them Something to Talk About

Let’s Give ‘em something to talk about
Understanding & Participating in the Social Media Conversation
Mande White’s
FreeSocialMediaHelp.COM

What does the word conversation really mean?
What are the basics of conversation?
Markets Are Conversations.The Cluetrain Manifesto
Why aren’t we good at having conversations?
How can we improve everyday conversation?

You Can Change The Way You Communicate with Your Employees, Clients & Customers
Now
Later

Communicating with Markets Has Changed
iPhone
Personal Publishing
Instant Messaging
Oprah & Dr. Phil

What is a Conversation?

Crucial Conversations
Avoid the conversation, and suffer the consequences
Handle the conversation poorly and suffer the consequences
Discover how to communicate best when it matters most

Why Are Crucial Conversation so Important?
We benefit from more accurate and relevant information
Make better choices, and are more willing to act on whatever decision they all make

Cicero “On Duties” in 44BC
Speak clearly
Speak easily, but not too much, give others their turn
Do not interrupt
Be courteous
Deal seriously with serious matters, gracefully with light ones
Never criticize people behind their backs
Stick to subjects of general interests
Do not talk about yourself
Never lose your temper

Command & Control
Conversation are stunted when intellectual capital is rewarded
Conversation flourishes in atmosphere of FREE and OPEN exchange

If you can’t get yourself right you’ll have a hard time getting conversations right.

Forgotten Art of dialog
The key to successful conversation is being open and honest in expressing opinions, feelings, and theories, and having a willingness to share views even when the ideas in question are controversial or unpopular.

3 Things to practice for better conversations
Get to know who you are talking to
Listening is more important than talking
Find something important to say, don’t just jabber

6 Stories to Master
Who Are You?
The first question people ask themselves the minute they realize you want to influence them is “who is this person”. A story helps them see what you want them to see about you. If you demonstrate who you are, rather than tell me who you are, it is much more believable. A story lets you demonstrate who you are.

6 Stories to Master
2. What does this person want from me?
Before you let someone know what’s in it for them, they want to know what’s in it for you. It’s a big mistake to try to hide selfish goals. This type of story usually reveals enough for people to make a distinction between healthy ambition and dishonest exploitation. If your goals are selfish, people don’t mind as long as you are up-front about it, there is something in it for them, and you frame your goals in a way that makes sense to them.

6 Stories to Master
3. OK, so What’s in it for Me?
If your listeners are comfortable with who you are and why you are here, then they are ready to listen to what you think is in it for them. You have to take the time to find a story of your vision that that connects with people clearly.

6 Stories to Master
4. Ok, so What Do You Stand For?
Without a doubt the best way tell people your values in by demonstration. The second best way is by telling a story. Story lets you instill values in a want that keeps people thinking for themselves.

6 Stories to Master
5. How Did You Know What I Was Thinking?
When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.

6 Stories to Master
6. How Did You Know What I Was Thinking?
When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.

How Do we Do that Exactly?

Twitter
Tweetdeck.com

Twitter
Search.Twitter.com

Facebook
Join Fan Pages
Join Groups

Linkedin
Groups
Events

Parting Thoughts
Easier to Network Online
Fall off bike, get back on

Mande Whitewww.freeSocialMediahelp.commandewhite@gmail.com

Let's Give Them Something to Talk About

by Mande White on Mar 29, 2011

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Let’s Give Them Something to Talk About — Presentation Transcript