Your SlideShare is downloading. ×
Let's Give Them Something to Talk About
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Let's Give Them Something to Talk About

690
views

Published on

Mande White, founder of FreeSocialMediaHelp.com helps event planners and festival administrators how to "give them something to talk about" and integrate social media marketing into the conversation …

Mande White, founder of FreeSocialMediaHelp.com helps event planners and festival administrators how to "give them something to talk about" and integrate social media marketing into the conversation for their upcoming festivals and events.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
690
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Let’s Give ‘em something to talk about
    Understanding & Participating in the Social Media Conversation
    Mande White’s
    FreeSocialMediaHelp.COM
  • 2. What does the word conversation really mean?
    What are the basics of conversation?
    Markets Are Conversations.The Cluetrain Manifesto
    Why aren’t we good at having conversations?
    How can we improve everyday conversation?
  • 3. You Can Change The Way You Communicate with Your Employees, Clients & Customers
    Now
    Later
  • 4. Communicating with Markets Has Changed
    iPhone
    Personal Publishing
    Instant Messaging
    Oprah & Dr. Phil
  • 5. What is a Conversation?
  • 6. Crucial Conversations
    Avoid the conversation, and suffer the consequences
    Handle the conversation poorly and suffer the consequences
    Discover how to communicate best when it matters most
  • 7. Why Are Crucial Conversation so Important?
    We benefit from more accurate and relevant information
    Make better choices, and are more willing to act on whatever decision they all make
  • 8. Cicero “On Duties” in 44BC
    Speak clearly
    Speak easily, but not too much, give others their turn
    Do not interrupt
    Be courteous
    Deal seriously with serious matters, gracefully with light ones
    Never criticize people behind their backs
    Stick to subjects of general interests
    Do not talk about yourself
    Never lose your temper
  • 9. Command & Control
    Conversation are stunted when intellectual capital is rewarded
    Conversation flourishes in atmosphere of FREE and OPEN exchange
  • 10. If you can’t get yourself right you’ll have a hard time getting conversations right.
  • 11. Forgotten Art of dialog
    The key to successful conversation is being open and honest in expressing opinions, feelings, and theories, and having a willingness to share views even when the ideas in question are controversial or unpopular.
  • 12. 3 Things to practice for better conversations
    Get to know who you are talking to
    Listening is more important than talking
    Find something important to say, don’t just jabber
  • 13. 6 Stories to Master
    Who Are You?
    The first question people ask themselves the minute they realize you want to influence them is “who is this person”. A story helps them see what you want them to see about you. If you demonstrate who you are, rather than tell me who you are, it is much more believable. A story lets you demonstrate who you are.
  • 14. 6 Stories to Master
    2. What does this person want from me?
    Before you let someone know what’s in it for them, they want to know what’s in it for you. It’s a big mistake to try to hide selfish goals. This type of story usually reveals enough for people to make a distinction between healthy ambition and dishonest exploitation. If your goals are selfish, people don’t mind as long as you are up-front about it, there is something in it for them, and you frame your goals in a way that makes sense to them.
  • 15. 6 Stories to Master
    3. OK, so What’s in it for Me?
    If your listeners are comfortable with who you are and why you are here, then they are ready to listen to what you think is in it for them. You have to take the time to find a story of your vision that that connects with people clearly.
  • 16. 6 Stories to Master
    4. Ok, so What Do You Stand For?
    Without a doubt the best way tell people your values in by demonstration. The second best way is by telling a story. Story lets you instill values in a want that keeps people thinking for themselves.
  • 17. 6 Stories to Master
    5. How Did You Know What I Was Thinking?
    When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.
  • 18. 6 Stories to Master
    6. How Did You Know What I Was Thinking?
    When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.
  • 19. How Do we Do that Exactly?
  • 20. Twitter
    Tweetdeck.com
  • 21. Twitter
    Search.Twitter.com
  • 22. Facebook
    Join Fan Pages
    Join Groups
  • 23. Linkedin
    Groups
    Events
  • 24. Parting Thoughts
    Easier to Network Online
    Fall off bike, get back on
  • 25. Mande Whitewww.freeSocialMediahelp.commandewhite@gmail.com