10 twitter tips for non profits

Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com

“ Suddenly, it seems as though all the world’s a-Twitter”

Relative of Instant Message (IM)
Cousin of blog.
Moment to moment updates of what they're doing or thinking in 140 characters or less.
What are you doing?

Stats
• 8,000,000 visitors to the website in February
• 70% are new users
• 10,000 new accounts created each day
• Net result is 600% growth in 2008
Statistics are courtesy of HubSpot

Basics You Should Not Be Forgetting
Get Started
Follow Your Donors and Members
Retweet (put (RT) in front of the tweet
People love it, builds affection and loyalty
Tweet at least 2-3x per week (build to 2-5 per day)
Be Real
Practice manners
Follow those who follow you
Thank People
Provide Value…Don’t just create noise
New information
Blog posts (Twitterfeed)
Call out Press Releases

Advanced Twitter Tips

1. Use Speed to Your Advantage
Capitalize on News/Holidays/Community Events
Mobilization
Internal/external
Notify activists about latest developments
News is spread via mobile phone
Internal Communications
Have ongoing conversation with members in a decentralized way.
Use it to bring expertise from members or sympathizers
Use to test out ideas, ask questions or brainstorm about next steps with constituency.
Extra Organizational Activism
Use it to partner with other organizations to spread news

2. Magic #

5 a day? What do I Tweet About?
Several tweets a day from you can:
Update those following you on projects status
Tweet your fundraising and program events for those that cannot be there (play by play)
Let others know of fundraising needs
Keep grant makers updated with progress
Quickly find volunteers
Find others who would like to involved with your nonprofit

“ I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started winning once we let people decide on their own about our services.”
Amy Worley,
Manager [H&R] Block’s Twitter program,

3. Fundraising
You get to meet people allover the world that might be interested in your cause
You get to hear what people are really thinking about a wide variety of issues.
You can follow other fundraisers and get great real-time advice
You can even promote traffic to your website or those of your friends.
If you can figure out how to communicate in 140 characters or less…think how your fundraising writing will improve!

Tweetsgiving

4. Google Alerts
Setup Google Alerts for your twitter name
Ex @mandewhite

5. Hashtags
Way to create or follow a stream on Twitter
Ex: #fundraising
Create Your Own
Needs to be unique
Follow hashtags
Create a search on tweetdeck
http://search.twitter.com
http://twemes.com
http://hashtags.org

#fundraising

6. Twitter Clients
TweetDeck
Twirl
Twitpic
PingFM

7. Tweet from Mobile Phone
Twitter Mobile
PocketTweets
iTweet
Hahlo 2.0
Twitterberry

8. Integrate
Feed your blog posts into Facebook and Twitter

Direct Message

Parting Thoughts…

Web 2.0 Donors are Different
Vast majority are in 20’s & 30’s and very comfortable with Web 2.0 giving (widgets & apps) and quite often do not go back to Web 1.0 giving (your website)
Interested in saving trees. Don’t send them print materials.
75% give email and appreciate email newsletter
They give in smaller amounts, more often and to many non-profits they find on Facebook, MySpace, Twitter
They want Public Thanks
Thank You Wall comments and compliments.

Time + Energy = Results
Give it 15 minutes a day.
5 morning
5 lunch
5 evening
Gradually increase time as you get more comfortable
Follow thought leaders-try replicate what they do

About Mande
Follow me on Twitter @MandeWhite
www.FreeSocialMediaHelp.com
www.FreeSocialMediaHelp.com/blog/Presentations

10 twitter tips for non profits

by Mande White on Mar 29, 2011

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10 twitter tips for non profits — Presentation Transcript