The process of increasing the amount of visitors to a Web site by ranking high in the
search results of a search engine.
SEO is the process of improving the volume and quality of traffic to a web site from
search engines via "natural" ("organic" or "algorithmic") search results for targeted
SEO helps to ensure that a site is accessible to a search engine and improves the chances
that the site will be found by the search engine.
SEO is aimed at achieving the highest position practically possible in the organic listings
on the search engine results pages. To do this you need to define a list of key phrases to
It is the art of getting ranked on Google, Yahoo and MSN for the keywords/phrases
relevant to your site.
And Read here:
2. Describe briefly your general SEO experience?
I am working on both OnPage optimization and Offpage optimization. In On page
optimization I manage Meta Title, MetaTags (Met Keyword, MetaDiscription), Keyword
Suggestion, and Contents Suggestion.
In Off page Optimization Link Building like: - Directory submission, Article submission,
Bookmarking (Tagging), Forums Posting, Classified, PR Submission, Search Engine
Submission, Creation & submission of Blog, RSS Submission.
3. What do you mean by Robots.txt File?
A text file present in the root directory of a site which is used to control which pages are
indexed by a robot and which pages are not indexed by a robot or a spider.
A text file kept in the root of a website. It tells robots, spiders and crawlers where they
are allowed to go and not allowed to go on a website.
Search engine robots will check a special file in the root of each server called robots.txt,
which is, as you may guess, a plain text file (not HTML). Robots.txt implements the
Robots Exclusion Protocol, which allows the web site administrator to define what parts
of the site are off-limits to specific robot user agent names.
Web administrators can disallow access to cgi, private and temporary directories, for
example, because they do not want pages in those areas indexed.
The asterisk (*) in the User-agent field is shorthand for "all robots".
Because nothing is disallowed, everything is allowed.
In this example, all robots can visit every directory except the three
In this case, the BadBot robot is not allowed to see anything. The
slash is shorthand for "all directories"
The User Agent can be any unique substring, and robots are not
supposed to care about capitalization.
The blank line indicates a new "record" - a new user agent command.
BadBot should just go away. All other robots can see everything
except the "private" folder.
That will work if you are very organized and keep all your images strictly in the images
This one will prevent the Google image bot from indexing any of your images, no matter
where they are in your site.
4. Finally, you have two pages called content1.html and content2.html, which are
optimized for Google and Lycos respectively. So, you want to hide content1.html from
Lycos (The Lycos spider is called T-Rex):
and content2.html from Google.
Specific Special Bots:
4. Could you briefly explain the Page Rank algorithm?
In the context of search engines, it is the mathematical programming system used to
determine which web pages are displayed in search results. A search engine algorithm is
made up of many individual criteria set by a specific search engine used to rank
individual pages of a web site.
There are many criteria such as:
Image alt tags
Inbound link text
Phrases in bold or italics
What other sites are linking to that page
The importance of linking sites rated by the search engine
5. What your opinion of Page Rank (Page Rank)?
It measure not only how many link point to a website but the Quality of the sites also
providing the links. Each Search Engine uses there own criteria to be given the page rank.
6. What do you mean by Google Analytics?
Google Analytics is a free service provided by Google that Generates Default Status of
the visitors of the web sites.
Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool
can be used to track all the usual site activities: visits, page views, pages per visit, bounce
rates and average time on site etc.
*Updates in less than one hour
*Users can add up to 50 websites
*Integration with Google Adwords
*User friendly interface - Dashboard format
7. What is a Quality Link?
In fact, a quality link is a link from a page having a strong popularity, i.e. good Page
Rank in the case of Google.
This said there are two other significant criteria: the number of links and the context of
the linking page. More precisely, the format of the link must comply with some rules to
8. What is Link Exchange?
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with
other websites. There are many different ways to arrange a link exchange with
webmasters. The simplest way of doing it is to email another website owner and ask to do
a link exchange. Also visiting webmaster discussion boards which offer a dedicated link
exchange forum where webmasters can request a link exchange be it of a certain category
or open to anybody.
9. What is the age of your domain?
Check your domain in Domain age check tool.
Domain check Tools
Age on 10 April 2009
4 Years, 5 Months, 17 days.
9 Years, 9 Months, 21 days.
9 Years, 7 Months, 29 days.
8 Years, 9 Months, 18 days.
10. How you search your home page keyword?
To match with our competitors site’s keyword and by digital point (keyword suggestion
11. What is Link Building & Type of Link Building?
The process of creating inbound links to owns website that’s called link building.
Link building is a powerful way to get your website higher up the search engines.
Link building is a program of seeking out and building up the link popularity of a site
from other relevant and authority sites. It also includes finding relevant sites to offer as a
resource to visitors to your site.
Types of Link Building:One way Link Building: Two way Link Building: Three way Link Building: -
A B, (Dir Sub, Bookmarking, Article)
A B, B A, (Reciprocal Linking)
A C, C B, B A
12. What do you mean by Crawling (Crawled) and Indexing (Index)?
Crawling: Search Engine Program (robot or spider) goes out to retrieve the data such as
Web pages, PDF files, Video files, and Images etc. this process of data collection is
often referred to as crawling a web page.
Indexing: The Search Engine gathers the Data for crawling like web pages, pdf files,
video files, images etc. and put it into a database. This is called Indexing.
What do you mean by Google Cache & Google Crawled?
Cache: Copy of a web page stored by a search engine. When you search the web you are not
actively searching the whole web, but are searching files in the search engine index.
Crawled: 13. What is W3C (World Wide Web Consortium)?
The W3C (World Wide Web Consortium) is the international standards body. It was
established in 1994. That defines web standards and specifications.
14. What tool do you normally use for SEO?
Page rank tool: - /freekeywords.wordtracker.com
Keywords Suggestion Tools: - https://adwords.google.com/select/KeywordToolExternal
Word Tracker Tool.
Overture, Google Analytical Tool, Link Harvester Tool.
Word Tracker Tool is a paid tool.
Overture and Word tracker are the parts of digitalpoint.com
15. What is an Affiliate link?
An affiliate link is a URL that contains your unique affiliate id. Each time you refer a
visitor to the DomainIt.com website with this affiliate link, our system tracks their actions
and you are paid a commission based on their purchase amount.
Jab hum apni site ki marketing Kisi doosri site ke through karwate hain or unki site par
hamari site ka search engine hota hai or iske liye hame affiliate site ko commission pay
karna hota hai.
16. What’s the difference between Page Rank and Toolbar Page Rank?
Internally Page Rank is constantly updated while toolbar Page Rank is updated every 2-3
months. Toolbar Page Rank is a single digit integer while the internally calculated Page
Rank is more like a floating-point number.
17. In Google Lore - what are ‘Hilltop’, ‘Florida’, and ‘Big Daddy’? (These are Google
Hilltop: An old and often contested algorithm that calculates Page Rank based on expert
documents and topical relevancy. The theory behind it was to decrease the possibility of
manipulation from buying high PR links from off topic pages. This was implemented
during the Florida update.
Florida: The highly controversial update implemented by Google in November of 2003,
much to the chagrin of many seasonal retail properties. There were several theories as to
what was included in this update; over optimization filter, competitive term filter, and the
Hilltop algorithm. This update had catastrophic results on many web merchants.
Big Daddy/BigDaddy: A test data center used by Google to preview algorithm changes.
This information was made public around November of 2005 by Matt Cutts and allowed
marketers to preview upcoming SERP’s.
18. Do you operate any blog?
Yes, Right now I am operating three blog that are: http://brandperfumes.wordpress.com/
19. Search Engine Algorithm?
There are basically three types of search engines: Those that are powered by robots (called
crawlers; ants or spiders)
20. What industry sites, blogs, and forums do you regularly read?
21. What is Social media optimization SMO?
Social media optimization (SMO) is a set of methods for generating publicity through
social media, online communities and community websites. Methods of SMO include
adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party
community functionalities like Flickr photo slides and galleries or You Tube videos.
Social media optimization is related to search engine marketing (SEM), but differs in
several ways, primarily the focus on driving traffic from sources other than search
engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing
where word of mouth is created not through friends or family but through the use of
networking in social bookmarking, video and photo sharing websites. In a similar way
the engagement with blogs achieves the same by sharing content through the use of RSS
in the blogsphere and special blog search engines such as Technorati.
Social Media optimization is considered an integral part of an online reputation
management (ORM) or Search Engine Reputation Management (SERM) strategy for
organizations or individuals who care about their online presence.
22. What is Web Analytics?
Web Analytics – The process of collection, measurement and analysis of user activity on
a website to understand and help achieve the intended objective of the website.
23. Define Keyword Research Tool?
It hels you research appropriate words and phrases to include in your webpage's body text
to aid in promotion. Simply enter the sort of word of phrase you wish to be found under,
and the tool will suggest some additional words and phrases you can think about using.
24. Define keyword analysis?
Keyword Analyzer will read the page you specify and give a report on what words are
used, and how many times they are used.
25. What is black hat SEO? List 3 black hat SEO techniques?
Black Hat search engine optimization is customarily defined as techniques that are used
to get higher search rankings in an unethical (anaitik, beimaan) manner. These black hat
SEO techniques usually include one or more of the following characteristics:
Breaks search engine rules and regulations.
Creates a poor user experience directly because of the black hat SEO techniques utilized
on the Web site.
Unethically presents content in a different visual or non-visual way to search engine
spiders and search engine users.
Black hat SEO basically is a short-sighted solution to a long-term problem, which is
creating a Web site that provides both a great user experience and all that goes with that.
Black Hat SEO Techniques to Avoid
Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get
you penalized eventually by search engines. Learn how to find and place keywords and
phrases the right way on your Web site with my article titled Learn Where And How To
Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in
hopes of attracting more search engine spiders. Again, not a good way to attract searchers
or search engine crawlers.
Doorway Pages (Gateway Page): A doorway page is basically a “fake” page that the
user will never see. It is purely for search engine spiders, and attempts to trick them into
indexing the site higher. Read more about doorway pages.
26. List 5 link building techniques?
Affiliates, internal links, external links, reciprocal links, directory links, blog link.
27. What is Search Engine Marketing (SEM)?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote
websites by increasing their visibility in search engine result pages (SERPs). According
to the Search Engine Marketing Professionals Organization, SEM methods include:
search engine optimization (or SEO), paid placement, and paid inclusion. Other
sources, including the New York Times, define SEM as the practice of buying paid
The process of marketing a web site on search engines, including search engine
optimization, submitting your site to the search engines and directories for organic
listings, pay per inclusion, pay per click, banner ads or any other marketing programs
offered by search engines.
28. What web analytics programs are you familiar with?
Web Trends and Google Analytics.
29. List On-Page SEO factors?
Keywords in URL, keyword, domain name, header, description Meta tag, keyword Meta
30. How many target keywords should a site have?
31. Do you know about Inbound Link (Back link), Outbound Link and Deep Links?
Inbound Link: - A link to your site outside of your site.
Eg. If Website B receives a link from any webpage of website A without having to give a
link back to website A, then this link is an inbound link for website B.
When site A links to site B, site A has an outbound link, and site B has an inbound link.
(a) Inbound link - Is a link to your website.
(b) Outbound link - Is a link from your website.
(c) Back link - I think mean slightly different to some people, a back link can just be an
inbound link, or it can be in the form of a reciprocal link.
32. What is Deep link?
A link to a web page other than your index page.
A link from one website to another that bypasses the second website's home page and
takes the user directly to an internal page on the site.
32. What do you know about Google Alert?
Google Alerts is a service offered by search engine company Google which notifies its
users (by email) about the latest web and news pages of their choice.
33. What is Alt tag?
The alternative text that the browser displays when the surfer does not want to or cannot
see the image present in a web page.
34. I would like to check your keyword rank in a specific location (like only in USA, UK,
Australia etc.) in Google search engine then what would u do?
Google Data Center Check Tool
36. What do you know by Instant link?
Instant link is like to 3 way link.
37. What are Dead Link and 404 Error?
A link on a web page that no longer works. A dead link occurs when a web page that the
link is linking to is removed, causing a 404 error.
The HTTP error message returned to the browser by the Web server when a requested
Web page is not available. The error occurs because the page no longer exists or is
restricted. The 404 error can be modified by the site's Webmaster to a more user-friendly
38. What is Google Ad sense?
Google Ad Sense is an advertising program that allows Website owners to maximize
their page content in terms of SEO relevancy.
It is an ad placement program administered by Google, which allows advertisers to set up
text, image and video ads on their websites.
39. What is Google Adwords?
Google Adwords helps Website owners advertise their online businesses on a Pay Per
Click (PPC) basis. It offers site targeted advertising on several distribution scopes - on
local, national and international levels. It is Google's leading advertising product and its
main source of revenue.
39. MSN Ad Center?
MSN offers advertising through their platform, Ad Center. I would rate their system as
being similar in results to YSM — high quality traffic but lower volume than Adwords.
Their platform can be a bit complicated at first, but like YSM you can benefit greatly
from their traffic once your campaigns are properly set up.
40. What are 301 Redirection & 302 Redirection?
The 301 redirection is a permanent redirection. It indicates that the web page/resource has
moved permanently and search engine should update their information for this URL.
The 302 redirect is used when a web page/resource is temporarily moved to some other
page. It tells search engines that, don’t update information for this URL.
Landing page optimization (LPO, also known as WebPages optimization) is the process
of improving a visitor's perception of a website by optimizing its content and appearance
in order to make them more appealing to the target audiences, as measured by target
goals such as conversion rate.
On Page Optimization:
On page optimization consists on page techniques, useful tips, factors, services,
modifying keywords in the content, title, description, header tags and internal linking
structure, site map creation and anchor tag formation.
What is the difference between normal site map and xml site map?
Which language do you use for your website’s optimization?
Difference between Reciprocal and Inbound link building.
Reciprocal link building: Reciprocal link building is popularly known as link exchange.
Webmasters would exchange links with each other in a hope to attract traffic.
Inbound Link Building: - While reciprocal link building involves exchange of links,
inbound link building is a process that doesn’t involve exchange of links between two
websites. Inbound links are also called one–way links. As the name suggests, one–way
linking is building links for the website without reciprocating it.
If Website A receives a link from any webpage of website B without having to give a link
back to website B, then this link is an inbound link for website A.
Reciprocal Link is defined as exchanging links between two sites to build link popularity,
in other words both site would benefit. While inbound link is also knows as one way link,
a link from other site pointing to your site. Only one site would benefit in terms of link
popularity or back links.
What do you mean by Search Engine and Search Engine Ranking: Search Engine is a program that searches documents for specified keywords and returns a
list of the documents where the keywords were found. Although search engine is really a
general class of programs, the term is often used to specifically describe systems like Alta
Vista and Excite that enable users to search for documents on the World Wide Web and
Search Engine Ranking is the position of a site on a particular search engine. Typically
search engine users visit only high ranking sites, so a high position is important.
Search engine ranking is a measure of the online promotional success of a web page or
Search Engine Positioning: Typically, a search engine works by sending out a spider to
fetch as many documents as possible. Another program, called an indexer, then reads
these documents and creates an index based on the words contained in each document.
Each search engine uses a proprietary algorithm to create its indices such that, ideally,
only meaningful results are returned for each query.
Webmaster: An individual who manages a Web site. Depending on the size of the site,
the Webmaster might be responsible for making sure that the web server hardware and
software is running properly designing the web site, creating and updating Web pages,
replying to user feedback, creating CGI scripts or monitoring traffic through the site.
Internet Marketing: Internet marketing is the act of promoting products and services by
increasing a web site's online visibility. Some of these promotion techniques includes:
natural search engine optimization, pay per click advertising, e-mail marketing,
newsletter distribution, blogging, community forums, article writing and distribution, and
Submissions: The act of supplying a URL to a search engine in an attempt to make a
search engine aware of a site or page.
Keywords: A word used by a search engine in its search for relevant Web pages.
Keywords are used by search engines to make the page more easily searchable.
Spamming: Excessive manipulation to influence search engine rankings, often for pages
which contain little or no relevant content.
Doorway page: a page made specifically to rank well in search engines for particular
keywords, serving as an entry point through which visitors pass to the main content.
Also called a gateway page. A doorway page exists solely (only) for the purpose of
driving traffic to another page. They are usually designed and optimized to target one
specific keyword. Doorway pages rarely are written for human visitors. They are written
for search engines to achieve high rankings and hopefully drive traffic to the main site.
Using doorway pages is a violation of the Terms of Service of most search engines and
could be grounds for banning.
Meta Tags: A special HTML tag that provides information about a Web page. Unlike
normal HTML tags, Meta tags do not affect how the page is displayed. Instead, they
provide information such as who created the page, how often it is updated, what the page
is about, and which keywords represent the page's content. Many search engines use this
information when building their indices. It resides in the Head section of HTML or
Title Tag: This is one of the most important places to have a keyword because what is
written inside the <title> tag shows in search results as your page title. HTML tag used to
define the text in the top line of a Web browser, also used by many search engines as the
title of search listings. The title tag must be short (6 or 7 words at most or near to 70 char.
long) and keyword must be near the beginning.
Meta Description Tag: Meta description is a summary of information about the web page
of the web site. Meta Description Tag plays a key role in search engine optimization
processes. Meta Description tag is a combination of few multiple keywords which reflect
the content of the web page.
Meta Description should contain Max of 30 words length or 260 characters. Meta
Description is the combination of primary keyword and secondary keywords / multiple
Keywords Meta tag: The keywords meta-tag is a list of key phrases, separated by
commas, reflecting the most important theme of your site, and is used by search engines
to find appropriate pages.
Try to keep your keywords meta-tag between 200-300 characters in length (20-25 words
is a good number) with the most important words and phrases contained within the first
There are some guidelines which should follow during the creation of Meta tag according
to search engine norms:
Do not repeat the same words again in title tag - some search engines treat this as
Ensure you have focused your keywords to reflect your pages.
Always avoid to use the stop words like “a”, “and”, “or” and “that”.
Always place your META tags above the SSI comment
Always place your META tags between HTML’s Head section.
Eg. (<head> place Meta tag elements here <head>)
Either don’t include your company name in the title tag or add it after few most relevant
keywords, phrases into the title tag.
Write different title tags for each web page of your website instead of writing a common
title page for the complete site.
Make sure that each title tag has relevance with the contents of that web page where it
Meta Description should contain Max of 30 keywords length or 260 characters. Meta
Description is the combination of primary keyword and secondary keywords/multiple
Don’t repeat the same keyword thrice in the Meta Description Tags.
At time of writing the Meta Description tags use First letter is caps fallows lower
Meta Description should be a couple short sentences to a couple paragraphs long.
Don’t use too many spaces in Meta Title.
Domain: A name that identifies one or more IP addresses. For example, the domain name
microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to
identify particular Web pages. For example, in the URL
www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com. Every
domain name has a suffix that indicates which top level domain (TLD) it belongs to.
There are only a limited number of such domains. For example:
gov - Government agencies
edu - Educational institutions
org - Organizations (nonprofit)
mil - Military
com - commercial business
net - Network organizations
ca - Canada
th - Thailand
Because the Internet is based on IP addresses, not domain names, every Web server
requires a Domain Name System (DNS) server to translate domain names into IP
Image Alt Tag: HTML tag that provides alternative text when non-textual elements,
typically images, cannot be displayed. The image tag is a very important tag. It directs the
browser to either a gif or jpeg file. The browser then displays that image file where the
command is placed.
Link Popularity: Link popularity is the total number of web sites that link to your site.
More on link popularity...
Link Popularity is a measure of the quantity and quality of sites that link to your site. A
growing number of search engines use link popularity in their ranking algorithms. Google
uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi,
and others also use link popularity in their formulas. Eventually every major engine will
use link popularity, so developing and maintaining it are essential to your search engine
Link Farms: A link farm consists of sites that link to other sites for the sole purpose of
increasing their link popularity score. Unlike perfectly valid links to sites with related
information, sites that participate in link farming contain links to totally unrelated sites.
This practice is also referred to as link stuffing. Google hates link farms and labels the
links they generate as spam.
A website that exists purely to increase the rankings of member’s websites thorough
increased link popularity.
Any group of Web sites where every member site in the group links to every other
member site in the group.
Manual Submission: adding a URL to the search engines individually by hand.
Landing page: A content-rich doorway used to receive PPC traffic. Copy is written for
the visitor, not the search engine, making a sales pitch (usually — I’ve seen a few that
meandered pointlessly with fake testimonials).
Link baiting: The practice of creating attention-grabbing headlines and seeding links to
articles on social media sites for the purpose of generating thousands of links on blogs,
forums, and other sites in a very brief period of time. It is assumed that the content is
link-worthy, but this is a subjective point.
Keyword Density: Most search engines look for keyword density. Some search engine
will only look at the first 200-400 characters of your site, and count the number of times
the keyword appears. Some index a small amount of text from the top, middle, and
bottom parts of your web page, and search them for keywords. Generally keyword
density should be in the 6-8% range. Simply repeating the keyword will not work
because some search engines consider grammar structure in their calculations.
The measure of how many times a keyword is repeated compared to the overall content
of a web page. If a keyword was listed 5 times out of a word count of 50 the keyword
density would be 10%.
Google API: You can use your Google API license key to perform automated queries on
Google that complies with Google's term of service agreement. To access the Google
Web APIs service, you must create a Google Account and obtain a license key. Your
Google Account and license key entitle you to 1,000 automated queries per day.
SERP (Search Engine Results Page): The SERP is otherwise known as the Search
Engines Results Page. This is the page that users see after typing their search query into
an engine. Since conversion starts at the SERP, it is an important job of the search
marketer to obtain strong call-to-action listings that produce a high number of click
SEO Copywriting: Writing specifically for web pages involves incorporating target
keywords that tell the search engines what a specific web page is about. Effective SEO
copywriting achieves two goals. The first one is, it creates persuasive, informative
content for the web site visitor while maintaining an optimum keyword count for the
search engines to index.
What is link spam?
People doing business on the web want their sites to show up as high as possible on the
results of a search on Google, Yahoo, MSN, and other search engines for relevant
keywords. To achieve that goal, some will provide good content and services, others will
simply pull dirty tricks.
Link spam is such a dirty trick. The more other sites link to a given site, the higher search
engines will rank that site. If you can't get people to link to you, you can simply go ahead
and set those links yourself. This is most easily accomplished using web resources where
you can post any kind of content, such as on wikis, in blog comments, and in guest
What is google spamdexing?
Link flow: An expression used by many people to describe Page Rank. In SEO Theory,
link flow is the link pathway users and search engines may use to get from one page to
Meta tag analyzer
How does Google Analytics help my Adwords account?
How much does Google Analytics cost?
Will my website be affected by Google Analytics?
Who will have access to my Google Analytics data?
Advanced and complete SEO process with Web 2.0 Technology
Website analysis is a process to find out some sort of problems that most commonly
affects website rankings in the Search Engines. We offer site review and advice with
preliminary Keywords (According to the website Theme and content) ranking report. If
you find this well with you let us offer a full Search Engine Optimization Services with
advanced and business enhancer keywords for getting top rankings in major Search
Engines. You also can do complete SEO your self important steps are given below; you
can follow these steps and get good ranking on SERP’s.
SEO’s Complete Steps:
1. Website SEO Analysis:a. Website Theme and Aim:· Does the website provide any type of Information?
· Does the website provide any type Services?
· Does the website sale any type of Products?
b. Age of the website?
c. No. of pages?
d. Weight of the pages or loading time?
e. Keyword Research according to the website Content and website Theme?
f. Compatibility check with all most common used Browsers.
g. Is this website catering to any specific reason or world wide?
h. Check the Indexing on most Important Search Engines?
· Link: URL (Back link checking)
· Cache: URL (Cache checking)
· Allinanchor: keywords (Position in SERP’s)
· Allintext: keywords (Position in SERP’s)
· Allintitle: keywords (Position in SERP’s)
2. On-page optimization:a. Key word analysis
b. Meta tag Generation
i. Title length less than 63 char
ii. Description less than 140 char or 20 words
iii. Keywords (Repeated not more than twice)
iv. Key phrases (Remaining all keywords)
c. Image Alt tag (Describing image and should be a key words)
d. Hyper Link title (Keyword)
e. Proper Setting of Heading tags H1, H2, and H3.
f. Content with keywords Density 8% - 12% and Good Proximity (Appropriate space
with in two progressive keywords)
g. Checking internal linking
h. HTML site map creation
i. XML site map creation
j. Doorway pages for Dynamic site
3. Off-page optimization
a. Search Engine Submissions
b. Directory Submissions
c. Article Submission
d. Link Building
e. HTML Site-map Submissions
f. XML Site-map Submissions
g. News and Press Release
h. RSS feed
i. Keyword Ranking Report
j. Traffic analysis
k. Competition Analysis
l. Blog Creation and Submission
m. Social Media Optimization (SMO)
4. Previous Google Updates (Google Dancing)
HTML: Short for Hypertext Markup Language, the authoring language used to create
documents on the World Wide Web. HTML is similar to SGML, although it is not a strict
subset. HTML defines the structure and layout of a Web document by using a variety of
tags and attributes. The correct structure for an HTML document starts with
<HTML><HEAD> (enter here what document is about) </HEAD><BODY> and ends
with </BODY></HTML>. All the information you'd like to include in your Web page
fits in between the <BODY> and </BODY> tags.
HTML <! DOCTYPE> tag Definition and Usage
There are currently 3 XHTML document types:
The <! DOCTYPE> declaration is the very first thing in your document, before the
<html> tag. This tag tells the browser which HTML or XHTML specification the
<! DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN"
BODY Text Tag: The body text is the HTML documents content. Body text is the text
visible in the browser window, includes all image and links.
Example: <BODY>Body text goes here</BODY>
Link Text or Anchor Text: Link text is the clickable text which connects one web page
Example: <A HREF="page.html">link text goes here</A>
Heading Tag: Headings (H1, H2, and H3) are used as the topics of the website's
Example: <H1>heading 1 goes here</H1>
Bold Tag: Bold text is used as a font styling element to signify important words or
sections in the web page.
Example: <B>bold text goes here</B>
Italic Tag: Italic text is used as a font styling element to point out new terms, book or
article titles etc.
Example: <I>italic text goes here</I>
EM Emphasis Tag: Em text is used for emphasis and is usually displayed in italic font.
Example: <EM>em text goes here</EM>
Strong Tag: Strong text is used for stronger emphasis and is usually displayed in bold
Example: <STRONG>strong text goes here</STRONG>
Cite Tag: Cite text is used for citations or reference to other sources.
Example: <CITE>cite text goes here</CITE>
Abbr Tag: Abbr text is used for abbreviations which are shortened forms of words like
HTML, FBI or WWW.
Example: <ABBR>abbr text goes here</ABBR>
Acronym Tag: Acronym text is used for pronounceable abbreviations like NATO. It is
also used for shortened forms of word like Inc. for Incorporated or Lab. for laboratory.
Example: <ACRONYM>acronym text goes here</ACRONYM>
Table Caption Tag: Table caption is used as a short description of the table's purpose
usually displayed below the table.
Example: <TABLE><CAPTION>caption goes here<CAPTION></TABLE>
HTML Comment Tag: Html comments are not visible in the browser and are mainly
used for developers to document html code.
Example: <! -- Comment goes here -->
Table Summary Tag: Table summary is used for describing the table's contents and
purpose to non-visual media.
Example: <TABLE SUMMARY="summary goes here">
Link Href Tag: Link href is the attribute of the link and specifies the address of another
Example: <A HREF="link-href-goes-here.html">text</A>
Link Title Tag: Link title is the attribute of the link and adds information about the link,
it is rendered as a tool tip in the browser.
Example: <A HREF="page.html" TITLE="link title goes here">text</A>
Image Source Names Tag: Image names are the names of the image files.
Example: <IMG SRC="image-name-goes-here. if">
Page Name or URL: Most search engines look for the keywords in the domain name,
folder name and page name. Keywords should be separated by hyphens.
Index: In database design, a list of keys (or keywords), each of which identifies a unique
record. Indices make it faster to find specific records and to sort records by the index
field -- that is, the field used to identify each record.
List of Some Important Directories:-
List Some Important Tagging sites:http://del.icio.us/
List Some Important Article Submission sites:www.articlecity.com
List Some Important Forum Posting sites:basenotes.com, ezboard.com, boards.style.com, bio-byte.com, poineerthinking.com,
spoofee.com, forums.hypography.com, styleforum.net, avforums.com
List Some Important Classified Submission sites:Americanads.com, adtrader.co.uk, classifiedsforfree.com, bizclassifieds.com,
classifieds.yahoo.com, 1second.com, classifieds2000.com, bestmall.com
List Some Important PR Submission sites:1888presslease.com, 24-7pressrelease.com, addpr.com, afly.com, betanews.com,
businesswire.com, digg.com, openpr.com.
Give me a description of your general
A. My experience is mainly with my
own site at www.afreshpath.com and
one other site
www.qualitymotorsreno.com. So far, my
site is on page one for narrow search
terms involving outdoor recreation in
Nevada. The other site has gone from
not being listed at all in the first 10
pages of any search result to being in
pages 2 and 3 of a couple of search
engines. That work is ongoing at this
Can you write HTML code by hand?
A. Yes I can. I do use some WYSIWYG
editors and then modify the code by
hand as needed.
Could you briefly explain the PageRank
A. In simple terms, Google uses the
gross number of inbound links to a page
to determine how important the page is.
This “pagerank” has little to do with
actual search results but can make a
difference on user behavior.
Have you created any SEO tools either
from scratch or pieced together from
A. No, I do make use of many tools
already available on the internet as well
as SEO programs that I have purchased.
What do you think of PageRank?
A. In relation to SEO projects, it is
relatively unimportant but can give an
indication of how much work needs to
be done in gaining inbound links.
What do you think of using XML
A. I use them. They are an additional
tool to help the search engines when
they crawl a site. There is no
requirement for any sitemap and your
pages will get indexed without them if
you pay close attention to navigation
within your site.
What SEO tools do you regularly use?
A. Keyword analysis tools, keyword
density tools, index checking, backlink
checking, wordprocessor to check
spelling and grammar, HTML validation
Under what circumstances would you
look to exclude pages from search
engines using robots.txt vs meta robots
A. Usually I would use the robots.txt to
keep a search engine from indexing an
entire directory on a site. This would
often be directories dealing with admin
functions or directories that only contain
script or image libraries.
What areas do you think are currently
the most important in organically
ranking a site?
A. Text on page! Search engines utilize
text and only text in providing search
results. That text is found in many place
including the URL and title of your
pages as well as the visible text you
place on your pages.
Do you have experience in copywriting
and can you provide some writing
A. My experience in “copywriting” is
limited to my site at
www.afreshpath.com. It is a blog about
outdoor recreation in Nevada and so far
is placing well in search results.
Have you ever had something you’ve
written reach the front-page of Digg?
Sphinn? Or be Stumbled?
A. Not yet! I am not particularly worried
about it but I do try to write in such a
way that others would be inticed to
submit my articles.
Explain to me what META tags matter
in today’s world.
A. The most important META tag for
SEO is your page description. Search
engines do make use of this tag but it
does not outweigh the title or visible
text. The META keywords tag is not
much of a factor in the major search
engines but should not be overlooked.
Explain various steps that you would
take to optimize a website?
A. 1. Interview website owner or
webmaster to get a good grasp of the
site’s purpose and goals.
2. Perform a keyword analysis to find
best performing keywords that should be
used for that site and for individual
pages of the site
3. Analyze site content to determine
usage of relavant keywords and phrases.
This includes visible text as well at titles,
META tags, and “alt” attributes.
4. Examine site navigation
5. Determine the existence of robots.txt
and sitemap and examine those for
6. Make recommendations for changes
needed for the site and each individual
If the company whose site you’ve been
workind for has decided to move all of
its content to a new domain, what steps
would you take?
A. I would update the old site with
permanent redirects to to new page for
every page. Then I would attempt to
remove old content from the major
search engines to avoid duplicate content
Rate from 1 to 10, tell me the most
important “on page” elements
A. #1 issue is visible text being relevant
to expected search terms.
# 2 would then be page titles
# 3 is navigation and “alt” attributes for
navigation items and link text.
# 4 would be “alt” attributes for images
and other media presented on pages.
What do you think about link buying?
A. I discourage the practice for the most
part. There are more effective means of
paid marketing. One exception would be
purchasing listings in highly reputable
directories such as Yahoo directory.
What is Latent Semantic Analysis (LSI
A. LSI indexing ries to overcome the
limitations of “literal” search term
matching . For example, if someone is
searching for “hiking in Norhter
Nevada” a literal search would only
match the words used without taking
into account words such as “hike”,
“hiked”. LSI can give more relevant
results because it does take word usage
and context into account determining
what a page is “about” rather than a
strict reliance on literal wording.
What is Phrase Based Indexing and
Retrieval and what roles does it play?
A. In regards to search results, it is a
method that search engines such as
google use to determine relevance of a
page based on phrases acutally used in a
document. For example, if you have a
page instructing people on wildlife
photography, the search engine would
reasonably expect to see terms and
phrases such as “selecting a camera”,
“appraoching wildlife”, and “low light
photo conditions”. Related phrases will
add to the relevance of a page where
unrelated phrases will reduce the
relevance of a page. This is one
technique that Google is using to weed
out “spam” sites.
What is the difference between SEO and
A. Seo is search engine optimization and
is the process you use in getting your
pages to place well on search results.
SEM is search engine marketing and
involves purchasing advertising space on
search result pages. Sponsored listings
are SEM. Both are related though! When
using Google Adwords, the better you
optimize your pages for search, the less
you will be paying for your selected
keywords in the PPC campaign and the
better placment your ads will get.
What kind of strategies do you normally
implement for backlinks?
A. I check the competitors backlinks to
find hightly relevant sites and request a
link from them. If reciprocal linking is
required, I may be able to place a lik
back to them in a relevant portion of a
page on the site but if not, I will state so
and may not gain that link. Another
method I use is to submit press releases
to relevant media.
What role does social media play in an
A. Social media such as social
networking sites and news sites can
provide for viral marketing. Viral
marketing has proven to be powerful if
the content of a site is appealing.
What things wouldn’t you to do increase
rankings because the risk of penalty is
A. I would avoid any site with the
appearance of a link farm. I would also
avoid any “spam” practice such as
unsolicited email campaigns, certain
affiliate advertising sites, sites that redirect visitors to your site, and anything
resembling the practices of Zango.
Why might you want to use nofollow on
an internal link?
A. Many sites have shoping carts and
member login or logout links. This type
of link is simply an administrative
function and does nothig to contribute to
site content. The search engine does not
need to index those pages.
Are you familiar with web analytics and
what packages are your familiar with?
A. Yes I am and the tool I use most
frequently is Google’s webmaster tools.
I also use the available Yahoo hosting
tools for my own sites. Knowing what
search terms your visitors are actually
using to find your site as well as where
those visitors are coming from will help
refine SEO efforts. The amount of time
each visitor spends on your site will help
in determining if content changes are
From an analytics perspective, what is
different between a user from organic
search results vs. a type-in user?
A A user coming into your site from an
organic search usually has never visited
your site before or is performing a
general search for a specific product or
topic. These visitors are trying to find
the site that most suits thier needs. A
“type-in” user is specifally interested in
your website. They may have found your
URL in print advertising or from a
friend. Often, these users are familiar
with what you are offering and are
coming back to your site as a repeat
How do you evaluate whether an SEO
campaign is working?
A. The main indicator is to perform a
search on all major search engines using
the keywords/ keyphrases I am
optimizing for. An analysis of those
results will help to determine if
optimization has gained in the results or
lost ground. This analysis should be
done over time as each search engine
will update and index on a varying
schedule. Another aspect is to use
website statistics to determine where
traffic is originating.
What does competitive analysis mean to
you and what techniques do you use?
A. Competitive analysis means taking a
close look at websites that rank highly in
search results and comparing those sites
to the one you are optimizing. They have
employed methods that are working and
are a valuable source for ideas.
If you’ve done 6 months of SEO for a
site and yet there haven’t been any
improvements, how would you go about
diagnosing the problem?
A. I might approach the problem as if it
were an entirely new project. Again
taking a look at the keywords and
phrases that I am attempting to optimize
for and again taking a close inspection of
top ranking competition. If the site is
indexed and does show up in the irst 10
pages of a search but on in the top three,
I would look into modification of major
areas such as page titles, on page text,
and page descriptions. If the site is not
yet indexed or has been dropped from an
index, there are major problems and the
site may require a total re-work and resubmission.
How many target keywords should a site
A. I advise not more than three or four
well related keyword phrases. This
allows for more effective optimization.
You hear a rumor that Google is
weighting the HTML LAYER tag very
heavily in ranking the relevance of its
results – how does this affect your work?
A. It doesn’t unless the rumor proves to
be fact. Yes, I check on the rumor but as
with all rumors, it can have detrimental
effects if you “jump on the band wagon”
and it proves to be just a rumor with no
basis in fact.
31.Why does Google rank Wikipedia for
so many topics?
A. Wikipedia is an established authority!
As such, it is referenced by huge
numbers of other documents with
relevant text associated with links back
32.If salary and location were not an
issue, who would you work for?
A. Myself and only myself if those