• Save
Social Media Training
Upcoming SlideShare
Loading in...5
×
 

Social Media Training

on

  • 653 views

 

Statistics

Views

Total Views
653
Views on SlideShare
653
Embed Views
0

Actions

Likes
1
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Training Social Media Training Presentation Transcript

  • Social Media Training Brought to you by: ChargedUp Media www.chargedupmedia.com www.mandeewidrick.com 1
  • Social Media Statistics • In 2009, Pepsi stopped their 23 year run of advertising with the Superbowl to focus their efforts on social media campaigns. • 70% of bloggers are organically talking about brands on their blogs. 34% post brand or product reviews. • More than 700,000 small businesses have Pages on Facebook. 2
  • Online Communities •Facebook - Business pages & personal profiles •Twitter - TweetChats, conversation, brief updates •LinkedIn - Professional networking, group participation •MySpace - Great for bands, music, movies 3
  • Increase your following • Online marketing is about relationship building and active participation! • Follow some of the major marketers and see what they are doing that works • Maintain a consistent image when building your brand • While the quantity of your following plays a huge part in how people perceive you, focus on making each follower/friend/fan count 4
  • How do I build relationships? • Take the time to connect with your followers and friends on a more personal level. Acknowledge them and avoid automation where you can. • Don’t focus on selling. Focus on making friends and building up loyalty amongst your followers. Your goal is to gain trust and establish yourself as the “expert”. • Be active in your online communities. If you’re not talking, no one will know you exist, and they’ll be missing out. 5
  • Video Marketing • Video marketing sites include YouTube, Vimeo, Blip.tv, and more. Use TubeMogul for mass distribution. • Recommended video length is between 1-3 minutes. • Stereotypical commercials aren’t making the cut anymore. People want to see something new. Get creative! • Use an HD (high definition) camera. My personal choice is Kodak Zi8. Or just hire a videographer to do it for you. 6
  • Content for Video • Short videos featuring tips or reviews (See “Minute with Mandee” videos) • Humorous videos - Julian Smith started with “Kidnapped” series, now a YouTube star • Include call to action in video if you want people to subscribe to your YouTube channel 7
  • Blogging • Blogging increases brand awareness • WordPress offers great plugins that allow readers to share content on social media • If you have a product to sell, give away samples to bloggers • Write articles for your blog that help others. Provide value! 8
  • Time Factor • I recommend 2-3 updates on each network daily. • Interaction takes time. Set aside time each day, even if it’s just 15 minutes. • To avoid wasting time, set goals and a schedule for your social media interaction. • Hire a social media manager to do it for you if it’s more cost efficient to spend your time on other things. 9
  • Recommended Reading • Twitter Power by Joel Comm • UnMarketing by Scott Stratten • Crush It by Gary Vaynerchuk • Effortless Entrepreneur by Nick Friedman and Omar Soliman 10
  • Q&A Pepper me with questions. Ready, set, go. ---------------------------------- Visit me online: www.chargedupmedia.com www.mandeewidrick.com Follow me: twitter.com/mandeewidrick youtube.com/mandeewidrick facebook.com/mandeewidrickfan linkedin.com/in/mandeewidrick 11