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The Perfect Picture - Making Collaborative Campaigns Work

by on May 26, 2011

  • 865 views

Speaker: Eric Hildrew, Head of Marketing & Communications, Museums Sheffield...

Speaker: Eric Hildrew, Head of Marketing & Communications, Museums Sheffield

Yorkshire’s Favourite Paintings brought together 27 museums and galleries from across
Yorkshire to cross promote the breadth and quality of their art collections. Together
with creative agency Sumo they ran an innovative campaign which asked the public
to share their views and stories about Yorkshire’s paintings. Find out how working
together helped these museums to get the public talking about their art and drive
more visitors to their venues.

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The Perfect Picture - Making Collaborative Campaigns Work The Perfect Picture - Making Collaborative Campaigns Work Presentation Transcript