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Speakers: Karen Cardy, Marketing and LSO St Luke’s Centre Director, London Symphony Orchestra and Chaired by Sarah Boiling, Deputy Director, Audiences London - Monitoring and profiling your visitors can help you segment your audience into
clearly defined groups, making it easier to identify their preferences and respond to
their needs. 12 London orchestras and orchestral venues have recently been working
together to understand how audiences behave within the orchestral marketplace
in London, and are now putting their findings into action through an innovative
collaborative marketing campaign. This session is a great chance to think about
matching and marketing your offer to the interests and expectations of your visitors.