Engaging Young People


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Speakers: Alistair Raphael, Head of Arts, Royal Parks in Conversation with Helen Ball, Head of Engagement Services, Audiences London - How do you include young people’s voices in a large scale event? This session looks in
detail at the lessons from FUSE, The Royal Parks’ multi-art form festival in Kensington
Gardens last summer. FUSE was co-programmed with a panel of 12 young people
aged between 13-21 years. This session will describe the learning from the project
and cover broader principles behind engaging and maintaining relationships with
young people.

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  • Hello and welcome. Helen introduces session and Alistair. What we’re going to talk about.
  • Alistair: How we met and why we got talking. Reference Westminster talk and your thinking about the place of young people in the park. Helen: passionate about youth involvement, v exciting to get opportunity to work with an org who wanted to give yp a platform in spaces that don’t normally create an explicit invitation to them.
  • Notes: presentaton 27/05/11 www.audienceslondon.org Referencing back to Westminster… and what was said. Factors and motivators for young people… Helen to talk through 4 characteristics of yp. Because it fits in with some of the major Characteristics of yp: Social – Yp are in general more social than their elders. In part as a result of being used to spending time in larger groups at school, college etc. each day than most adults. As a result their motivations are often driven by friendship, need activities that can provide them with place to spend time with peers. Reflected in types of arts this age group chooses to attend - in DCMS Taking Part Survey – carnival (over 20%) and theatre (19%). While there’s less of a breakdown in Taking Part about how this age group spend their time, this is data about the 11-15’s where obviously this population have come from. This tells us that spending time with friends is one of three main activities children do in free time. (others are watching television and listening to music). Active – unlike anyone older yp not motivated by relaxation. Want Something to do – reflected in Taking Part, top attendance at Carnivals – top participation figures, playing musical instruments, using computer to create art or animation (all at around 20%) and craft (14%). Think about this when you observe yp, see this in evidence. Informed – as well as being social, they’re used to taking in information from many sources each day, peers, teachers, online than majority of older adults. V.literate with online media and using this to extend friendships and pursue interests. Taking Part also tells us they’re just as likely to cite lack of interest as a reason for non-attendance as older audiences. Busy – Second reason for non-attendance is lack of time. Life likely to be impacted on and influenced by more people at this age than in later life – family, school, friends – or in other words more people to please. And as a result of being more active, likely to be more activities they’re engaging with regularly too. Some interesting research from the MacArthur Foundation on this subject, again referenced at end. Use these as a basis to help you build profiles of who you’re targeting.
  • Helen - And what’s important to consider when thinking about setting up youth engagement. In general, all the research and experience we have tells us that: 1) Building Trust – Done through strong Customer Service, being genuine and welcoming (msg - They give what they promised and I’m welcome here) 2) Communicating Values – Going beyond Branding to Social Currency (This means sth to me or I can relate to this) 3) Creating Events (It give me Something interesting to do) Include reference to the fact that most important motivator for trying something new is going with someone you know. Alistair – to pick up on anything that particularly interests/correlates with your own thinking. Including our shared view that engagement opportunities should always create benefits for everyone involved. An open creative process – not just about your agenda and finding someone to do it!
  • Our reflections about yp and arts. Alistair: constant evolution of young people, less dogmatic about being purist about experiences, more open in terms of how they perceive success. Helen: yp create more than look at, and even if they’re looking at they want to be in it somehow – ie. having their photo taken with the art at Frieze rather than just looking at it.
  • How did we do it? Alistair to talk about team structure and how yp fed in to it. Clearly reference the limitations around time and decision making. YP not directly involved in programming in year 1 of FUSE. Helen: what was the group structure, how they met and how decisions were made.
  • Helen: meet the youth team: what was the group structure, how they met and how decisions were made.
  • Who was involved? Alistair: explain the programming process; comment about curation aspect
  • What were the outcomes for young people? Helen to talk through evaluation data and comment on interesting areas from AL viewpoint. Alistair to comment in about anything interesting/of note from his point of view.
  • What was liked: Helen to talk through evaluation tool. Salem became our online manager – setting up and managing our Facebook group. All the group were interviewed by Crazie Productions for the FUSE film. All the group went to watch ‘Ghost Stories’ courtesy of Mousetrap theatre projects, and made films about their reactions which are being passed onto Mousetrap. Ailema watched and reviewed FUSE films in advance of the day. 6 of the group flyered along Oxford Street and went to a rehearsal with ChinaTown Arts space. Pablo, Sophie and Sharn were on BBC London Radio. Sophie was quoted in Paddington People magazine Sharn was quoted in TRP’s own press release Sophie was events assistant for Audiences London at FUSE. Temi was interviewed on ITV London News on FUSE day. 8 members of the group including Kemi, Temi and Makayla sang their FUSE performance song on ITV London News on FUSE day. Sharn volunteered to be compere in The Performance Tent. Pablo worked with the photo posse, a group of 10 young people working as events photographers with the Photographer’s Gallery and now wants to join their group. Sharn was invited to join the dance group ChinaTown Arts space Pablo spent over 10 hours editing video footage for the Facebook page and made a fantastic film of Sharn’s dance off – watch it here and see picture below. All of the group are in the process of being put forward for an AQA award in ‘Organising a youth arts event’ that was developed especially for FUSE. Salem, Kemi, Makayla and Gary went to LOUD Tate following FUSE. Salem is interested in joining. http://www.facebook.com/video/video.php?v=1413121848070
  • Organisational impacts: Alistair: to talk about how these findings met with his aspirations for FUSE. About creating a bigger opportunity for everyone. Supporting borrowing/learning from each other. 46% (16 organisations) of the organisations were presenting the type of work they brought to FUSE outdoors for the first time. 60% (20 organisations) were presenting their FUSE content for the first time in a park.
  • Helen: evidence shown through quotes; Helen to talk through and again Alistair to drop in comments about areas of interest.
  • Reflections The FUSE festival Strengths Ambitious project with many participating organisations of varying size and multiple-artforms. TRP events team expertise Strong FUSE brand established. Relaxed friendly atmosphere with no trouble. Very engaged stakeholders, wanting to work more with TRP. Very positive experience and outcomes for core group of young people in the FUSE youth team. Clearer programming role for TRP emerging, using evidence collected at FUSE about the type of activities and performances that worked well. Weaknesses Size of target audience was lower proportionally than hoped for. Marketing materials weren’t always available at key times. Audience ‘route’ through the day was unclear (site signage and ease of understanding the range of what was on offer). Some site locations had negative impacts, such as no passing audience. Some site facilities were uncomfortable to use, ie. The film tent and the Bubble were very hot. Opportunities Involvement of the FUSE youth team in programming. Earlier communication with more young people, via the participating organisations structures. More collaborative working between participating organisations, sharing resources and co-delivering content. TRP’s experience and commitment to young people can now be demonstrated referencing the FUSE pilot as a case study. Threats Capacity of participating organisations. Buy in of linked organisations, ie. Youth groups and schools needed to promote an event on a Sunday outside of term time. Ability to forward plan with sufficient lead-in time. Uncertainty about funding. Ability of target audience to conceptualise beyond their own experience.
  • Thank you
  • Engaging Young People

    1. 2. <ul><li>Why did we work together? </li></ul>
    2. 3. 4 characteristics Social Informed Active Busy
    3. 4. What’s important
    4. 8. Building Trust Sharing arts experiences Connecting with individuals
    5. 9. <ul><li>AKarts </li></ul><ul><li>BAFTA </li></ul><ul><li>British Film Institute </li></ul><ul><li>Candoco Dance Company: Cando2 </li></ul><ul><li>Chinatown ArtsSpace </li></ul><ul><li>Crazie Productions </li></ul><ul><li>Digital Media Unit </li></ul><ul><li>DreamArts </li></ul><ul><li>Ebony Steelband Trust </li></ul><ul><li>English National Ballet </li></ul><ul><li>Flat Feet Dance Company </li></ul><ul><li>Glissandro Steelpan Orchestras </li></ul><ul><li>Jermyn Street Theatre </li></ul><ul><li>Just Dance showcase </li></ul><ul><li>London Transport Museum </li></ul><ul><li>London Youth Gospel & Metropolitan </li></ul><ul><li>Choir </li></ul><ul><li>Mousetrap Theatre Projects </li></ul><ul><li>Photographers' Gallery </li></ul>Poetry Society RealDeal Theatre RIBA Royal Albert Hall Serpentine Gallery Shape Sing London Slambassadors Soho Theatre Tate Britain’s Tate Forum Theatre Royal Haymarket Youth Company Union Dance & London Lucimi Choir University of the Arts V Inspired V&A Vital Regeneration's FreqOUT Westminster City Libraries
    6. 10. <ul><li>1307 opportunities to participate in a workshop or activity were taken up </li></ul><ul><li>2017 opportunities to watch a performance were taken up </li></ul><ul><li>95% of the audience members surveyed told us they really or quite enjoyed the event. </li></ul><ul><li>87% of people we spoke to said they had not been to an event like this before </li></ul><ul><li>40% of people told us they had met new organisations at FUSE that they did not know before </li></ul><ul><li>32% told us they had personally tried something new at the event </li></ul><ul><li>12% of people told us they had not been to Kensington Gardens before </li></ul><ul><li>3% of people told us they had not had an arts experience in the last 12 months </li></ul>
    7. 12. <ul><li>94% said there were benefits in being part of an outdoor event. </li></ul><ul><li>94% said there were benefits in being part of an event in a Royal Park. </li></ul><ul><li>94% said there were benefits in being part of a multi-artform event . </li></ul><ul><li>86% said they had met new organisations. </li></ul><ul><li>68% said that young people new to their organisation had made contact with them. </li></ul><ul><li>63% (20 organisations) said that they gave details of future opportunities to young people at FUSE. </li></ul>
    8. 13. <ul><li>The event raised the profile of both Chinatown Arts Space and Exodus. This is likely </li></ul><ul><li>to deliver new audiences. It also delivered useful contacts for both groups that will </li></ul><ul><li>make a difference in the future. We would be very keen to participate in any future </li></ul><ul><li>events. </li></ul><ul><li>Jude Woodward, Director of Chinatown Arts Space </li></ul><ul><li>Performing at Kensington Gardens was absolutely beautiful and not a lot of us </li></ul><ul><li>had actually been there before. </li></ul><ul><li>Feedback from a participating organisation, FUSE 2010 </li></ul><ul><li>We had 80 sign ups to our mailing list, as well as 100 bags made and 200 </li></ul><ul><li>badges made [as part of our workshop event] </li></ul><ul><li>Feedback from a participating organisation, FUSE 2010 </li></ul>
    9. 14. <ul><li>“ It’s good to have young </li></ul><ul><li>people, getting young </li></ul><ul><li>people’s thoughts and help to </li></ul><ul><li>organise this because </li></ul><ul><li>usually it’s just other people </li></ul><ul><li>doing it, but they’ve actually </li></ul><ul><li>given young people an </li></ul><ul><li>opportunity to show their </li></ul><ul><li>talents, show their ideas and </li></ul><ul><li>that’s what FUSE is all about </li></ul><ul><li>so thank you.” </li></ul><ul><li>Sharn, 18, FUSE youth team </li></ul>
    10. 15. Thank you <ul><li>Alistair Raphael, Head of Arts, The Royal Parks </li></ul><ul><li>[email_address] </li></ul><ul><li>Helen Ball , Head of Engagement Services, Audiences London </li></ul><ul><li>[email_address] </li></ul>