Urban users outnumber rural users 5:1. This ties in with the mobile ownership stats: More than half of the urban consumers are “mobile”, where as a tenth of rural consumers are “mobile”. Understandably the Urban consumers are more “regular internet users” than their rural counterparts. While the Internet user universe has shrunk by 3% YOY (which really is quite inexplicable), regularity of usage is on the upswing within the user of internet thus establishing that internet is becoming a regular users.
Internet Habit is spreading with more offices and work places offering Internet access. Also the first generation users (who used the cybercafe) are accessing internet from home and office based computers, laptops and mobile phones. With GPRS phones and computers increasing in per capita availability, the cyber-cafe habit is a dying habit. New Users of the Internet are probably doing it more from home computers and laptops. Cybercafes now need more than just Internet to define their existence. A few cybercafes have since become gaming parlors but even that is not helping the cause.
With only 2% Indians showing a preference to English as the language of the internet, the exponential growth in Internet would be fueled by regional languages. Also 8.5% of the internet usage is presently happening on the mobile phones, a clear indication that the “fourth screen” still needs to take off on its promise of delivering Internet to the third well (in this case India).Broadband connections being Replacement connections is a part of the upgrade cycle with the early KBPS users now migrating upwards. This only establishes the fact that for Internet users, it is becoming a habit.
The 19-35 and Sec A/B consumer statistic is no secret. But what comes across unexpected is that fact that 75% of the users are non-metro users meaning that Internet in this case is solving the need of connecting the lesser privileged consumers to the world.
This Statistic seems a bit flawed or overweighed in terms of metro users. 83% ownership of laptop/computer for internet users seems to be a steep number. A 89% mobile phone ownership is still believable.
The 42% usage of the Indian Language website is a testimony to the slide 4 conclusion that regional/local language/content would drive the internet penetration.Email, Chatting/Dating and Friendship, music streaming are old favorites in terms of online activities. I am a little surprised not to see Social Networking in the top list. With Orkut, Facebook and Twitter, so furiously on the up, I had expected Soc.Net as one of the top online activities. This is also an aberration given that Orkut features as one of the top sites. (Slide 9)
No surprises here.
The Indian Internet User
The Indian Internet User<br />Findings from a study by JuxtConsult<br />
Pond gets smaller, but livelier…<br /><ul><li>‘All’ internet users down at 47 million (39 million urban, 8 million rural)
Drop of 6% from last year (lapse of around 3 mn occasional users)
Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
+3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)</li></ul>* Regular internet users = internet users who use the internet ‘at least once a month’<br />** All internet users = Regular + Occasional internet users who have ‘used the internet in last one year’ <br />
Lapsers predominantly Cybercafe users <br /><ul><li>Exclusive cybercafé user base shrink to become just 6% of all internet users
Lapsers from cyber cafe account for 85% of all internet lapsers in last one year
Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)
On preferred access point basis, home tops at 37% </li></li></ul><li>Affordability & language holding it back… <br /><ul><li>1 out of 3 computer user still not using internet
Most new broadband connections are ‘replacement’ connections
Still only 4 mn internet users access it through mobile phones
Only 13% of existing internet users prefer to read in English
More importantly only 20 mn Indians (<2% of all) prefer to read in English</li></li></ul><li>Catching the ‘classes’ across the country…<br /><ul><li>4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years)
3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)
Their average monthly family income is 3.2 times the national average
3 out of 4 of them come from the non-metro towns and nearby villages</li></li></ul><li>Ownership of other products<br />
What they do when online…<br /><ul><li>On an average net users undertakes 13 activities online (2 less than last year)
Main gainers are dating/friendship, check cricket content, PC to PC net telephony and downloading mobile content. Main losers are download music, check business & financial news, check sports other than cricket, check cinema content and professional networking
42% use a local Indian language website (+8% over last year)</li></ul>* Emailing not included as all panel members are email users by default <br />
Most net users ‘window shop’ online<br /><ul><li>91% of all regular online Indians ‘shop’ online (search or buy)
20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
74% of travel buyers have bought train tickets, 34% air tickets
Credit card is the most popular mode of online payment at 50%
Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online</li></li></ul><li>Google continues to be the most used website of all!<br />