The Indian Internet User

The Indian Internet User
Findings from a study by JuxtConsult

Pond gets smaller, but livelier…
‘All’ internet users down at 47 million (39 million urban, 8 million rural)
Drop of 6% from last year (lapse of around 3 mn occasional users)
Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
+3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)
* Regular internet users = internet users who use the internet ‘at least once a month’
** All internet users = Regular + Occasional internet users who have ‘used the internet in last one year’

Lapsers predominantly Cybercafe users
Exclusive cybercafé user base shrink to become just 6% of all internet users
Lapsers from cyber cafe account for 85% of all internet lapsers in last one year
Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)
Average place of access per user is 1.9
On preferred access point basis, home tops at 37%

Affordability & language holding it back…
1 out of 3 computer user still not using internet
Most new broadband connections are ‘replacement’ connections
Still only 4 mn internet users access it through mobile phones
Only 13% of existing internet users prefer to read in English
More importantly only 20 mn Indians (<2% of all) prefer to read in English

Catching the ‘classes’ across the country…
4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years)
3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)
Half of all Internet users are employed
Their average monthly family income is 3.2 times the national average
3 out of 4 of them come from the non-metro towns and nearby villages

Ownership of other products

What they do when online…
On an average net users undertakes 13 activities online (2 less than last year)
Main gainers are dating/friendship, check cricket content, PC to PC net telephony and downloading mobile content. Main losers are download music, check business & financial news, check sports other than cricket, check cinema content and professional networking
42% use a local Indian language website (+8% over last year)
* Emailing not included as all panel members are email users by default

Most net users ‘window shop’ online
91% of all regular online Indians ‘shop’ online (search or buy)
20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
74% of travel buyers have bought train tickets, 34% air tickets
Credit card is the most popular mode of online payment at 50%
Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online

Google continues to be the most used website of all!

The Indian Internet User

by Manas Ganguly

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