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Tablets

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Transcript

  • 1. Tablets: Beyond iPad
  • 2. The Context
    It might seem like Apple's iPad is leading the tablet space, but it's not true.
    With Google, Samsung and others now competing for space, it's far from decided.
  • 3. Apple's iPad isn't dominant—yet
    Apple's iPad: Performing extremely well in stores.
    Apple has sold more than 3 million iPads since the device launched earlier this year.
    That doesn't mean that the iPadis dominating the market.
    iPadis the first success in the tablet space.
    Going forward, another, more-capable device could supplant it.
  • 4. The Android Juggernaut
    Android OS slow reaction to tablets.
    Late Start
    Performed poorly compared with Apple's device.
    A slew of Android-based products are coming.
    Android 3.0 (Honeycomb) will be the strongest contender to Apple iOS and is coming early next year
    When that happens, expect a major battle between the firms.
  • 5. Others are gearing up
    Samsung has fired the leading Salvo with Galaxy Tablet
    Motorola, Blackberry and many more to follow
    The Indian Tablet @ $35 is expected to be a game changer in terms of massification
  • 6. Markets still in Infancy
    Apple iPad has heralded dawn of Tablets
    Taken Pole position in terms of standards and design
    Market as it's known today will be jolted by new ideas and changing consumer desire.
    Innovation and Game changers will be part of the game
  • 7. iPad: Outstanding, not Ideal
    iPad: Set the standard.
    However, far from ideal
    Can’t Multitask
    iPad will need to offer a better value proposition if it is to dominate the tablet space
  • 8. Far from Mainstream
    Growth and Interest observed in Tablets has been exponential
    The Tablet trend is individual consumer specific
    Enterprise adoption of tablets will drive volumes
    Enterprise adoption will be key to mainstream and volumes
  • 9. Enterprise: Undecided yet
    Enterprise is an interesting space.
    Big Revenue Opportunity, Most Inertia prone
    Too early to predict the tablet's future in enterprise.
  • 10. CISCO: A wild card (I)
    Keys to Tablets’ acceptance in Enterprise
    Cisco Cius: Android Based Tablet
    Cater to Enterprise consumers
    Cius’s success could be instrumental in enterprises’s adoption of the Tablet
  • 11. Chrome: A wild card (II)
    Chrome
    Web-based OS option
    Web-based OS untested in customer domains
    If successful, it could turn the world of Tablets upside down
    Make all current devices obsolete
  • 12. Smartphones: Wild Card (III)
    While Tablets and Smartphones are two different Markets
    It might not be true after-all
    Both deliver mobility, increase productivity and are based on same OSs
    One could the others killer
    Limited budgets may drive Smartphone adoption
    Limiting chances of a Tablet
    Both in Consumer and Enterprise space