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Innova&on	
  in	
  a	
  Flat	
  World:	
  
Lessons	
  from	
  India	
  

Tathagat	
  Varma,	
  
VP,	
  Strategic	
  Proces...
India Yesterday vs. India Today	

#54	
  Governance	
  

#1	
  Milk	
  Producer,	
  Two-­‐
wheeler,	
  IT	
  Outsourcing	
...
…and India Tomorrow?
India’s Innovation Spectrum	


IT	
  
Outsourcing-­‐
led	
  
Innova&on	
  

Glocaliza&on	
  

“Jugaad”	
  
Innova&on	
  

...
IT Outsourcing-led Innovation	


Intui<ve	
  Customer	
  Experiences.	
  
2.5	
  Billion	
  <mes	
  a	
  year.	
  	
  
[24...
Glocalization	

Globaliza<on	
  +	
  localiza&on	
  
Well-­‐established	
  examples	
  in	
  India	
  
Explainable,	
  eve...
“Jugaad”	

Grassroots	
  approach	
  
to	
  solve	
  daily-­‐life	
  
problems	
  
Simple,	
  Quick,	
  
Frugal,	
  Workar...
A Billion Examples of Jugaad…but only a few
become big!
Missed-call – a “Zero Billion $” Idea?	

96%	
  of	
  India’s	
  900m	
  user	
  give	
  missed-­‐call	
  –	
  India’s	
  ...
For “India-scale” Problems…	

1.2Billion+	
  People	
  
Largest	
  democracy	
  
30%	
  <$1.25/day	
  and	
  97%	
  <$5/da...
… “India-scale” Innovations	

Polio	
  Eradica<on	
  
Jaipur	
  Foot	
  
Sanitary	
  Napkin	
  King!	
  
Educa<on	
  for	
...
India vs. Polio	

Till	
  2009:	
  India	
  
accounted	
  for	
  50%	
  
cases	
  
13	
  Jan	
  2011:	
  last	
  
recorded...
World’s Largest Organization
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
Innovation in a Flat World - Lessons from India
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Innovation in a Flat World - Lessons from India

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My presentation at the 15th Management Circle Innovation Conference, Munich, Germany, Nov 5-6. Unfortunately, I was not able to travel and present this talk in person, but presented the key topics from it in a Skype chat with Prof. Oliver Gassmann, University of St. Gallen, and Chair for this conference

Published in: Travel, Business
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  • PLZ.forget whichcountry what doesnt want we must stick to remote health care otherwise crowding will lead to unattended killing of aspirants of health care
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  • @PrabhakerPanditiPMPS Thanks Prabhaker. I agree with you - the whole thing about Reverse Innovation is still a bit too new (and on Open Innovation in India is even more of an idea at this point). End of the day, it is the mankind and the biosphere that should benefit and not a few nations that deny other developing nations the right to improve themselves...
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  • @Tathagat:
    Very informative. The examples of reverse innovation are interesting and it remains to be seen how they fare in the global market place. This is exactly the promise of the 'flat world' phenomena - use ideas from across the planet to make this a better world...for all of mankind.
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Transcript of "Innovation in a Flat World - Lessons from India"

  1. 1. Innova&on  in  a  Flat  World:   Lessons  from  India   Tathagat  Varma,   VP,  Strategic  Process  Innova2ons,   Innova2on  Labs,  [24]7  Customer,  Inc  
  2. 2. India Yesterday vs. India Today #54  Governance   #1  Milk  Producer,  Two-­‐ wheeler,  IT  Outsourcing   Country,  Bollywood,  Gold   consumer,     #94  Corrup<on  Percep<on   Index   #97  Educa<on   #100  Personal  Freedom   #104  Entrepreneurship  &   Opportunity   #106:  Prosperity  Index   #109  Health   #120  Safety  &  Security   #134  Ease  of  Doing  Business   OR   AND   #2  Wheat,  Rice,  Mobile   Users,  Labor  force,   Roadways,  Cement,  CoYon,   Potato,  Sugarcane,  Tea,   Students  studying  abroad     #3  Internet  Users,  Coal,  GDP   (PPP);  #4  Railways,  Steel;  #5   Heavy  Truck,  Wind  power;  #6   Car  maker,  Electricity   Producer  
  3. 3. …and India Tomorrow?
  4. 4. India’s Innovation Spectrum IT   Outsourcing-­‐ led   Innova&on   Glocaliza&on   “Jugaad”   Innova&on   “India-­‐scale”   Innova&on   Reverse   Innova&on   New  to  the   World  
  5. 5. IT Outsourcing-led Innovation Intui<ve  Customer  Experiences.   2.5  Billion  <mes  a  year.     [24]7  Customer,  Inc.  
  6. 6. Glocalization Globaliza<on  +  localiza&on   Well-­‐established  examples  in  India   Explainable,  even  if  not  always  repeatable  
  7. 7. “Jugaad” Grassroots  approach   to  solve  daily-­‐life   problems   Simple,  Quick,   Frugal,  Workaround   Might  not  be   elegant,  sustainable   or  scalable!   hYp://jugaadinnova<on.com/infographics/    
  8. 8. A Billion Examples of Jugaad…but only a few become big!
  9. 9. Missed-call – a “Zero Billion $” Idea? 96%  of  India’s  900m  user  give  missed-­‐call  –  India’s  zero-­‐cost   Morse-­‐code  for  rou<ne  ‘updates’  like  ‘arrived  safely’,  or  ‘call  me   back’,  etc.     Industry  es<mates  loss  of  revenue  between  20%  to  30%  due  to   missed  calls   However,  it  is  a   $100m+   business  
  10. 10. For “India-scale” Problems… 1.2Billion+  People   Largest  democracy   30%  <$1.25/day  and  97%  <$5/day   70%  live  in  rural  areas   31%  use  improved  sanita<on  (2008)   0.6  Doctors  per  1000  (#124)   Largest  popula<on  of  blind   …and  many,  many  more!  
  11. 11. … “India-scale” Innovations Polio  Eradica<on   Jaipur  Foot   Sanitary  Napkin  King!   Educa<on  for  underprivileged   Mid-­‐day  Meal  Scheme   Aravind  Eye  Care  System   UID  “Aadhar”  Card  Project   Maha  Kumbh  Mela   …and  many,  many  more!  
  12. 12. India vs. Polio Till  2009:  India   accounted  for  50%   cases   13  Jan  2011:  last   recorded  case   hYp://www.cdc.gov/polio/progress/     hYp://www.unicef.org/india/Polio_Booklet-­‐final_(22-­‐02-­‐2012)V3.pdf    
  13. 13. World’s Largest Organization
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