Dude, where are my Customers???


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My keynote at Philips global event "Agile 4 Ever" at Philips Innovation Campus, Bangalore, Oct 3

Published in: Business, Technology
  • Great! Makes me feel like such an amateur.
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  • @Raj - thanks. There are multiple ways to do this. One idea is the use the concept of hackathons or 24/48 hour events where people come up with working prototype of ideas. Yahoo! does such events routinely and an Australian company Atlassian calls them 'FedEx Days' (because FedEx ships something 'overnight' and that's what they want people to do in a matter one 'overnight'). Another way might be run an idea exchance using tools such as ideascale.com and let people submit their ideas all the time and keep voting them and asking questions to improve them. Whenever there is a good idea (which could be measured by the number of responses or popularity, etc.), then that could be taken up for prototyping or concept proving. Another approach might be to encourage 'skunk works' inside the organization by giving them an environment away from the world of process compliance, a runway away from accounting controls and an area away from public glare so that they can spend time and effort to get some idea built quickly. Yet another radical though much less used method is what Proctor and Gamble calls as C&D (http://www.pgconnectdevelop.com/). Yes another way is to align entire group or company's energies to a specific issue in a so-called 'kaizen blitz'.

    I think depending on the culture and the type of business, each company can find one of these methods that work for them. The good news is that there are several methods to choose from :)
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  • Good presentation. I would like to know more on How to process and implement New ideas (coming from bottom up) in a very short time , in a large NPD setup.
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Dude, where are my Customers???

  1. Dude, where are my Customers??? Tathagat Varma VP, Strategic Process Innovations, [24]7 Innovation Labs Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487
  2. Why Innovation matters? “Our species exists thanks to four billion years of genetic innovation. Since time immemorial, life has been experimenting with new genetic combinations, through sexual recombination and random mutations. …Thank God for screw-ups, for if life had adhered strictly to six sigma rules, we’d all still be slime.” – Gary Hamel
  3. http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png “Build and they will come” is not a strategy, it’s a prayer. – Steve Blank
  4. Isn’t execution enough? Necessary, but not sufficient…
  5. Google’s Hall of Shame 4.85yrs to pull out??? http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard
  6. Internet Hall of Shame… http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html
  7. …and in ROTW
  8. who succeed, drastically change their plans along the way! rd
  9. Guess them?
  10. http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people
  11. New Product Development: Old vs New Old NPD Technology-driven Forecast based Production Large R&D $$$s Closed Innovation Long gestation period Slow upgrade cycle Top 3 / Land grab New NPD User needs-driven Feedback based Design Small Startup $s (and ¢) Open Innovation Short experimentations Fast upgrade cycle Long tail
  12. Innovation = Ideate + Productize + Commercialize + Search Business Model
  13. Problem with traditional product development model From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank “In large companies, the mistakes just have additional zeroes in them” – Steve Blank
  14. “A startup is not a smaller version of a large company” – Steve Blank
  15. http://newentrepreneurship.nl/business-model-canvas/
  16. http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg
  18. http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg
  19. Build- Measur e-Learn Loop
  20. So, what is your product? From: Running Lean – Ash Maurya
  21. http://www.expertprogrammanagement.com/2010/08/the-scrum-process/
  22. Recap