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Dude, where are
my Customers???
Tathagat Varma
VP, Strategic Process Innovations,
[24]7 Innovation Labs
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487
Why Innovation matters?
“Our species exists thanks to four billion
years of genetic innovation. Since time
immemorial, life has been experimenting
with new genetic combinations, through
sexual recombination and random
mutations.
…Thank God for screw-ups, for if life had
adhered strictly to six sigma rules, we’d all
still be slime.”
– Gary Hamel
http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
“Build and they will come” is not a strategy, it’s a
prayer.
– Steve Blank
Isn’t execution
enough?
Necessary, but not
sufficient…
Google’s Hall of Shame
4.85yrs to pull out???
http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard
Internet Hall of Shame…
http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html
…and in ROTW
who succeed, drastically change
their plans along the way!
rd
Guess them?
http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people
New Product Development:
Old vs New
Old NPD
Technology-driven
Forecast based Production
Large R&D $$$s
Closed Innovation
Long gestation period
Slow upgrade cycle
Top 3 / Land grab
New NPD
User needs-driven
Feedback based Design
Small Startup $s (and ¢)
Open Innovation
Short experimentations
Fast upgrade cycle
Long tail
Innovation =
Ideate
+
Productize
+ Commercialize
+ Search
Business Model
Problem with traditional product
development model
From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have
additional zeroes in them”
– Steve Blank
“A startup is not a smaller version
of a large company” – Steve Blank
http://newentrepreneurship.nl/business-model-canvas/
http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg
“GET OUT OF THE BUILDING”
http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg
Dude, where are my Customers???
Build-
Measur
e-Learn
Loop
So, what is your product?
From: Running Lean – Ash Maurya
http://www.expertprogrammanagement.com/2010/08/the-scrum-process/
Dude, where are my Customers???
Dude, where are my Customers???
Recap

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Dude, where are my Customers???