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Design Thinking
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Design Thinking
Design Thinking
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Design Thinking
Design Thinking
Design Thinking
Design Thinking
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Design Thinking
Design Thinking
“stories”
per story!	
  14  	
  
Design Thinking
IDEO’s	
  Shopping	
  Cart	
  Redesign	
  
Design Thinking
Fight	
  childhood	
  obesity	
  
h;p://youtu.be/Ee4CKIPkIik	
  	
  
Design Thinking
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Design Thinking
Design Thinking
Design Thinking
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Design Thinking
Recap	
  
v Design	
  Thinking	
  offers	
  an	
  interesLng	
  approach	
  to	
  
solving	
  people’s	
  problems	
  
v It	
  is	
  as	
  much	
  a	
  mindset	
  as	
  a	
  process,	
  though	
  not	
  a	
  
‘process’	
  in	
  tradiLonal	
  sense	
  
v It	
  integrates	
  elements	
  from	
  people	
  (desirability),	
  
technology	
  (feasibility)	
  and	
  business	
  (viability)	
  
aspects	
  
v This	
  is	
  specially	
  relevant	
  as	
  we	
  create	
  more	
  and	
  
more	
  products	
  and	
  services	
  for	
  real	
  humans!	
  

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Design Thinking

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  • 21. IDEO’s  Shopping  Cart  Redesign  
  • 23. Fight  childhood  obesity   h;p://youtu.be/Ee4CKIPkIik    
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  • 45. Recap   v Design  Thinking  offers  an  interesLng  approach  to   solving  people’s  problems   v It  is  as  much  a  mindset  as  a  process,  though  not  a   ‘process’  in  tradiLonal  sense   v It  integrates  elements  from  people  (desirability),   technology  (feasibility)  and  business  (viability)   aspects   v This  is  specially  relevant  as  we  create  more  and   more  products  and  services  for  real  humans!