Holding slide - to be on screen while delegates walk in and out of venue
Fish where the fish are
Main Title slide for Presenter – Editable
Management Today at the SA Business Schools Expo
on social mediaManagement Today Magazine South Africa Gaylin Jee – Emerald Alan Da Sousa Caires – Management Today Magazine Business Schools Expo Tuesday 7 August www.Management-Today.co.za Management Today is the monthly magazine for all managers in business who require knowledge and opinions on the latest developments in management and business strategy.
The day has come.Retail giant Amazon now sells more Kindle ebooks than ‘real’ printed books in the United Kingdom. This session: - social opportunity from personal and business perspective- journey Management Today Magazine has begun in terms of going ‘social’
Changes in the global economy• shift of economic activity from developed to developing countries• increasing awareness of potential in growing and untapped markets• increasingly global labour markets McKinsey Survey 1418 Exec’s around the world, Mar 2010
New normalMcKinsey calls the ‘new normal’: a global world with fewer geographical boundaries less predictable economic context fierce competition for market, resources, skills and talent rapid technological advancement and innovation with free flow of information Our global connected economy is changing the drivers of individual and collective success 5
Explore changing work context• Individuals, organisations and societies are experiencing more interconnections and interdependencies• We have more access to information than we have ever had - supply chains more transparent. We live in the ‘age of the customer’.• How to survive and thrive? Sustainable competitive advantage: Deeper and more meaningful engagement with knowledge empowered stakeholders/customers ‘purple cow’ ideas (Seth Godin) Excellence – service, product
How are organisations changing?Organisations performing well over time are masteringthe ability to navigate the ‘new normal’. They make sense of complexity and act on the insight they generate They acknowledge that technological development will continue to push business and social change.Social business is becoming a core part of who they are and how they engage. Leveraging people and new technologies for value. 7
Where people add value Can be automated – machine working in routines and within ‘process’ curious sensing discovering connecting collaboratingWhat is human – noteasily automated? purple cowUnique?
Organisation structures• Flexible: to cope with ‘tighter belts’ and changeable business demands• Value can be coalesced from disparate participants• Clarity around role requirements, space for autonomy and scope for development to nurture psychological contract, attract and retain engaged and high performing individuals and teams• Connected: so that the people who work in them are connected with each other, the people they serve, the context they operate in, the economy, the unpredictable
‘Gone are the work practices that remain the same for longperiods, and going are the formal learning activities to supportthem, involving hours, if not days, away from the workplace.Change is now happening over months not years and accordingto management guru Professor Gary Hamel of London BusinessSchool, businesses must seek to be nimble, quickly learning andinnovating to ensure they are competitive. This means staffconnectivity to current and relevant information is becoming allthe more important.’Dr Naomi Norman, EPIC
Conversations between people are nothing new. In fact, they help define what it means to be human.It’s no surprise then that we’re spending less of our time consuming broadcast media and more of it having conversations in communities within social media.People are talking about brands at all hours of every day,in countless forms of social media. We increasingly seek out opinions online about products and services before making purchase decisions. www.wearesocial.com
Social mediao Allows connection in the age of the customer: engagemento Profiles: ‘offer’ + brand purchasing decisions are often made based on the opinion/word of mouth that a potential customer has of the owner/employeesShow yourself as credible, tapped in, trustworthy and helpful on social networks, it will reflect very positively on your business.
Why social media? BYOD ‘What we are seeing now is that workers who have used social media in their personal lives now recognise how valuable it can be in their professional lives, as well as within their organisations for working and learning.‘They realise they now have the tools to more quickly and more easily solve their own learning and performance problems ... the solution is just one-click away in their browser.’ http://c4lpt.co.uk/library/janes-articles-and-presentations/the-social-learning-revolutionThe time is right for weaving technologies that support quick, informal,anytime/ anywhere learning into the learning landscape – people and organisations are adapting
Social media objectiveso a contact strategy which nurtures customer / client relationships ‘fish where the fish are’o the creation of an on-going conversation with stakeholders to generate insight that shapes and enhances the sustainability of the businesso synergistic alliances and partnerships to fuel growtho innovation around improving business processes, performance and success.
Leveragingo for knowledge sharingo for collaborative working and innovationo for productivity and performance improvemento for continuous personal and professional learning/developmento for professional networking
Phenomenal social media growthAlong any axis you measure us, we’re growingfaster than we’ve ever grown before.Twitter users are sending one billion tweetsevery five days and the service now has morethan 200 million registered users. Twitter chief executive Dick Costolo Fortune Brainstorm Tech conference, July 2011
Social media for customer engagement for continuous personal and professional learning/development for professional networking for knowledge sharing for collaborative working for productivity and performance improvement• Select what is relevant for you• Start innovating around working and learning more smartly: social media can help us to find the latest trends, to connect and share latest thinking and tap into that sharing of thinking, to learn.• Feed with great content, and think about the guiding principles 19 http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
Social media business card What does a Google search return about you? What is your online foot print? Your brand? Credible, helpful, informed, involved? Are you on LinkedIn? Are you on Twitter? What does your Facebook account say about you? 22
Social media business card• It allows CONNECTION, SHARING, LEARNING, CREATING, COLLABORATING• Business – Profiling products and service offers, brand – We are in the age of the customer: connection is key, learning is key• Personally – Age of customer as applied to you: the world of work is changing23
Social media business card Boards for different business topics Boards for issues of the magazine How about a boards for your personal profile and career? How about a SlideShare presentation? 24
The cure for the common resume Modern technology makes it possible to design a dynamic, interactive, and visual resume that is significantly more effective at representing the whole person than a common resume alone. Dont send a resume. Share your story. Communicate in a visually compelling manner. Instantly create a profile using LinkedIn. Quantify your professional achievements. Examine your traffic with detailed analytics.http://re.vu/
We have powerful new tools at ourdisposalAt Management Today Magazine we’re asking...• What tools are available to us?• How can we use them?• Who can we learn from?
Our journey to date We produce a digital edition of the magazine We produce the magazine for iPad. This has been our fastest growing subscription base over the past 6 months. We have just launched a magazine for Android. In Google Play store. 29
• Run an informed, topical and up to the minute commentary on a range of business topics.• Profile events and signpost content in the magazine.• Connect with those similar interests / focus.• Circa 740 loyal followers, doubled in the past 6 months.• Keep our finger on the pulse, we follow others who share insightful commentary with us.• www.Twitter.com/ManagmentToday 30
• Connect with people we meet• Profile who we are – let people find us• Keep track of who is who and where they work through network updates.• LinkedIn Discussion Group on topical business issues.• Belong to other groups where we comment raise profile• Listen to what is being said, who is saying it• Recruitmentwww.linkedin.com/company/management-today-magazine-sa 31
We’ve launched a survey on the look, feel andcontent of our magazine using the basic, free option. It is use friendly & easy to share to other social platforms. Good tool for small samples. We use this platform to open up the face of the brand and to increase our exposure. Our latest presentation is on our social journey.The newest kid on the block – andwe’re experimenting with this one! Are you using it? How? 32
Learning process Social media is a Journey and a Change Process Must be aligned to larger business goals – not an end in itself Metrics: Numbers not everything: who are you engaging and with what purpose? Feed with great content, and think about the guiding principles –open up a face for your brand How can we leverage social media? Innovate around working and learning more smartly: find the latest trends, to connect and share latest thinking and tap into that sharing of thinking, learn. 33
Social media - a journeySocial media is a journey for us.Our goals are to connect, listen, learn, co-create, share.Want to join us?LinkedIn www.linkedin.com/company/management-today-magazine-saDiscussion Forum http://linkd.in/Jzo8DCTwitter www.Twitter.com/ManagmentTodayPinterest http://pinterest.com/mtmagsa/ http://management-today.org/ 34
Going ‘social’: what does this mean for business and for individuals? Gaylin Jee http://za.linkedin.com/in/gaylinjee Session 4 Boardroom 6 14h15 – 15h00