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Through a shopper's eyes: Adopting a customer-centric approach to category management is an Economist Intelligence Unit report, sponsored by SAP. The findings and views expressed in the report do not necessarily reflect the views of the sponsor. The Economist Intelligence Unit's editorial team conducted the interviews and wrote the report. Rob O'Regan was the author of the report and Gilda Stahl was the editor. Mike Kenny was responsible for layout and design. Our thanks are due to all of the interviewees for their time and insight.