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The return of the branch? is a BT report, written in co-operation with the Economist Intelligence Unit. The research, which explores the future of the retail bank branch, is based on the following research activities:
A European survey of 190 banking executives was conducted by the Economist Intelligence Unit in June 2006. Thirty-three percent of all respondents are C-level executives, from a range of functional roles. A range of company sizes are represented: 40% have global assets or revenue in excess of US$200bn, while 34% have revenue under US$50bn. All respondents are based in Europe.
To supplement the survey results, the Economist Intelligence Unit conducted in-depth interviews with eight senior banking executives and industry experts.
Our sincere thanks go to the survey participants for sharing their insights on this topic.