The Games: Opportunities for Business event slides

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The Games: Opportunities for Business was a free global webinar that took place on July 11th 2012. Spanning three timezones, panellists in the past, current and future Olympic host cities shared their perspectives and discussed how the impact and legacy of the games can vary with culture and geography.

These slides contain information about the speakers, interesting statistics and results from research conducted by the Economist Intelligence Unit.

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The Games: Opportunities for Business event slides

  1. 1. WELCOME TO THE GAMES:OPPORTUNITIES FOR BUSINESS LONDON | RIO DE JANEIRO | BEIJING
  2. 2. HIDDEN OPPORTUNITIESFOR BUSINESS IN…THE ECONOMICIMPACT OFTHE GAMES
  3. 3. THE PANELABOUT THE CHAIR ROBIN BEW Editorial Director and Chief Economist Economist Intelligence Unit Robin Bew is responsible for all editorial operations across the company worldwide, driving the intellectual debate within the business. Robin also retains his long-standing role as Chief Economist, and in this capacity is responsible for the formulation of the Economist Intelligence Unit’s overarching view on the outlook for the global economy.
  4. 4. THE PANEL THE LONDON SPEAKERSSIR JOHN ARMITT BOB NEILL PHIL SMITH Chairman Parliamentary Under Chief Executive Officer, Olympic Delivery Secretary of State, CISCO UK and Ireland; Authority Communities and Chairman, UK Technology Local Government Strategy Board (TSB)
  5. 5. THE PANEL THE RIO DE JANEIRO SPEAKERS EDUARDO PAES ROB SPEYER Mayor President and Rio de Janeiro Co-Chief Executive Officer Tishman Speyer CARLOS NUZMAN STEFAN SZYMANSKI President Professor of Sports Rio de Janeiro Organising ManagementCommittee for the Olympic Games University of Michigan
  6. 6. THE PANEL THE BEIJING SPEAKERS MA GUOLI MARIO DAVID WU Former Chief Operating Officer, VAN DER Beijing Office Lead Partner Beijing Olympic Broadcasting MEULEN PricewaterhouseCoopers Chief Executive Officer and Creative Director (PwC)Managing Director, Infront China frog
  7. 7. THE STATISTICS: COST: LONDON DELIVERY JOBS: the final cost of London 2012 more than 40,000 jobs 2012 is expected to be were created during the around £11bn construction phaseSource: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW
  8. 8. THE STATISTICS: COST: LONDON DELIVERY JOBS: the final cost of London 2012 more than 40,000 jobs 2012 is expected to be were created during the around £11bn construction phase TEMPORARY GDP BOOST: JOBS LEGACY: the Bank of England the Olympic halo effect is expects the Games to boost expected to support an average third quarter GDP by 0.2% of 17,900 jobs per year across the UK between 2013 and 2015Source: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW
  9. 9. EIU SURVEY: What percentage of host country business people believe companies in their country did/will benefit from the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  10. 10. EIU SURVEY: What percentage of host country business people believe their OWN business did/will benefit from the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  11. 11. HIDDEN OPPORTUNITIES FOR BUSINESS IN… THE SOCIAL IMPACT OF THE GAMES
  12. 12. EIU SURVEY: What do host country business people list as the top three benefits of the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  13. 13. EIU SURVEY: What do host country business people list as the top three benefits of the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  14. 14. EIU SURVEY: What do host country business people list as the top three benefits of the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  15. 15. EIU SURVEY: What do host country business people list as the top three risks posed to business by the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  16. 16. EIU SURVEY: What do host country business people list as the top three risks posed to business by the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  17. 17. EIU SURVEY: What do host country business people list as the top three risks posed to business by the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  18. 18. HIDDEN OPPORTUNITIESFOR BUSINESS IN…THE IMPACT OFTHE GAMES ONCONSUMERS
  19. 19. EIU SURVEY: Tangible or intangible benefits? 64% of business leaders agree that the benefits of the Games for the host city are / will be more INTANGIBLE (eg, morale, social cohesion) than TANGIBLE (eg, economic growth, new infrastructure) Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  20. 20. EIU SURVEY: Will the Games catapult the host city into the "Premier League" of global cities?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  21. 21. EIU SURVEY: Will the Games catapult the host city into the "Premier League" of global cities?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  22. 22. EIU SURVEY: Will the Games catapult the host city into the "Premier League" of global cities?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  23. 23. CONCLUSION:LESSONS FORBUSINESSESANDPOLICY-MAKERS
  24. 24. EIU SURVEY:How effective is/wasco-operation betweenthe civic authorities andcompanies to increasebusiness benefits fromthe Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  25. 25. EIU SURVEY:How effective is/wasco-operation betweencivic authorities andcompanies to increasebusiness benefitsfrom the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  26. 26. EIU SURVEY:How effective is/wasco-operation betweencivic authorities andcompanies to increasebusiness benefitsfrom the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  27. 27. THE STATISTICS: FUNDINGSources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008;Public sector number is estimate based on London 2012 figures
  28. 28. THE STATISTICS: FUNDINGSources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008;Public sector number is estimate based on London 2012 figures
  29. 29. THE STATISTICS: FUNDINGSources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008;Public sector number is estimate based on London 2012 figures
  30. 30. EIU SURVEY: Have developed/will develop specific strategies to capitalise on revenue and/or marketing opportunitiespresented by the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  31. 31. EIU SURVEY: Have developed/will develop specific strategies to capitalise on revenue and/or marketing opportunitiespresented by the Olympics Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  32. 32. EIU SURVEY: Have not developed/are unlikely to develop any Have developed/will specific plans relating develop specific to the Olympics strategies to capitalise on revenue and/or marketing opportunitiespresented by the Olympics Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012
  33. 33. THE STATISTICS: LEGACY To date, Barcelona 92 has had the largest independently confirmed legacy effect, creating more than 7,000 jobs for the city.Source: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008
  34. 34. Want to know more?The Economist Intelligence Units special reporton The Business of the Games will be available atwww.thegamesforbusiness.com in September.

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