The Games: Opportunities for Business event slides

WELCOME TO THE GAMES:OPPORTUNITIES FOR BUSINESS LONDON | RIO DE JANEIRO | BEIJING

HIDDEN OPPORTUNITIESFOR BUSINESS IN…THE ECONOMICIMPACT OFTHE GAMES

THE PANELABOUT THE CHAIR ROBIN BEW Editorial Director and Chief Economist Economist Intelligence Unit Robin Bew is responsible for all editorial operations across the company worldwide, driving the intellectual debate within the business. Robin also retains his long-standing role as Chief Economist, and in this capacity is responsible for the formulation of the Economist Intelligence Unit’s overarching view on the outlook for the global economy.

THE PANEL THE LONDON SPEAKERSSIR JOHN ARMITT BOB NEILL PHIL SMITH Chairman Parliamentary Under Chief Executive Officer, Olympic Delivery Secretary of State, CISCO UK and Ireland; Authority Communities and Chairman, UK Technology Local Government Strategy Board (TSB)

THE PANEL THE RIO DE JANEIRO SPEAKERS EDUARDO PAES ROB SPEYER Mayor President and Rio de Janeiro Co-Chief Executive Officer Tishman Speyer CARLOS NUZMAN STEFAN SZYMANSKI President Professor of Sports Rio de Janeiro Organising ManagementCommittee for the Olympic Games University of Michigan

THE PANEL THE BEIJING SPEAKERS MA GUOLI MARIO DAVID WU Former Chief Operating Officer, VAN DER Beijing Office Lead Partner Beijing Olympic Broadcasting MEULEN PricewaterhouseCoopers Chief Executive Officer and Creative Director (PwC)Managing Director, Infront China frog

THE STATISTICS: COST: LONDON DELIVERY JOBS: the final cost of London 2012 more than 40,000 jobs 2012 is expected to be were created during the around £11bn construction phaseSource: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW

THE STATISTICS: COST: LONDON DELIVERY JOBS: the final cost of London 2012 more than 40,000 jobs 2012 is expected to be were created during the around £11bn construction phase TEMPORARY GDP BOOST: JOBS LEGACY: the Bank of England the Olympic halo effect is expects the Games to boost expected to support an average third quarter GDP by 0.2% of 17,900 jobs per year across the UK between 2013 and 2015Source: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW

EIU SURVEY: What percentage of host country business people believe companies in their country did/will benefit from the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: What percentage of host country business people believe their OWN business did/will benefit from the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

HIDDEN OPPORTUNITIES FOR BUSINESS IN… THE SOCIAL IMPACT OF THE GAMES

EIU SURVEY: What do host country business people list as the top three benefits of the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: What do host country business people list as the top three risks posed to business by the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

HIDDEN OPPORTUNITIESFOR BUSINESS IN…THE IMPACT OFTHE GAMES ONCONSUMERS

EIU SURVEY: Tangible or intangible benefits? 64% of business leaders agree that the benefits of the Games for the host city are / will be more INTANGIBLE (eg, morale, social cohesion) than TANGIBLE (eg, economic growth, new infrastructure) Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: Will the Games catapult the host city into the "Premier League" of global cities?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

CONCLUSION:LESSONS FORBUSINESSESANDPOLICY-MAKERS

EIU SURVEY:How effective is/wasco-operation betweenthe civic authorities andcompanies to increasebusiness benefits fromthe Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:How effective is/wasco-operation betweencivic authorities andcompanies to increasebusiness benefitsfrom the Games?Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

THE STATISTICS: FUNDINGSources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008;Public sector number is estimate based on London 2012 figures

EIU SURVEY: Have developed/will develop specific strategies to capitalise on revenue and/or marketing opportunitiespresented by the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: Have developed/will develop specific strategies to capitalise on revenue and/or marketing opportunitiespresented by the Olympics Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: Have not developed/are unlikely to develop any Have developed/will specific plans relating develop specific to the Olympics strategies to capitalise on revenue and/or marketing opportunitiespresented by the Olympics Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the OlympicsSource: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

THE STATISTICS: LEGACY To date, Barcelona 92 has had the largest independently confirmed legacy effect, creating more than 7,000 jobs for the city.Source: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008

Want to know more?The Economist Intelligence Units special reporton The Business of the Games will be available atwww.thegamesforbusiness.com in September.

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The Games: Opportunities for Business event slides

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