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Future tense: The global CMO is an Economist Intelligence Unit report, sponsored by Google.
In February 2008 the Economist Intelligence Unit conducted an online survey to explore the needs of the global chief marketing officer (CMO). A total of 263 executives from around the world participated in the survey. Of the respondents to the survey, 30% held C-suite titles. The sample was also cosmopolitan: 35% were based in Western Europe, 29% in Asia-Pacific and 20% in North America, with the remainder coming from Eastern Europe, Middle East and Africa, and Latin America. Respondents hailed from nearly 20 industries and all had annual revenue of US$500m or more.
The author of the report was Rob Garretson and the editor was Gilda Stahl. Our sincere thanks go to the executives who participated in the survey and interviews for sharing their time and insights.