Design in the DNA: How a design ethos can drive business growth is a UK Trade & Investment (UKTI) report commissioned from the Economist Intelligence Unit. The report seeks to examine how design thinking might shape corporate strategy and drive business growth over the coming decade. In particular, it focuses on the following sectors: professional services, energy/natural resources, creative industries (including technology, media and entertainment), infrastructure/construction, manufacturing, healthcare and pharmaceuticals.
To quantify this, the Economist Intelligence Unit conducted a survey of 633 executives in Brazil, China, France, Germany, Italy, North America, Mexico and the UK. All company sizes were represented: 51% of firms polled had annual revenue ofless than US$500m, while 32% had revenue of at least US$1bn. All respondents held management positions, with 59% representing the C-suite or board. All graphs and tables in this report are sourced from this global survey and other Economist Intelligence Unit data. To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging desk research and in-depth interviews with a range of organisations.