CEO Briefing 2009: For corporate pioneers is a Norton Rose report, written in cooperation with the Economist Intelligence Unit.
The Economist Intelligence Unit surveyed over 900 senior executives across a range of industries and markets worldwide and spoke in depth with 19 CEOs and other senior executives to find out their take on the global economy following the fiscal and economic turmoil of 2008.
One of the findings that came out of these conversations – one of the chinks of light – was the emphasis on maintaining confidence and on investing for the future (through R&D and other measures). Market confidence has certainly taken a beating in 2008 but there is reason to hope that 2009 will see it re-establish itself. The business landscape looks set to change, possibly in radical measure, with scope for new thinking, new models and new opportunities.
CEO briefing 2009 covers issues around the global marketplace, identifies opportunities and risks, looks in particular at the health of the M&A sector and examines prospects for the immediate future.