ManageFlitter
Master Class
Wednesday May 14, 2014
Outline
1. Engagement: Tweet Analytics, @Inbox, & PowerPost
2. Five Tips To Maximize ROI on Your Twitter Account
3. The In...
5 Tips To Maximize ROI From Your
Twitter Account
1. Create an Engaging Profile
2. Tweet Regularly
3. Tweet to Get Clicks
4...
1. Create an Engaging Profile
The Five Things You Should Optimize:
a. Profile Image
b. Cover Image
c. Bio
d. URL
e. Locati...
1. Create an Engaging Profile
The Five Things You Should Optimize:
a. Profile Image: 400x400 px
1. Create an Engaging Profile
The Five Things You Should Optimize:
b. Cover Image: 1500x500 px
1. Create an Engaging Profile
The Five Things You Should Optimize:
c. Bio: 160 Characters
Grab interest
Keywords
What will...
1. Create an Engaging Profile
The Five Things You Should Optimize:
d. URL: begin with http:// (Twitter will remove it and ...
1. Create an Engaging Profile
The Five Things You Should Optimize:
e. Location: keep it simple
2. Tweet Regularly
At least 10 times per day
2. Tweet Regularly
Schedule with PowerPost
(You can use Buffer too
but you want the data
from MF’s Short URL
Analytics)
2. Tweet Regularly
Need help?
● Feedly.com
● ManageFlitter Tweet Search
3. Tweet To Get Clicks
What do people want
on Twitter?
3. Tweet To Get Clicks
What words to use?
3. Tweet To Get Clicks
Beginning = 1st Character
End = 140th Character
~25-30% through the
Tweet
3. Tweet To Get Clicks
Examples:
From Twitter To Close: <LINK> A repeatable social sales funnel
Fake Twitter Accounts: <LI...
3. Tweet To Get Clicks
Templates:
● [Blog Title] <LINK> [Blog Tagline or Subtitle]
● (Please) Check this out: <LINK> [Desc...
4. Grow Your Twitter Followers
1. What We Mean:
Systematically increase the number of targeted Twitter
users following you...
4. Grow Your Twitter Followers
2. Why You Should:
● More interactions on Tweets (clicks, retweets, favorites,
replies)
● M...
4. Grow Your Twitter Followers
3. Twitter Ads Method
Twitter Ads:
4. Grow Your Twitter Followers
3. Targeted Following+Unfollowing Method
600
Targeted Following Through
ManageFlitter:
2400
4. Grow Your Twitter Followers
3. Twitter Ads vs. Targeted Following+Unfollowing
600
Targeted
Following:
2400
Would you ra...
5. Maximize ROI with
Twitter Direct Engagement Strategy
1. Find Prospects on Twitter
2. Catalogue Prospects on Twitter
3. ...
Up Next… (and Later)
Dave…
● PowerMode for Better Targeting
● List Management
● Maintaining A Positive Follower Ratio
I’ll...
Q & A
Maximize ROI with
Twitter Direct Engagement Strategy
1. Find Prospects on Twitter
2. Catalogue Prospects on Twitter
3. Eng...
Twitter Direct Engagement Strategy:
Account Search (or Power Mode)
Finding
Prospects:
Account
Search
Twitter Direct Engagement Strategy
Finding
Prospects:
Account
Search
Twitter Direct Engagement Strategy
Select all, then click “update list” in search results
Twitter Direct Engagement Strategy
Go to Twitter.com/your_username/lists & pick
your list, then click “Members”
Twitter Direct Engagement Strategy
Click the gear icon to the right of a user, then
click “Tweet to @___”
What To Tweet?
Tweet to get clicks!
Case Study
Castaway With Purpose Documentary Kickstarter…
Targets:
● Explorers, adventurers
● Travel bloggers
● Documentar...
Case Study #2
Wedding Photography
Targets:
● People who Tweeted “plan wedding”, “wedding planning” near Seattle or
near WA...
Demonstrations
Let’s pick a Kickstarter...
Demonstrations
Alex and Edrick’s HealthGreatness.com
Target?
Demonstrations
Venture Capital, Investors, etc
Demonstrations
Clients for Digital Marketing
Recap: Getting Maximum ROI
From Your Twitter Account
1. Defining Your Target, Finding on Twitter
2. Growing Your Twitter F...
Defining Your Target Market
Step 1: What Problem Is Your Product/Service Attempting To Solve?
Step 2: Who Has That Problem...
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter User...
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter User...
Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter User...
Thanks for coming!
ManageFlitter MasterClass - 14th May 2014 - NYC
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ManageFlitter MasterClass - 14th May 2014 - NYC

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ManageFlitter MasterClass - 14th May 2014 - NYC

Getting Maximum ROI From Your Twitter Account - Including How to Grow Your Account

Presented by Evan Dunn - Twitter/ManageFlitter Consultant & Expert

Published in: Social Media, Technology, Design
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ManageFlitter MasterClass - 14th May 2014 - NYC

  1. 1. ManageFlitter Master Class Wednesday May 14, 2014
  2. 2. Outline 1. Engagement: Tweet Analytics, @Inbox, & PowerPost 2. Five Tips To Maximize ROI on Your Twitter Account 3. The Ins and Outs of ManageFlitter’s PowerMode 4. ManageFlitter Advanced Tips and Tricks 5. Twitter Direct Engagement Strategy
  3. 3. 5 Tips To Maximize ROI From Your Twitter Account 1. Create an Engaging Profile 2. Tweet Regularly 3. Tweet to Get Clicks 4. Grow Your Twitter Followers 5. Twitter Direct Engagement Strategy
  4. 4. 1. Create an Engaging Profile The Five Things You Should Optimize: a. Profile Image b. Cover Image c. Bio d. URL e. Location
  5. 5. 1. Create an Engaging Profile The Five Things You Should Optimize: a. Profile Image: 400x400 px
  6. 6. 1. Create an Engaging Profile The Five Things You Should Optimize: b. Cover Image: 1500x500 px
  7. 7. 1. Create an Engaging Profile The Five Things You Should Optimize: c. Bio: 160 Characters Grab interest Keywords What will you Tweet?
  8. 8. 1. Create an Engaging Profile The Five Things You Should Optimize: d. URL: begin with http:// (Twitter will remove it and make it a clickable link) Out of ideas? Use your LinkedIn bio URL
  9. 9. 1. Create an Engaging Profile The Five Things You Should Optimize: e. Location: keep it simple
  10. 10. 2. Tweet Regularly At least 10 times per day
  11. 11. 2. Tweet Regularly Schedule with PowerPost (You can use Buffer too but you want the data from MF’s Short URL Analytics)
  12. 12. 2. Tweet Regularly Need help? ● Feedly.com ● ManageFlitter Tweet Search
  13. 13. 3. Tweet To Get Clicks What do people want on Twitter?
  14. 14. 3. Tweet To Get Clicks What words to use?
  15. 15. 3. Tweet To Get Clicks Beginning = 1st Character End = 140th Character ~25-30% through the Tweet
  16. 16. 3. Tweet To Get Clicks Examples: From Twitter To Close: <LINK> A repeatable social sales funnel Fake Twitter Accounts: <LINK> Identify and remove them in 3 easy steps! via @ManageFlitter Check this out: <LINK> incredible new iPhone cover with built-in angled camera lens
  17. 17. 3. Tweet To Get Clicks Templates: ● [Blog Title] <LINK> [Blog Tagline or Subtitle] ● (Please) Check this out: <LINK> [Description] ● Huge savings: <LINK> [Description] ● Check out our free trial: <LINK> [Description] ● Really helpful [Thing]! <LINK> [Title or Description] ● VIP deal just for you! <LINK> [Description, “Use code...”]
  18. 18. 4. Grow Your Twitter Followers 1. What We Mean: Systematically increase the number of targeted Twitter users following you and your content
  19. 19. 4. Grow Your Twitter Followers 2. Why You Should: ● More interactions on Tweets (clicks, retweets, favorites, replies) ● More people will follow you and add you to lists because you have more followers
  20. 20. 4. Grow Your Twitter Followers 3. Twitter Ads Method Twitter Ads:
  21. 21. 4. Grow Your Twitter Followers 3. Targeted Following+Unfollowing Method 600 Targeted Following Through ManageFlitter: 2400
  22. 22. 4. Grow Your Twitter Followers 3. Twitter Ads vs. Targeted Following+Unfollowing 600 Targeted Following: 2400 Would you rather spend $742 or only 12 hrs/month? Twitter Ads:
  23. 23. 5. Maximize ROI with Twitter Direct Engagement Strategy 1. Find Prospects on Twitter 2. Catalogue Prospects on Twitter 3. Engage Prospects on Twitter
  24. 24. Up Next… (and Later) Dave… ● PowerMode for Better Targeting ● List Management ● Maintaining A Positive Follower Ratio I’ll be back with… ● Twitter Direct Engagement Strategy ● Demos! :D
  25. 25. Q & A
  26. 26. Maximize ROI with Twitter Direct Engagement Strategy 1. Find Prospects on Twitter 2. Catalogue Prospects on Twitter 3. Engage Prospects on Twitter
  27. 27. Twitter Direct Engagement Strategy: Account Search (or Power Mode) Finding Prospects: Account Search
  28. 28. Twitter Direct Engagement Strategy Finding Prospects: Account Search
  29. 29. Twitter Direct Engagement Strategy Select all, then click “update list” in search results
  30. 30. Twitter Direct Engagement Strategy Go to Twitter.com/your_username/lists & pick your list, then click “Members”
  31. 31. Twitter Direct Engagement Strategy Click the gear icon to the right of a user, then click “Tweet to @___”
  32. 32. What To Tweet? Tweet to get clicks!
  33. 33. Case Study Castaway With Purpose Documentary Kickstarter… Targets: ● Explorers, adventurers ● Travel bloggers ● Documentary lovers ● Turkish people (he’s an icon to many)
  34. 34. Case Study #2 Wedding Photography Targets: ● People who Tweeted “plan wedding”, “wedding planning” near Seattle or near WA ● People who Tweeted “She said yes”, “popped the question” near Seattle or near WA
  35. 35. Demonstrations Let’s pick a Kickstarter...
  36. 36. Demonstrations Alex and Edrick’s HealthGreatness.com Target?
  37. 37. Demonstrations Venture Capital, Investors, etc
  38. 38. Demonstrations Clients for Digital Marketing
  39. 39. Recap: Getting Maximum ROI From Your Twitter Account 1. Defining Your Target, Finding on Twitter 2. Growing Your Twitter Followers 3. Twitter Direct Engagement Strategy
  40. 40. Defining Your Target Market Step 1: What Problem Is Your Product/Service Attempting To Solve? Step 2: Who Has That Problem? And How Do They Identify Themselves?
  41. 41. Finding Your Target Market All Twitter Users ...also Target Location Twitter Users who Tweet Target Interests Twitter Users with Target Interests in Bios...
  42. 42. Finding Your Target Market All Twitter Users ...also Target Location Twitter Users who Tweet Target Interests Twitter Users with Target Interests in Bios... Sweet Spot
  43. 43. Finding Your Target Market All Twitter Users ...also Target Location Twitter Users who Tweet Target Interests Twitter Users with Target Interests in Bios... Sweet Spot Using ManageFlitter = ManageFlitter’s Tweet Search ManageFlitter’s Account Search or PowerMode ManageFlitter’s Account Search
  44. 44. Thanks for coming!
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