Outline.. Introduction Company Background Dnata Services CSR Theory (Carroll Pyramid 4) Dnata CSR Activities Economic responsibilities Legal Responsibilities Ethical Responsibilities Philanthropic Responsibilities Examples of other company Conclusion Our Recommendations
Company Background Dubai National Air Travel Agency (Dnata) established in 1959 Dnata is a public limited company that is a part of The Emirates Group. Founded by Sheikh Ahmed bin Saeed Al Maktoum and is owned by the Government of Dubai. Gary Chapman is the president of Dnata.
Dnata Services… Its the worlds 4th leading provider of combined air services in 38 countries and in 73 airports with over 20,000 workers worldwide. Services including: Ground handling Cargo Travel and flight catering At the Dubai International Airport, Dnata has over 6,500 employees who handle over 192,000 passengers daily.
Dnata Services… Dnata has more than 200 retail travel outlets that receive every day around 2100 requests for travel plans Dnatas flight catering serves over 120,000 meals daily In 2010, Dnatas in-flight catering expanded to cover 62 airports and 12 countries.
CSR Theory - Background According to Carroll “corporate social responsibility involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive” Carroll’s four-part conceptualization has been the most durable and widely cited in the literature The model is simple frequently reproduced over the 25 years (Carroll, 1979, 1983, 1991, 1994, 1998, 2000, 2004) Carroll has sought to assimilate various competing themes (like: corporate citizenship & stakeholders) The model has been empirically tested and largely
Dnata CSR ActivitiesDnata is critically examined against “Carroll CSRTheory”: Economic responsibilities Legal Responsibilities Ethical Responsibilities ENGAGE Najms Philanthropic Responsibilities Donations for Famine Victims in Somalia Walking for Autism Awareness Dubai Terry Fox Run World Clean-Up Day
Economic Responsibilities – BeProfitable It is important for a company to be economically viable to ensure the sustainability of its social responsibility programs. Dnata is generating the required profit, with 20,000 employees The right economical decision by creating group of businesses (Cargo, Travel & Flight-Catering) Dnata Travel Services annual turnover is about $500 million
Legal Responsibilities - Obey thelaw The firm should think of making profit in a manner consistent with expectations of government and law. Dnata is owned by Dubai Government Dnata offers travel solutions for government employees Dnata complies with the laws and regulation within each country they operate
Ethical Responsibilities - BeEthical Business ethics involves the corporate practices and behaviors that go beyond simple compliance with laws and regulations Dnata cares about employees health Dnata (Najm program) acknowledges outstanding skills & innovative practices
Philanthropic Responsibilities –Be a Good Corporate Citizen Corporates have responsibilities to the society more than just being ethical Dnata has many CSRs Donations for Famine Victims in Somalia Walking for Autism Awareness Dubai Terry Fox Run World Clean-Up Day
Donations for Famine Victims in SomaliaGroup donations provide 290,000 meals for famine victims -2011
Walking for Autism Awareness Aimed to increase peoples awareness of Austism in 2011.Approximately 300 Emirates Group colleagues participated in the Walk at Al Zabeel Park
Dubai Terry Fox Run Aims to save lives of people through medical research on cancer 1000 staff and 100 volunteers AED 500,000 was collected Covered the cost of 17 major cancer research projects at UAE University in Al Ain.
World Clean-Up Day in 2011Organized by Dubai Airports under the auspices of United Nations Environment Programme (UNEP), Focusing on cleaning waste from operational areas
TNT Company Background Shipping company that delivers goods worldwide in 200 countries: Owns 2,300 companies Employs over 75,000 people Operates 26,000 road vehicles 47 jet freighter aircraft. Profitable firm that can ensure the sustainability of CSR
TNT & Dnata TNT more committed towards the CSR activities than Dnata in several aspects. TNT has its own CSR management in MENA Top management Support CSR is stated in all of their CSR in their aims, values, commitment and principles.
TNT & CSR Theory Legal responsibilities: TNT complies with the laws and regulation within each country they operate. Ethical responsibilities: Operates business with fairness and respect Prevent the use of child labor Prevent discrimination among its employee.
TNT & CSR Activities Philanthropic responsibilities: Participatingin Planet Me program to reduce the global CO2 emissions. Support the World Food Program Volunteers in Al-Noor Fun Fair funds raising event to support the children with special needs. Organized World to fight hunger walk in Dubai Mall with 1500 walkers. Raised around AED 43,000 for the UN World Food Program’s school (WEP) feeding program.
Conclusion Carolls Pyramid Dnatas managers Follow the footsteps of Dnatas CSR
Our Recommendations CSR department with a CSR manager CSR report Publishing their activities in news to: Increase people`s awareness Encourage other companies to participate in such activities. Start the CSR activities internally by: Reducing wastes of electricity
Bibliography Dnata Travel website; About Us, (Online) (Retrieved on Feb 07 2012) from: http://dnatatravel.com/Travel_Services/AboutUs.aspx Business Horizons, July-August 2009, Carroll Pyramid of Social Responsibilities, pp6. Dnata website; government travel, (Online) (Retrieved on Feb 07 2012) from: http://www.dnata.com/english/travel-services/government-travel/government-travel.aspx Carroll Archie B., July-August 1991, The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, “Wikipedia.com” website; Corporate Social Responsibilities; (Online) (Retrieved on Feb 07 2012) from: http://en.wikipedia.org/wiki/Corporate_social_responsibility Suzette Viviers* & Jean-Michel Boudler, 2008, Critical Issues: Corporate Social Responsibilities in Mining sector. “TNT.com” website, TNT Social Accountability, TNT integrated management, (online) (Retrieved on Feb 08 2012), from: http://www.tnt.com/express/en_hk/site/home/about_us/tnt_social_accountability.html http://www.tnt.com/express/en_hk/site/home/about_us/integrated_management.html Tan, J. (n.d.). joycetan. Retrieved Jan Monday, 2010, from http://joycetan.posterous.com/carrolls- csr-pyramid Visser, W. (2005). Carolls Pyramid. Revisiting Carolls CSR Pyramid, 29-56.
Bibliography Dnata. (n.d.). Retrieved November 14, 2011, from http://www.dnata.com// Manikan, V., Algebaili, S., & Al Jowder, K. (2011, November 17). Dnata CSR activities . Introduction presented at Dnata head office , Terminal 1 - Dubai Airport . DNATA Stand: Viewed in 3rd of February, 2012 (Online) DNATA: Dubai National Air Transport Association (Dubai, United Arab Emirates; est. 1959): http://acronyms.thefreedictionary.com/DNATA http://www.dnata.com/english/about-dnata/our-company/our-company.aspx Luxury Hotels by DNATA: Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/travel-services/airline-hotel-representation/luxury-hotels/luxury-hotels.aspx Everything but Fly the Plane. : Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/about-dnata/about-dnata.aspx DNATA Business: dnata Commits Investment of over USD 70 Million to Keep Delivering on Customers’ Promises: Article in 14 November 2011. Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/about-dnata/key-figures/key-figures.aspx http://www.dnata.com/english/about-dnata/news/news-details.aspx?article=741055&offset=1 Emirates Group, Viewed in 3rd of February, 2012 (Online) http://www.theemiratesgroup.com/english/our-vision-values/responsibility.aspx Community Initiatives: Viewed in 3rd of February, 2012 (Online) http://www.theemiratesgroup.com/english/our-vision-values/community_initiatives/community_initiatives.aspx The Environment: viewed in 3rd of February, 2012 (Online) http://www.emirates.com/english/environment/environment.aspx