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Bringing AZAL to Hungary
 

Bringing AZAL to Hungary

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  • Why hungary: azerbaycan macaristan munasibetleri

Bringing AZAL to Hungary Bringing AZAL to Hungary Presentation Transcript

  • BRINGING AZERBAIJANAIRLINES (AZAL) TOHUNGARY MAMMAD RASHIDLI
  • CONTENTSI. ABOUT AZERBAIJANII. AZERBAIJAN AIRLINESIII. MARKETING FOCUSIV. WHAT DOES AZAL OFFER?V. BRANDINGVI. PHYSICAL EVIDENCEVII. WHY HUNGARY?VIII. CONCLUSIONIX. REFERENCES
  • ABOUT AZERBAIJAN • Capital: Baku • Area: 86,600 km² • Population: 9,165,000 (2011 estimate) • Currency: Manat
  • AZERBAIJAN AIRLINES • Founded on 7th of April 1992 • International Air Transport Association member • Base: Heydar Aliyev International Airport • 1994 Expansion
  • Baku Heydar Aliyev International Airport international capacity by carrier (seats per week) Source: CAPA – Centre for Aviation & Innovata
  • MARKETING FOCUS • Promote as the most favorable airline • Capacitating its brand name • Creating better attention of the airline website and products
  • MISSION, VISION, GOALS • Become a leading air carrier with regional network coverage • Flight safety, customer service, cheaper price. • Become most favored carrier on inland and international flights
  • WHAT DOES AZAL OFFER? • Comfortable economy and business class travel • Comfortable seats • In-flight services • Cheap pricing • Frequent Flyer Program • Renewed fleet
  • PRICE COMPARISON BAKU-MOSCOW-BUDAPEST: 463 EUR T ES AP D U -B BAKU-KIEV-BUDAPEST: 256 EUR W O SC O -MBAKU-ISTANBUL-BUDAPEST: 374 EUR KU BA BA K U-K IEV - BU D BA APE KU ST - IS TA N BU L- BU D AP ES T
  • DISTANCE 3,385 kmBUDAPEST BAKU
  • BRANDING• Rapidly growing fleet• New innovations• Slogan: “We are created for you”• Not investing on promotions too much
  • PHYSICAL EVIDENCE • Boeing and Airbus • Construction of new base
  • WHY HUNGARY?
  • • Increasing number of students• Political Relationships• Touristic• Economic Relationship
  • CONCLUSION• Maintain values and develop new ideas• Draw attention to low price but high quality• Promotions and Advertising• Adding Budapest to its route
  • REFERENCES• Azerbaijan Airlines official website (2012). About us. Available at: http://www.azal.az/en/company/ (Accessed: 16 November 2012)• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on Azerbaijan Airlines. Available at: http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/ (Accessed: 17 November 2012)• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports. Available at: http://www.airlinequality.com/Forum/azerbaijan.htm (Accessed: 19 November 2012)• Azerbaijan Airlines Booking (2012). Buy ticket. Available at: https://booking.sita.aero/asp/asp/azal;locale=en (Accessed: 22 November 2012)• Turkish Airlines Booking (2012). Flight ticket. Available at: https://online.turkishairlines.com/internet- booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMR hywRXHYM2!-430413108 (Accessed: 22 November 2012)
  • • Azerbaijan Airlines (2012). Partners. Available at: http://azal.az/en/company-partners/ (Accessed: 24 November 2012)• Azerbaijan Airlines (2012). About the program. Available at: http://www.azal.az/en/azal-miles-view/19/ (Accessed: 26 November 2012)• Azerbaijan Airlines (2012). Certified by IATA Operational Safety Audit (IOSA). Available at: http://www.azal.az/en/company-view/100/ (Accessed: 28 November 2012)
  • THANK YOU! mrashidli@ibs-b.huMAKE YOUR CHOICE ON AZAL WHEN YOU FLY