Bringing AZAL to Hungary

1,674 views

Published on

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,674
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Why hungary: azerbaycan macaristan munasibetleri
  • Bringing AZAL to Hungary

    1. 1. BRINGING AZERBAIJANAIRLINES (AZAL) TOHUNGARY MAMMAD RASHIDLI
    2. 2. CONTENTSI. ABOUT AZERBAIJANII. AZERBAIJAN AIRLINESIII. MARKETING FOCUSIV. WHAT DOES AZAL OFFER?V. BRANDINGVI. PHYSICAL EVIDENCEVII. WHY HUNGARY?VIII. CONCLUSIONIX. REFERENCES
    3. 3. ABOUT AZERBAIJAN • Capital: Baku • Area: 86,600 km² • Population: 9,165,000 (2011 estimate) • Currency: Manat
    4. 4. AZERBAIJAN AIRLINES • Founded on 7th of April 1992 • International Air Transport Association member • Base: Heydar Aliyev International Airport • 1994 Expansion
    5. 5. Baku Heydar Aliyev International Airport international capacity by carrier (seats per week) Source: CAPA – Centre for Aviation & Innovata
    6. 6. MARKETING FOCUS • Promote as the most favorable airline • Capacitating its brand name • Creating better attention of the airline website and products
    7. 7. MISSION, VISION, GOALS • Become a leading air carrier with regional network coverage • Flight safety, customer service, cheaper price. • Become most favored carrier on inland and international flights
    8. 8. WHAT DOES AZAL OFFER? • Comfortable economy and business class travel • Comfortable seats • In-flight services • Cheap pricing • Frequent Flyer Program • Renewed fleet
    9. 9. PRICE COMPARISON BAKU-MOSCOW-BUDAPEST: 463 EUR T ES AP D U -B BAKU-KIEV-BUDAPEST: 256 EUR W O SC O -MBAKU-ISTANBUL-BUDAPEST: 374 EUR KU BA BA K U-K IEV - BU D BA APE KU ST - IS TA N BU L- BU D AP ES T
    10. 10. DISTANCE 3,385 kmBUDAPEST BAKU
    11. 11. BRANDING• Rapidly growing fleet• New innovations• Slogan: “We are created for you”• Not investing on promotions too much
    12. 12. PHYSICAL EVIDENCE • Boeing and Airbus • Construction of new base
    13. 13. WHY HUNGARY?
    14. 14. • Increasing number of students• Political Relationships• Touristic• Economic Relationship
    15. 15. CONCLUSION• Maintain values and develop new ideas• Draw attention to low price but high quality• Promotions and Advertising• Adding Budapest to its route
    16. 16. REFERENCES• Azerbaijan Airlines official website (2012). About us. Available at: http://www.azal.az/en/company/ (Accessed: 16 November 2012)• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on Azerbaijan Airlines. Available at: http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/ (Accessed: 17 November 2012)• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports. Available at: http://www.airlinequality.com/Forum/azerbaijan.htm (Accessed: 19 November 2012)• Azerbaijan Airlines Booking (2012). Buy ticket. Available at: https://booking.sita.aero/asp/asp/azal;locale=en (Accessed: 22 November 2012)• Turkish Airlines Booking (2012). Flight ticket. Available at: https://online.turkishairlines.com/internet- booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMR hywRXHYM2!-430413108 (Accessed: 22 November 2012)
    17. 17. • Azerbaijan Airlines (2012). Partners. Available at: http://azal.az/en/company-partners/ (Accessed: 24 November 2012)• Azerbaijan Airlines (2012). About the program. Available at: http://www.azal.az/en/azal-miles-view/19/ (Accessed: 26 November 2012)• Azerbaijan Airlines (2012). Certified by IATA Operational Safety Audit (IOSA). Available at: http://www.azal.az/en/company-view/100/ (Accessed: 28 November 2012)
    18. 18. THANK YOU! mrashidli@ibs-b.huMAKE YOUR CHOICE ON AZAL WHEN YOU FLY

    ×