White spot location analysis and ideal network calculation - gb consite GmbH

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Answers for your company on questions of "where".

With its comprehensive expertise in geoinformatics, especially concerning the retail and automotive industry, gb consite is your professional partner for individual solutions and services across all spatial and location related challenges.
Amongst others these are regional sales controlling, sales area optimization, ideal network calculation, outlet planning or field service route optimization.

Our web based Geomarketing online services provide answers to questions like:

- Where are my competitors?
- Where do I achieve best customer coverage?
- Where my promotion is most effective?
- Where can I fetch maximum sales volume?
- Where are missed opportunities?
- Where are my ideal locations?

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White spot location analysis and ideal network calculation - gb consite GmbH

  1. 1. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 1 White spot location analysis and ideal network calculation Location assessment Route optimization and tour planning Web mapping systems White spot location analysis and ideal network calculation
  2. 2. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 2 Company: gb consite GmbH Founded: 2007 Business expertise since: 2001 Subsidiaries: Munich (DE) & Klagenfurt (AT) Founder and CEOs: Knut Büscher, Malte Geschwinder Industry: Software/Geomarketing Business units: Online Geomarketing products (location analysis, route optimization) Location intelligence solutions (Web Mapping projects, location and network analytics) Staff: 8-person Team (mathematicians, computer scientists, geographers & geodesists) Company overview.
  3. 3. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 3 With its comprehensive expertise in geoinformatics, especially concerning the retail and automotive industry, gb consite is your professional partner for individual solutions and services across all spatial and location related challenges. Amongst others these are regional sales controlling, sales area optimization, ideal network calculation, outlet planning or field service route optimization. Our web based Geomarketing online services provide answers to questions like: • Where are my competitors? • Where do I achieve best customer coverage? • Where my promotion is most effective? • Where can I fetch maximum sales volume? • Where are missed opportunities? • Where are my ideal locations? Answers for your company on questions of "where".
  4. 4. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 4 Our partners. Data: • Geo data • Market data • Addresses Services: • Business Listings • Mapping • Geocoding / Routing Professional support: • Partners from research and teaching Your benefit: • High quality, intuitive Geomarketing solutions
  5. 5. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 5 References. Product "Online Standortcheck" • On demand location assessment for retail and service locations • Implemented in 2009 • 3.500 registered customers, 1.200 sold analyses • Multiple awards won (GeoBusiness Award, o2 Gründerpreis, Best of 2012 & Best of 2013 der Initiative Mittelstand, CODE_n 12)
  6. 6. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 6 References. Product "BMWI Geoanalyse" • Light version by order of Bundeswirtschaftsministerium • Techn. basis: "Online Standortcheck" • Implemented in 2010/11 Product "GEOVISTA Standortcheck" • Premium version by order of Deutsche Post AG • Techn. basis: "Online Standortcheck" • Implemented in 2012/03 • "Retail Innovation of the Year 2012"
  7. 7. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 7 References. "OSCA" & "Check mijn locatie" • Online Standortcheck Austria in cooperation with Universität Innsbruck • Online Standortcheck Netherlands in cooperation with Local Eyes BV • Techn. basis: "Online Standortcheck" • Implemented in 2013/01
  8. 8. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 8 References. Projects "GSS" und "ASIWeb" • Worldwide geogr. sales controlling & dealer network planning by order of BMW Group • Project period 2001-2010 Product "Web Mapping Middleware" • Tile generator for sales KPI on Google Maps by order of Porsche Deutschland GmbH • Implemented in 2011
  9. 9. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 9 BMW Group - Project example overlap and greenfield analysis. • Greenfield analysis • Opportunity check • Coverage check • Overlap check • White spot identification • Applicable for emerging markets
  10. 10. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 10 References. Map component "IRIS +" • Question: How many units have been registered where? • Web Mapping Middleware for internat. BI/sales controlling by order of Dataforce GmbH
  11. 11. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 11 References. White spot analyses for systematic location accquisition and expansion • PowerPlate • Garagenmax • KSK Waiblingen • ProDuo • Elements i.V. • Dirk Rossmann GmbH • MyBet.com Sportwetten Question: where are ideal and most suitable future locations?
  12. 12. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 12 References. Ideal network planning for Fa. InXpress (British courier service) • Question: How many depots must be established, where are those? • Germany-wide calculation of ideal network based on inhabitant potential, location-allocation heuristic, visualization on web map
  13. 13. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 13 References. Ideal network planning for Fa. Biffar • Question: where are the best locations and sales areas of future B2B partners? • Germany-wide calculation of ideal network based on B2B potential, location- allocation heuristic, visualization on web map
  14. 14. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 14 Data security. • gb consite provides a wide experience in the field of major customers and major customers secutity requirements • gb consite has just successfully been audited by Deutsche Post AG: • Penetration check • Sourcecode review • On site check • Inhouse IT Security Expert • Fact data is strictly shielded from web mapping platform • Dedicated and excluive project server possible
  15. 15. gb consite GmbH 48 15' 36.23'' N 11 33' 32.33'' E September 18, 2013 www.gbconsite.de Page 15 Thank you for your attention! Best of 2012/2013 - Initiative Mittelstand Winner of O2 Gründerpreis 2011 Winner of GeoBusiness AWARD 2010 Founder of the month 2010

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