Social Medias Secret Sauce                         #SMSSS                        #sunycuadThursday, June 14, 12
@MalloryWoodThursday, June 14, 12
It’s 2012Thursday, June 14, 12
Why social content?         • Reach market influencers         • Deliver timely information         • Provide customer ser...
Why students?Thursday, June 14, 12
http://www.flickr.com/photos/aigle_dore/4178265189/Thursday, June 14, 12
http://www.flickr.com/photos/aigle_dore/4178265189/Thursday, June 14, 12
http://www.flickr.com/photos/kirklau/1638526962/                                                        http://www.flickr.co...
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
• Blogs                        • Twitter                        • Youtube                        • Facebook               ...
Thursday, June 14, 12
1) Students as students                        2) Students as institutionThursday, June 14, 12
BlogsThursday, June 14, 12
Thursday, June 14, 12
www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportThursday, June 14, 12
College of William & MaryThursday, June 14, 12
Bryn Mawr CollegeThursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
FormspringThursday, June 14, 12
2000+                   questions answered                            (by students and staff)Thursday, June 14, 12
Thursday, June 14, 12
FacebookThursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
TwitterThursday, June 14, 12
It’s about                        accessing content                        vs. follower count.Thursday, June 14, 12
Thursday, June 14, 12
VideoThursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Your websiteThursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Team?                         Intern?                        Work study?Thursday, June 14, 12
http://www.flickr.com/photos/jiheffe/3462940215/Thursday, June 14, 12
“Its mostly a trust thing - I want to see     everything that ‘goes out the door’ and onto our     networks.     There wer...
Why volunteer?Thursday, June 14, 12
Pros and ConsThursday, June 14, 12
Three reasons to use a contract:   Responsibilities                          Benefits                        ProtectionThu...
Three reasons to use a contract:                                     Blog 1x/wk                                     Tweet ...
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
@andrewcareagaThursday, June 14, 12
Pros and ConsThursday, June 14, 12
ResourcesThursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Questions?       Mallory Wood       marketing manager       mStoner, Inc.       @MalloryWood       mallory.wood@mstoner.co...
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Social Media's Secret Sauce: Students

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If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!

For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?

Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.

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Social Media's Secret Sauce: Students

  1. 1. Social Medias Secret Sauce #SMSSS #sunycuadThursday, June 14, 12
  2. 2. @MalloryWoodThursday, June 14, 12
  3. 3. It’s 2012Thursday, June 14, 12
  4. 4. Why social content? • Reach market influencers • Deliver timely information • Provide customer service • Build community • Foster Loyalty • Encourage advocacyThursday, June 14, 12
  5. 5. Why students?Thursday, June 14, 12
  6. 6. http://www.flickr.com/photos/aigle_dore/4178265189/Thursday, June 14, 12
  7. 7. http://www.flickr.com/photos/aigle_dore/4178265189/Thursday, June 14, 12
  8. 8. http://www.flickr.com/photos/kirklau/1638526962/ http://www.flickr.com/photos/aigle_dore/4178265189/Thursday, June 14, 12
  9. 9. Thursday, June 14, 12
  10. 10. Thursday, June 14, 12
  11. 11. Thursday, June 14, 12
  12. 12. Thursday, June 14, 12
  13. 13. Thursday, June 14, 12
  14. 14. Thursday, June 14, 12
  15. 15. • Blogs • Twitter • Youtube • Facebook • Formspring • Message boards • Flickr • Geo-social services • Instagram • Live streamThursday, June 14, 12
  16. 16. Thursday, June 14, 12
  17. 17. 1) Students as students 2) Students as institutionThursday, June 14, 12
  18. 18. BlogsThursday, June 14, 12
  19. 19. Thursday, June 14, 12
  20. 20. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportThursday, June 14, 12
  21. 21. College of William & MaryThursday, June 14, 12
  22. 22. Bryn Mawr CollegeThursday, June 14, 12
  23. 23. Thursday, June 14, 12
  24. 24. Thursday, June 14, 12
  25. 25. Thursday, June 14, 12
  26. 26. Thursday, June 14, 12
  27. 27. Thursday, June 14, 12
  28. 28. FormspringThursday, June 14, 12
  29. 29. 2000+ questions answered (by students and staff)Thursday, June 14, 12
  30. 30. Thursday, June 14, 12
  31. 31. FacebookThursday, June 14, 12
  32. 32. Thursday, June 14, 12
  33. 33. Thursday, June 14, 12
  34. 34. Thursday, June 14, 12
  35. 35. TwitterThursday, June 14, 12
  36. 36. It’s about accessing content vs. follower count.Thursday, June 14, 12
  37. 37. Thursday, June 14, 12
  38. 38. VideoThursday, June 14, 12
  39. 39. Thursday, June 14, 12
  40. 40. Thursday, June 14, 12
  41. 41. Thursday, June 14, 12
  42. 42. Thursday, June 14, 12
  43. 43. Your websiteThursday, June 14, 12
  44. 44. Thursday, June 14, 12
  45. 45. Thursday, June 14, 12
  46. 46. Thursday, June 14, 12
  47. 47. Team? Intern? Work study?Thursday, June 14, 12
  48. 48. http://www.flickr.com/photos/jiheffe/3462940215/Thursday, June 14, 12
  49. 49. “Its mostly a trust thing - I want to see everything that ‘goes out the door’ and onto our networks. There were times as a student I wasnt aware of certain sensitivities that as an administrator I now do. Students shouldn’t have to worry as much about that sort of thing.” - @rcengelsmanThursday, June 14, 12
  50. 50. Why volunteer?Thursday, June 14, 12
  51. 51. Pros and ConsThursday, June 14, 12
  52. 52. Three reasons to use a contract: Responsibilities Benefits ProtectionThursday, June 14, 12
  53. 53. Three reasons to use a contract: Blog 1x/wk Tweet 1x/day Responsibilities Photos/Video bi-weekly Q&A Paid Leadership training Benefits Recommendation letter Networking opportunities Resume building Set standards Protection Authentic vs. InappropriateThursday, June 14, 12
  54. 54. Thursday, June 14, 12
  55. 55. Thursday, June 14, 12
  56. 56. Thursday, June 14, 12
  57. 57. @andrewcareagaThursday, June 14, 12
  58. 58. Pros and ConsThursday, June 14, 12
  59. 59. ResourcesThursday, June 14, 12
  60. 60. Thursday, June 14, 12
  61. 61. Thursday, June 14, 12
  62. 62. Questions? Mallory Wood marketing manager mStoner, Inc. @MalloryWood mallory.wood@mstoner.comThursday, June 14, 12
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