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Reel Deal: Online Video, It's Time to Get Smart #hewebne
 

Reel Deal: Online Video, It's Time to Get Smart #hewebne

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You’ve got your YouTube channel and are posting videos on Twitter, Facebook, and your website. And so is everyone else. Now what? ...

You’ve got your YouTube channel and are posting videos on Twitter, Facebook, and your website. And so is everyone else. Now what?

Take the next step and create smarter web video. No matter who produces it, video on your site and social networks must be creative, engaging, and effective. But the truth is, most online video falls flat. This session delivers the Reel Deal by breaking down best practices for marketing your institution through video. We’ll look at the best the industry has to offer and you’ll leave the room ready to increase quality and engagement without increasing investment.

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    Reel Deal: Online Video, It's Time to Get Smart #hewebne Reel Deal: Online Video, It's Time to Get Smart #hewebne Presentation Transcript

    • Reel Deal: Online Video, It’s Time to Get Smart #ne22 #hewebneTuesday, March 19, 13
    • Mallory Wood Director of Marketing mStoner @MalloryWood 802.457.9234Tuesday, March 19, 13
    • comScore, Jan. 2012 Next Generation Strategies for Advertising to MillennialsTuesday, March 19, 13
    • comScore, Feb. 2013 US Digital Future in FocusTuesday, March 19, 13
    • comScore, Feb. 2013 US Digital Future in FocusTuesday, March 19, 13
    • comScore, Feb. 2012 US Digital Future in FocusTuesday, March 19, 13
    • Noel-Levitz 2011 E-ExpectationsTuesday, March 19, 13
    • Noel-Levitz 2010 E-ExpectationsTuesday, March 19, 13
    • “Definitely. I think that college’s videos and videos made by third parties about school can give good insight into the personality that a school has.” “No. YouTube is not reliable enough.” “Yes, it would give me an chance to look at videos of the college that arent made High-achieving Vermont sophomores, juniors, and seniors to advertise.”Tuesday, March 19, 13
    • “Videos are helpful! As long as its not forced on you (hint hint the thousands of college emails I received after checking that abhorrent little box on the PSATs). I also prefer funny to corny/boring (duh).” High-achieving Vermont sophomores, juniors, and seniorsTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Let’s examine the “real world.”Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • page 15Tuesday, March 19, 13
    • page 15Tuesday, March 19, 13
    • Let’s examine higher education.Tuesday, March 19, 13
    • HitsTuesday, March 19, 13
    • Tuesday, March 19, 13 and misses.
    • ViralTuesday, March 19, 13
    • ViralTuesday, March 19, 13
    • It’s about... ‣ Knowing your audience, motivation, and message. ‣ Setting SMART goals. ‣ Publicizing your efforts.Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Measurement ‣ YouTube Insights ‣ Tracking links (like bit.ly) ‣ Google Analytics ‣ Word of mouthTuesday, March 19, 13
    • YouTube Insights ‣ Target audience demographics ‣ Playback locations ‣ Traffic sources ‣ RetentionTuesday, March 19, 13
    • Examples of measurable objectives • Increase followers by __% • Increase content sharing __% • Increase website traffic __% • Increase avg time on blog __% • Increase donations __% • Increase applications __% • Increase attendance at events by __%Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Be informativeTuesday, March 19, 13
    • Tuesday, March 19, 13
    • page 30Tuesday, March 19, 13
    • page 30Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Highlight studentsTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Breathe life into brandingTuesday, March 19, 13
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    • page 37Tuesday, March 19, 13
    • page 37Tuesday, March 19, 13
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    • Address misperceptionsTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Share success stories.Tuesday, March 19, 13
    • page 42Tuesday, March 19, 13
    • page 42Tuesday, March 19, 13
    • Take an integrated approachTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Create a seriesTuesday, March 19, 13
    • page 46Tuesday, March 19, 13
    • Empower current studentsTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
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    • Tuesday, March 19, 13
    • A few more tips.Tuesday, March 19, 13
    • ‣ Don’t use logo intros. ‣ Select your visual effects wisely. ‣ Use tags and descriptions.Tuesday, March 19, 13
    • Your turn!Tuesday, March 19, 13
    • Be creativeTuesday, March 19, 13
    • page 56Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • page 58Tuesday, March 19, 13
    • Learn moreTuesday, March 19, 13
    • Tuesday, March 19, 13
    • Tuesday, March 19, 13
    • Resources & Videos: • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/ Next_Generation_Strategies_for_Advertising_to_Millennials • http://www.comscore.com/2012USDigitalFutureinFocus • http://www.hulu.com/watch/331281/saturday-night-live-super-showcase • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_if_you_can-_you_can_go_to_brock/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/ • http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/ • SMC Kribs: http://www.youtube.com/watch?v=xBYuEcW65gM • SNHU Stories: http://www.snhustories.com/ • U Indy Personal Attention Unleashed: http://www.youtube.com/watch? v=teQqEKKnUP4&list=PL8E1B747DB9D3E3CF&index=1&feature=plpp_video • Boston College Pop Quiz: http://www.youtube.com/watch?v=-P0gX6C7v-4 • Call Me A Duck: http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY • Midd Kid: http://www.youtube.com/watch?v=WZzCHcMKyDc • Murray State Anthem: http://www.youtube.com/watch?v=5Lguh7Cf95c • Remember oUR Name: http://www.youtube.com/watch?v=NiCbfSXoftI • I Tell ‘Em Towson University: http://www.youtube.com/watch?v=SK0RiOOiTToTuesday, March 19, 13
    • Questions? Mallory Wood Director of Marketing mStoner @MalloryWood 802.457.9234Tuesday, March 19, 13