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Mobile & SocialSaint Michael’s College TWTWJune 7, 2011
Who am I?✤   2008 graduate of Saint Michael’s College✤   Bachelors in Religious Studies, minors in Classics and Marketing✤...
Mobile & Social“My sense is that mobile devices are inherentlysocial... [mobile devices are] already filled withyour contac...
http://www.edisonresearch.com
http://www.edisonresearch.com
http://www.edisonresearch.com
http://www.edisonresearch.com
http://www.edisonresearch.com
13
Mobile & Social
Twitter               Facts:✤   92% of americans are aware    of twitter✤   8% of americans use twitter✤   34% of twitter ...
Twitter               Facts:                               Approach to success:✤   92% of americans are aware             ...
Twitter on campus          What role does it play?          ✤   Micro-blog          ✤   Quick daily update          ✤   To...
Twitter on campus    Is it worth it?                      17
Twitter in the classroom                     University of Texas-Dallas✤   90 person lecture hall✤   class members set up ...
Twitter in the classroom             University of California-Berkeley and                 Northern Illinois University✤  ...
Twitter in the classroom50 more ways to use Twitter in the classroom      http://bit.ly/50WaysforTwitter
Facebook
http://www.edisonresearch.com
http://www.edisonresearch.com
http://www.edisonresearch.com
Facebook in the classroom    Facebook Pages✤   Great for brands, services,    products, organizations✤   When you “like” a...
Facebook in the classroom    Facebook Pages                 Facebook Groups✤   Great for brands, services,    ✤   Great fo...
Facebook in the classroom                          Privacy Concerns✤   You do not have to “friend” students✤   With high s...
Facebook in the classroom✤   Brainstorm or comment on readings✤   Share multimedia easily✤   Replace email announcements: ...
Facebook in the classroom✤   Brainstorm or comment on readings✤   Share multimedia easily✤   Replace email announcements: ...
Facebook in “real life”http://www.facebook.com/home.php?sk=group_201024199933773&ap=1
Thank you!Mallory Wood@MalloryWoodmarketingwithmallory.comSaint Michael’s College TWTWJune 7, 2011                        ...
Mobile & Social: why you should incorporate social into the classroom
Mobile & Social: why you should incorporate social into the classroom
Mobile & Social: why you should incorporate social into the classroom
Mobile & Social: why you should incorporate social into the classroom
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Mobile & Social: why you should incorporate social into the classroom

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  • Transcript of "Mobile & Social: why you should incorporate social into the classroom"

    1. 1. Mobile & SocialSaint Michael’s College TWTWJune 7, 2011
    2. 2. Who am I?✤ 2008 graduate of Saint Michael’s College✤ Bachelors in Religious Studies, minors in Classics and Marketing✤ Worked in Admissions for 2 years✤ Assistant Director of Marketing - Social Media (1 year) ✤ Manage campus-wide social media ✤ Manage student, faculty, staff bloggers ✤ Create web video
    3. 3. Mobile & Social“My sense is that mobile devices are inherentlysocial... [mobile devices are] already filled withyour contacts and your friends, and they also haveaccess to your location.”- Facebook CTO Bret Taylor Mobile is Facebook’s top priority in 2011
    4. 4. http://www.edisonresearch.com
    5. 5. http://www.edisonresearch.com
    6. 6. http://www.edisonresearch.com
    7. 7. http://www.edisonresearch.com
    8. 8. http://www.edisonresearch.com
    9. 9. 13
    10. 10. Mobile & Social
    11. 11. Twitter Facts:✤ 92% of americans are aware of twitter✤ 8% of americans use twitter✤ 34% of twitter users are under 24✤ 3 in 10 users access the service daily http://www.edisonresearch.com 15 http://www.website-monitoring.com
    12. 12. Twitter Facts: Approach to success:✤ 92% of americans are aware ✤ Feed tweets in blogs of twitter ✤ Twitter speech bubbles✤ 8% of americans use twitter average 50 clicks/month✤ 34% of twitter users are under 24✤ 3 in 10 users access the service daily http://www.edisonresearch.com 15 http://www.website-monitoring.com
    13. 13. Twitter on campus What role does it play? ✤ Micro-blog ✤ Quick daily update ✤ Topics differ from blog posts ✤ Builds community among ambassadors ✤ Educational 16
    14. 14. Twitter on campus Is it worth it? 17
    15. 15. Twitter in the classroom University of Texas-Dallas✤ 90 person lecture hall✤ class members set up accounts✤ displayed tweets on a screen during class ✤ students posted comments/messages re: lecture ✤ students asked questions during class
    16. 16. Twitter in the classroom University of California-Berkeley and Northern Illinois University✤ Group contact✤ “student-to-teacher-to-student” office hours✤ sharing of information not on the syllabus✤ bulletin board, last minute news✤ replaces email announcements
    17. 17. Twitter in the classroom50 more ways to use Twitter in the classroom http://bit.ly/50WaysforTwitter
    18. 18. Facebook
    19. 19. http://www.edisonresearch.com
    20. 20. http://www.edisonresearch.com
    21. 21. http://www.edisonresearch.com
    22. 22. Facebook in the classroom Facebook Pages✤ Great for brands, services, products, organizations✤ When you “like” a Page, updates will be seen in your news feed✤ You can not message all members at once on a Page✤ As admin you are anonymous
    23. 23. Facebook in the classroom Facebook Pages Facebook Groups✤ Great for brands, services, ✤ Great for affinity groups and products, organizations classroom settings✤ When you “like” a Page, ✤ When you join a Group, new updates will be seen in your posts are emailed to you news feed ✤ You can message all members✤ You can not message all at once on a Group members at once on a Page ✤ As a member your photo is✤ As admin you are anonymous seen by other members
    24. 24. Facebook in the classroom Privacy Concerns✤ You do not have to “friend” students✤ With high security settings, students will not see your profile✤ Only your photo will be visible✤ You can “tag” anyone in a Group, friend or not
    25. 25. Facebook in the classroom✤ Brainstorm or comment on readings✤ Share multimedia easily✤ Replace email announcements: ✤ homework updates ✤ class discussions
    26. 26. Facebook in the classroom✤ Brainstorm or comment on readings✤ Share multimedia easily✤ Replace email announcements: ✤ homework updates ✤ class discussions SMC students prefer to be communicated with on Facebook vs. Email
    27. 27. Facebook in “real life”http://www.facebook.com/home.php?sk=group_201024199933773&ap=1
    28. 28. Thank you!Mallory Wood@MalloryWoodmarketingwithmallory.comSaint Michael’s College TWTWJune 7, 2011 29
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