Give your content legs   and run with it!
Who are we?Nick DeNardis            Mallory Wood@nickdenardis            @mallorywoodAssociate Director of    Assistant Di...
What is a website?
“A website is a collection of related web pages   containing images, videos or other digital assets. Awebsite is hosted on...
Your web presence
Any where, any timeAudiences interact with content, not a website
Isn’t social doing enough?   http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
89,728 visitors 1,015 shares
OpportunitiesTurn one piece of content into five
Not just your users  but YOU spreading your content!
What is content?
Approach to content:     Reactive vs. Proactive     Repurpose vs. Redo          Interactive
Low hanging fruit
Most Popular pages this week
Auto Suggestdestination pages
10 facts about your      institutionEveryone has them.. How can we extend them?
Scavenger Hunt            Text   http://wayne.edu/wordhunt/
Clues•   The letter is inside the building guarded by    Hippocrates.•   It is inside the building where you can see all t...
Scavenger Results
Interactive Web Video
Video Contest
Video Contest
Video Contest                                     Texthttp://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ...
Interactive http://texasexes.org/tenthings/
Interactive
Virtual Campus Tour
Virtual Campus Tour    http://www.youtube.com/watch?v=uY5aduiy5j8
Virtual Campus Tour    http://www.youtube.com/watch?v=uY5aduiy5j8
Virtual Campus Tour    http://www.youtube.com/watch?v=uY5aduiy5j8
Virtual Campus Tour       TOUR          This was @Jer3my’s idea!
FAQ’sEver think to yourself, “why am I writing this?”
Well stop!It isn’t helping your users discover your content
FAQ’s re-imagined   http://www.pugetsound.edu/admission/
FAQ’s re-imagined   http://www.formspring.com/saintmichaels
FAQ’s re-imagined    http://www.formspring.me/gabbismc
http://admissions.wayne.edu/
FAQ’s re-imagined     http://vyou.com/gabbismc
Tracking EffectivenessDon’t bother doing anything if you’re not tracking
Step 1:    Figure out what to track•   Homepage               •   Landing Page•   Admissions             •   Click (anywhe...
Step 2:Figure out how to track it
Step 3:Actually track it
Setup a schedule    that works for you
Calendar necessities     Academic calendar    Recruitment schedule       Special events
So... now what?
Evaluate your sitehttp://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/...
Google Custom Maps
Questions?
Thank you!http://slidesha.re/psuweb11-legs
Photo Credits• http://www.flickr.com/photos/marsdd/  1893884585/• http://www.flickr.com/photos/  littleblackcamera/438163705/
Give Your Content Legs and Run With It
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Give Your Content Legs and Run With It

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Give Your Content Legs and Run With It

  1. 1. Give your content legs and run with it!
  2. 2. Who are we?Nick DeNardis Mallory Wood@nickdenardis @mallorywoodAssociate Director of Assistant Director ofWeb Communications Marketing, Social MediaWayne State University Saint Michael’s College
  3. 3. What is a website?
  4. 4. “A website is a collection of related web pages containing images, videos or other digital assets. Awebsite is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL.” -- Wikipedia
  5. 5. Your web presence
  6. 6. Any where, any timeAudiences interact with content, not a website
  7. 7. Isn’t social doing enough? http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
  8. 8. 89,728 visitors 1,015 shares
  9. 9. OpportunitiesTurn one piece of content into five
  10. 10. Not just your users but YOU spreading your content!
  11. 11. What is content?
  12. 12. Approach to content: Reactive vs. Proactive Repurpose vs. Redo Interactive
  13. 13. Low hanging fruit
  14. 14. Most Popular pages this week
  15. 15. Auto Suggestdestination pages
  16. 16. 10 facts about your institutionEveryone has them.. How can we extend them?
  17. 17. Scavenger Hunt Text http://wayne.edu/wordhunt/
  18. 18. Clues• The letter is inside the building guarded by Hippocrates.• It is inside the building where you can see all the stars at night. The time changes color on this building at night.• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
  19. 19. Scavenger Results
  20. 20. Interactive Web Video
  21. 21. Video Contest
  22. 22. Video Contest
  23. 23. Video Contest Texthttp://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv
  24. 24. Interactive http://texasexes.org/tenthings/
  25. 25. Interactive
  26. 26. Virtual Campus Tour
  27. 27. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
  28. 28. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
  29. 29. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
  30. 30. Virtual Campus Tour TOUR This was @Jer3my’s idea!
  31. 31. FAQ’sEver think to yourself, “why am I writing this?”
  32. 32. Well stop!It isn’t helping your users discover your content
  33. 33. FAQ’s re-imagined http://www.pugetsound.edu/admission/
  34. 34. FAQ’s re-imagined http://www.formspring.com/saintmichaels
  35. 35. FAQ’s re-imagined http://www.formspring.me/gabbismc
  36. 36. http://admissions.wayne.edu/
  37. 37. FAQ’s re-imagined http://vyou.com/gabbismc
  38. 38. Tracking EffectivenessDon’t bother doing anything if you’re not tracking
  39. 39. Step 1: Figure out what to track• Homepage • Landing Page• Admissions • Click (anywhere)• Schedule a Tour • Submit a Question• Thank You • Subscribe to Updates • Open Subscription Email • Click on Email Link
  40. 40. Step 2:Figure out how to track it
  41. 41. Step 3:Actually track it
  42. 42. Setup a schedule that works for you
  43. 43. Calendar necessities Academic calendar Recruitment schedule Special events
  44. 44. So... now what?
  45. 45. Evaluate your sitehttp://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops
  46. 46. Google Custom Maps
  47. 47. Questions?
  48. 48. Thank you!http://slidesha.re/psuweb11-legs
  49. 49. Photo Credits• http://www.flickr.com/photos/marsdd/ 1893884585/• http://www.flickr.com/photos/ littleblackcamera/438163705/

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