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Toyota final ready

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  • 1. TOYOTA
  • 2. -:BRIEF HISTORY:-  The history of Toyota started in 1933 at Japan.  Under the direction of the founder's son, Kiichiro Toyoda.  In 1929 automobile production and had begun researching gasoline- powered engines in 1930.  With the company being a division of Toyoda Automatic Loom works devoted to the production of automobiles.  Toyota Motor Co. was established as an independent and separate company in 1937.  Toyota Group is best known today for its cars, it is still in the textile business and still makes automatic looms, which are now computerized, and electric sewing machines which are available worldwide.
  • 3. -:VISION:-  Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. -:Mission:-  Supplying the range of vehicles, parts, accessories and services to meet the requirements of the South African and export markets that it services.  Ensuring that products are of outstanding quality, value for money and instil pride of ownership
  • 4. -:SWOT ANALYSIS:- Strengths: Weaknesses: • Diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. • JIT • TQM • Product Line • Toyota’s culture • Trade union issues • Higher Lead Time • Company needs to cautiously keep producing cars in order to retain its operational efficiency Opportunities: Threats: • Toyota has also sold on its technology to other motor manufacturers, for example Ford has bought into the technology for its new Explorer SUV Hybrid • Toyota is to target the 'urban youth' market. • Toyota faces tremendous competitive rivalry in the car market. • Economic instability
  • 5. -:OPERATIONS STRATEGIES:-  As described by external observers of Toyota, the principles of the Toyota Way are:  Base your management decisions on a long-term philosophy, even at the expense of short-term goals.  Create continuous process flow to bring problems to the surface  Use "pull" systems to avoid overproduction.  Build a culture of stopping to fix problems, to get quality right the first time.  Standardized tasks are the foundation for continuous improvement and employee empowerment
  • 6. -:PRODUCT PROFILE:- Create continuous process flow to bring problems to the surface. So Toyota is process focussed not product focussed.
  • 7. Toyota is in maturation stage. -:PRODUCT LIFE CYCLE:-
  • 8. -:USP:-  Toyota communicating this USP ( Unique Selling Proposition) relentless march towards better quality, safety, productivity and sales. -:Outsourcing percentage of Toyota:- Toyota outsources over 70% of their vehicle to different companies, and operates an open book.
  • 9. -:PLANT LOCATIONS:-  Manufacturing plant located in Bidadi near Bangalore Reasons:  Availability of resources & skilled labor.  Transportation facilities.  Bidadi plant is near to Bangalore.  Good environment conditions.  Govt rules and regulations.
  • 10. THANK YOU By, VEERANNA H SHIVAKUMAR T SOMANATH K G SHARAT CHANDRA N P