The history of Toyota started in 1933 at Japan.
Under the direction of the founder's son, Kiichiro Toyoda.
In 1929 automobile production and had begun researching gasoline-
powered engines in 1930.
With the company being a division of Toyoda Automatic Loom works
devoted to the production of automobiles.
Toyota Motor Co. was established as an independent and separate company
Toyota Group is best known today for its cars, it is still in the textile
business and still makes automatic looms, which are now computerized, and
electric sewing machines which are available worldwide.
Toyota will lead the way to the future of mobility, enriching lives
around the world with the safest and most responsible ways of
moving people. Through our commitment to quality, constant
innovation and respect for the planet, we aim to exceed expectations
and be rewarded with a smile.
Supplying the range of vehicles, parts, accessories and services to
meet the requirements of the South African and export markets that it
Ensuring that products are of outstanding quality, value for money
and instil pride of ownership
• Diversified product range, highly targeted
marketing and a commitment to lean
manufacturing and quality.
• Product Line
• Toyota’s culture
• Trade union issues
• Higher Lead Time
• Company needs to cautiously keep producing
cars in order to retain its operational
• Toyota has also sold on its technology to other
motor manufacturers, for example Ford has
bought into the technology for its new
Explorer SUV Hybrid
• Toyota is to target the 'urban youth' market.
• Toyota faces tremendous competitive rivalry
in the car market.
• Economic instability
As described by external observers of Toyota, the principles of the
Toyota Way are:
Base your management decisions on a long-term philosophy, even at the
expense of short-term goals.
Create continuous process flow to bring problems to the surface
Use "pull" systems to avoid overproduction.
Build a culture of stopping to fix problems, to get quality right the first
Standardized tasks are the foundation for continuous improvement and
Create continuous process flow to bring
problems to the surface. So Toyota is
process focussed not product focussed.
Toyota is in maturation stage.
-:PRODUCT LIFE CYCLE:-
Toyota communicating this USP ( Unique Selling
Proposition) relentless march towards better quality,
safety, productivity and sales.
-:Outsourcing percentage of Toyota:-
Toyota outsources over 70% of their vehicle to
different companies, and operates an open
Manufacturing plant located in Bidadi near
Availability of resources & skilled labor.
Bidadi plant is near to Bangalore.
Good environment conditions.
Govt rules and regulations.
SOMANATH K G
SHARAT CHANDRA N P