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By Sajjad Ahmad Awan PhD
Scholar
• Technologies are not a given, but man-made constructs.

They are the products of cultural evolution, with
different definitions, perceptions, and are continuously
evolving in a social context.
• The socio-economic patterns embedded in both the

content of technologies and the processes of innovation
are exposed showing that technology does not develop
according to an inner technical logic but is instead a
social product, patterned by the conditions of its
creation and use.
Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

2
Common Information Environment

Society

Cultural
heritage

Education

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

Science &
technology

3
Structural frame: Focuses on
roles and responsibilities,
coordination, and control.
Organization charts help define
this frame.

Human resources frame:
Focuses on providing harmony
between needs of the
organization and needs of
people.

Political frame: Assumes
organizations are coalitions
composed of varied individuals
and interest groups. Conflict
and power are key issues.

Symbolic frame: Focuses on
symbols and meanings related to
events. Culture is important.

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

4








Systemic innovation policy
• enhancing self-organisation through learning and experimenting ......
Orienting innovation towards societal needs
• as a forum for exchange between demand and supply perspective, and
societal value articulation orient innovation towards societal needs and
future users’ demands in an early phase of the innovation trajectory
Agenda setting process
• evoke certain expectations towards a technology and thereby motivate
actors to mobilise resources and invest in certain innovations
Providing anticipatory intelligence
• understanding of dynamics of change based on a diversity of knowledge
sources as a base for future oriented decision making

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

5


Social inclusion/widening participation












Managing diversity
Increasing numbers
Scalable services
Developing the learner community
Developing the workforce/staff
Empowerment
Leadership






National, regional, local
Across sectors
Across domains
Working with stakeholders

Training & skills

Building partnerships

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

6


Training & skills







Developing the learner community
Developing the workforce/staff
Empowerment
Leadership






National, regional, local
Across sectors
Across domains
Working with stakeholders

Building partnerships

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

7









New focus: data intensive
New skills (IT)
New disciplines e.g. Astro-informatics
Highly distributed
Collaborative
Virtual communities
Knowledge-rich infrastructures
Increased support for e-Science

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

8
Theoretical Perspectives
 Socio-technical regimes
• variation and selection shaped interplay between various levels of socioeconomic framework
Interpretative flexibility
• Negotiation among social groups with their different interests on
interpretation of new artefacts leads to continuous process of opening
and closing of socio-technical options (Bijker et al)
Heterogeneous engineers
• Actors pursuing alignment of material and social elements within
heterogenous networks (Law & Callon)
Socio-technical Stabilisation
• Emergence of dominant designs: network effects, role of embedding in
infrastucture
Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

9



Insights I
Relevance of downstream phase of innovation
• embedding into socio-cultural context as highly

relevant part of innovation.
• co-construction of users and technology;


Variation constraints
• at the same time design process structured through

embedding into existing framework (e.g. sociotechnical regimes: firm routines, best practice rules etc.
and cultural settings: images of use(rs), perception

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

10





Insights II
Role of visions &Expectations
• Major impact of shared expectations among specific groups of actors
and wider society on technological trajectories
local/universal translations
• The same technology might be incorporated into different sociotechnical patterns in different socio-cultural contexts
• socio-technical patterns that have been developed on a local level need
to be translated before they can feed into universal patterns forming the
structuring regime for again other innovation activities.

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

11








Foresight as process moderator, yes but
• mapping of relevant actors not at all trivial (user side!) involvement of
social scientists needed
Foresight as expectation management, yes but
• linear/narrow visions can be barriers
• need for richness on societal side
• more emphasis on creative elements?
Understanding of dynamics of change, yes but
• need to look at embedding into societal context to describe ‘real world’
technology trajectories relevant for policy
Localisation through Foresight
• relevance of local Foresight even for ‘universal’ technology

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

12




How to feed a holistic socio-technical analysis into a
fragmented policy arena?
How can we go from fostering innovation capability to
orienting innovation towards desired objectives
(sustainability, quality of life ...)?
 should Foresight link up to other instruments such as

strategic niche management et al

Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

13
SOME OPEN ISSUES FOR FURTHER
THOUGHT ...
•

How to feed a holistic socio-technical analysis into a
fragmented policy arena?

•

How can we go from fostering innovation capability to
orienting innovation towards desired objectives
(sustainability, quality of life ...)?
– should Foresight link up to other instruments
The end
Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab

15

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Technology in socio cultural contex by Sajjad Ahmad Awan PhD Scholar TE DTSC Kshushab

  • 1. By Sajjad Ahmad Awan PhD Scholar
  • 2. • Technologies are not a given, but man-made constructs. They are the products of cultural evolution, with different definitions, perceptions, and are continuously evolving in a social context. • The socio-economic patterns embedded in both the content of technologies and the processes of innovation are exposed showing that technology does not develop according to an inner technical logic but is instead a social product, patterned by the conditions of its creation and use. Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 2
  • 3. Common Information Environment Society Cultural heritage Education Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab Science & technology 3
  • 4. Structural frame: Focuses on roles and responsibilities, coordination, and control. Organization charts help define this frame. Human resources frame: Focuses on providing harmony between needs of the organization and needs of people. Political frame: Assumes organizations are coalitions composed of varied individuals and interest groups. Conflict and power are key issues. Symbolic frame: Focuses on symbols and meanings related to events. Culture is important. Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 4
  • 5.     Systemic innovation policy • enhancing self-organisation through learning and experimenting ...... Orienting innovation towards societal needs • as a forum for exchange between demand and supply perspective, and societal value articulation orient innovation towards societal needs and future users’ demands in an early phase of the innovation trajectory Agenda setting process • evoke certain expectations towards a technology and thereby motivate actors to mobilise resources and invest in certain innovations Providing anticipatory intelligence • understanding of dynamics of change based on a diversity of knowledge sources as a base for future oriented decision making Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 5
  • 6.  Social inclusion/widening participation          Managing diversity Increasing numbers Scalable services Developing the learner community Developing the workforce/staff Empowerment Leadership     National, regional, local Across sectors Across domains Working with stakeholders Training & skills Building partnerships Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 6
  • 7.  Training & skills      Developing the learner community Developing the workforce/staff Empowerment Leadership     National, regional, local Across sectors Across domains Working with stakeholders Building partnerships Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 7
  • 8.         New focus: data intensive New skills (IT) New disciplines e.g. Astro-informatics Highly distributed Collaborative Virtual communities Knowledge-rich infrastructures Increased support for e-Science Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 8
  • 9. Theoretical Perspectives  Socio-technical regimes • variation and selection shaped interplay between various levels of socioeconomic framework Interpretative flexibility • Negotiation among social groups with their different interests on interpretation of new artefacts leads to continuous process of opening and closing of socio-technical options (Bijker et al) Heterogeneous engineers • Actors pursuing alignment of material and social elements within heterogenous networks (Law & Callon) Socio-technical Stabilisation • Emergence of dominant designs: network effects, role of embedding in infrastucture Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 9
  • 10.   Insights I Relevance of downstream phase of innovation • embedding into socio-cultural context as highly relevant part of innovation. • co-construction of users and technology;  Variation constraints • at the same time design process structured through embedding into existing framework (e.g. sociotechnical regimes: firm routines, best practice rules etc. and cultural settings: images of use(rs), perception Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 10
  • 11.    Insights II Role of visions &Expectations • Major impact of shared expectations among specific groups of actors and wider society on technological trajectories local/universal translations • The same technology might be incorporated into different sociotechnical patterns in different socio-cultural contexts • socio-technical patterns that have been developed on a local level need to be translated before they can feed into universal patterns forming the structuring regime for again other innovation activities. Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 11
  • 12.     Foresight as process moderator, yes but • mapping of relevant actors not at all trivial (user side!) involvement of social scientists needed Foresight as expectation management, yes but • linear/narrow visions can be barriers • need for richness on societal side • more emphasis on creative elements? Understanding of dynamics of change, yes but • need to look at embedding into societal context to describe ‘real world’ technology trajectories relevant for policy Localisation through Foresight • relevance of local Foresight even for ‘universal’ technology Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 12
  • 13.   How to feed a holistic socio-technical analysis into a fragmented policy arena? How can we go from fostering innovation capability to orienting innovation towards desired objectives (sustainability, quality of life ...)?  should Foresight link up to other instruments such as strategic niche management et al Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 13
  • 14. SOME OPEN ISSUES FOR FURTHER THOUGHT ... • How to feed a holistic socio-technical analysis into a fragmented policy arena? • How can we go from fostering innovation capability to orienting innovation towards desired objectives (sustainability, quality of life ...)? – should Foresight link up to other instruments
  • 15. The end Sajjad Ahmad Awan PhD Scholar TE DTSC Khushab 15