Distributing your film online

BEYOND THE BOX OFFICE presents Distributing Your Film Online by Malaika Mose http://www.beyondtheboxofﬁce.com

Old World for indie filmmaker • Filmmaker • Plays film at festival • Sells your film to distributor • Distributor gives filmmaker • advance • a percentage of revenues • Distributor sells to audience • Audience pays for film & gives • money to distributor • money to filmmaker • money to investorsSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film

“You ﬁnd that scenario along with...” Source: Torley on Flickr

“In fact it was more like...” • Filmmaker • Maybe plays film at festival • Maybe sells film to distributor who has rights to it everywhere forever • In which case Distributor gives filmmaker • advance of $0 - $15k on average • a percentage of revenues around 30%-60% after expenses. • Maybe distributor sells to audience • If theatres book or buy audience pays for film & gives • money to distributor • money to filmmaker • money to investorsSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-film

“Except after expenses...” Marketing DELIVERY Prints & Advertising Cross-collateralization stafﬁngSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-ﬁlm

“Except after expenses...” fee fee Marketing fee DELIVERY feefee Prints & Advertising fee Cross-collateralization fee fee fee stafﬁngSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-ﬁlm

There are never any revenues •money to distributor ✔Source: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-ﬁlm

So... •money to ﬁlmmaker •money to investors Not so muchSource: http://www.slideshare.net/Bnewman01/tribeca-all-access-online-tools-making-money-and-building-audiences-for-ﬁlm

Filmmaker Speaks“ A distributor will acquire a film just to put it in their library and theyll sit on it. You cant do anything to put it out there so ... the most frustrating thing is a deal that sucks financially but also sucks in terms of nobody hears about your film because distributors too busy with other films or doesnt know how to market your film – weve heard a lot of frustrations from filmmakers because of that. -Mynette Louie, Producer, Children of Invention

Change is a comin’ here

People are shifting their watching habits This is mostly video streaming & Netflix is the lion’s share http://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/

Fewer theatre-goersSource: http://www.thewrap.com/movies/article/they-may-be-all-right-are-kids-leaving-multiplex-27355?page=0,1

Why Online?•The Need for Instant Gratiﬁcation•The Eschewing of Constraints

New ways look like...

The Film Festival Revisited

Other reasons to do the circuit•Prestige attached to getting into a festival•Get Buzz•Sometimes a pre-requisite to distribution (online or otherwise)•Network/Share•Build your brand•Find your audience

Filmmaker Speaks on Finding Audiences“ Whats nice about going on a Festival Circuit is you can sometimes find out that maybe youre wrong (about your core audience). We always hoped, that it would have a broader appeal than just in the independent film scene, and Asian- American audiences as we went to the festival we found that the film played very well to people who had families. The core audience ended up being a little broader than we initially expected which was nice. -Tze Chun, Director, Children of Invention

The Short Film Revisited

Thomas Beale Cipher Stats Source: Andrew S Allen,

Filmmaker Speaks“ I was soon taking calls from studio ” execs, production houses, and others interested in collaborating on future projects -Andrew S. Allen, Director,Thomas Beale Cipher

Filmmaker Speaks“ The wide release — where a short ﬁlm can make its biggest impact — happens online.” -Andrew S. Allen, Director,Thomas Beale Cipher ”

The Short FilmReincarnated as Web Series

Give it away now

Now for a personal story...

I watched The Yes Men for free

Ended up $75 poorer

Filmmaker Speaks“ The biggest thing I learned from this experience is that giving something away to earn people’s trust and build a fan base makes selling future creations much much easier—be it a ” feature ﬁlm, web series, or even merchandise. -Andrew S. Allen, Director,Thomas Beale Cipher

Mobile Distribution

Facebook Distribution

Tools of the trade•Video Sites•Aggregator (req’d for iTunes, Hulu, etc.)•Application Developer•Embeddable players

Video Sites• Babelgum• Vimeo• Blip.tv• itzon.tv• FilmAnnex• Crackle• YouTube• Boxee• Veoh• Snagﬁlms (docs)• Jaman• and many more...

Aggregator: Distribber

Aggregator: Indieﬂix •70/30 split, after costs •Help with promotion •Also stream on their site

To Mobile Devices•Aggregator•Video sites that have mobile version or app•Application Developer

Mobile app/sites and many more...

Film App Developerspecialize in mobile apps specialize in ﬁlm apps

Freelancers

Facebook Apps for Films

All in one: Embeddable Player

Built-in monetizationhttp://www.chrisjonesblog.com/2011/02/selling-your-ﬁlm-from-your-webpage-with-dynamoplayer-how-did-we-do-in-our-ﬁrst-week.html

To TVs•Aggregator - VOD•Connected TV Apps for Over the Top

STB/Connected TV AppsPlatforms

Parting thoughts...•You can put it there, but you also have to get people to come

Parting thoughts...•When making distribution deals, don’t give everything away

Parting thoughts...•There’s no “right” way

Resources•Peter Broderick’s Welcome to the New World•Brian Newman’s blog•The Workbook Project

http://beyondtheboxofﬁce.com @malaikamosemalaika@beyondtheboxofﬁce.comhttp://quora.com/malaika-mose

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Distributing your film online

by Malaika Mose on May 18, 2011

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Distributing your film online — Presentation Transcript