Logica – Most Trusted Innovation Partner
Gerben Mak
Director Innovation Logica NL
Amstelveen, February, 2009
© Logica 2009. All rights reserved

Innovation at Logica
Mission: to become the
most trusted innovation
partner of our clients
Drivers for innovation:
• New business
• Customer value
Technology
• Efficiency improvements
• Costsaving
Innovation
Triangle
Creativity Organization
Logica Innovation Management 2009

Logica innovation management NL - summarized
1. Thought leadership
2. Innovation Projects
3. Innovation Management Consulting
4. Substantial
Logica Innovation Management 2009

1. Thought leadership: Innovation themes NL 2008
• Strategic Marketing
• 6 innovation themes:
– Described in position whitepapers
– Discussed in innovation-circles
– Published through press and events
• Lead to innovation projects, demonstrators and Working Tomorrow assignments
New Commerce ID Management Media
Marketing & distribution Trading ID for Convergence of media into all
> 2010 value added services IP world
Sustainability Collaboration Wellness & Lifestyle
Corporate Social Synergizing technology, Changing demography
Responsibility organizations and people supported by technology
Logica Innovation Management 2009

1. Thought leadership: share and discuss
Logica Innovation Management 2009

2. Open innovation projects, in different tastes
Strategic programs:
Long term, European scale, in cooperation with knowledge institutions, EU, cross
industry, academic character
Business Innovation projects:
Short timeframe, national scale, in cooperation with clients, co-investments, focus
on practical results and business relevance
Logica Innovation Management 2009

3. Innovation Management Consulting
Innovation
Management
Consulting
Thought leadership Innovation Projects
(theory) (practical experience)
Logica Innovation Management 2009

Innovation = communication
Logica Innovation Management 2009

Example project: MultimediaN - Assisting People in Motion
Tourist Assist Smart Table Travel Assist
Mobile Financial The ideal media mix Assisted Walking Emotion 2.0
Device
Logica Innovation Management 2009

MultimediaN seminar 11 December 2008
Logica Innovation Management 2009

SMART Mobile – value added services stimulating payments
SMART Travel
• Transport company, MultimediaN, Logica (India)
• PoC for services in travel context
SMART Scanning
• Free daily newspaper and Logica
• Using QR codes to make newspaper interactive
SMART Loyalty
• Logica Working Tomorrow, CCV
• Saving loyalty on NFC phone, use phone display for
promotions, interaction
SMART Parking
• KPN, Samsung, Nedap, Logica
• Trial for dynamic parking services
Logica Innovation Management 2009

Example project: ATM Service Corner
Cash services
Remittances
Mobile top-up
Ticketing
Liosk services
Logica Innovation Management 2009

Innovation using biometrics
Security
Services
Loyalty
Logica Innovation Management 2009

Thank you
Gerben Mak
Email: Gerben.mak@logica.com
Pictures: www.flickr.com/photos/makkie
Business: www.linkedin.com/pub/dir/gerben/mak
Social: http://makkiesan.hyves.nl
Mobile: +31610882943
© Logica 2009. All rights reserved