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Simple Web Marketing for Small Businesses: Makeover Tips

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  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • Transcript

    • 1. Simple Web Marketing for Small Business: Makeover Tips
      by
    • 2. Why are you here?
    • 3. I want to feel good about my website.
      I hate my website.
      I want to be able to “google” my business.
      I want to get more leads from my site.
      What is PPC, SEO, CMS, etc.?
    • 4. Why we started Web-O-Matic.
    • 5. What have we learned?
    • 6. An effective small business website should:
      Be Easily found
      Be Visually pleasing
      Be Easy to use
      Incite an action
    • 7. Be Easily Found
      Things you can do ON-site
      Things you can do OFF-site
    • 8. Easily Found: On-Site Activities
      Build a keyword ATTACK list
      Update Title, Description, and ALT tags
      Keywords (hyphenated) in URLs
      Use ATTACK list throughout content
      Remember to make words GEO specific
      (Bedford ma landscaping vs. landscaping)
    • 9. Easily Found: Off-Site Activities
      Search engine local directories
      Pay Per Click
      Social Media (Linked-in, Twitter, Facebook)
      PR / Media Mentions
      Use in all company marketing materials
    • 10. Visually Pleasing
      Clean and simple; less is usually more
      Do you love your logo??
      Use ONLY High Quality Photos
      Turn off any “Auto-Play” media
      Stick to a grid
      Great knock-off vs. bad original
    • 11. Easy to use
      Standard navigation
      Logical groupings of content
      Consider top 3 most important items
      Prominent contact info
      Consider mobile users
      Least amount of clicks
    • 12.
    • 13. Incite An Action
      You must ASK them to do something
      What is the typical sales process?
      Test different Calls to Action
      Use multiple Calls to Action, but make it easy to just call
    • 14. A crap website says "I don't care”"
    • 15.
    • 16.
    • 17.
    • 18.
    • 19. And now some quick re-designs.

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