Simple Web Marketing for Small Businesses: Makeover Tips

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  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • You need to take this really seriously.
  • Simple Web Marketing for Small Businesses: Makeover Tips

    1. 1. Simple Web Marketing for Small Business: Makeover Tips<br />by<br />
    2. 2. Why are you here?<br />
    3. 3. I want to feel good about my website.<br />I hate my website.<br />I want to be able to “google” my business.<br />I want to get more leads from my site.<br />What is PPC, SEO, CMS, etc.? <br />
    4. 4. Why we started Web-O-Matic.<br />
    5. 5. What have we learned?<br />
    6. 6. An effective small business website should:<br />Be Easily found<br />Be Visually pleasing<br />Be Easy to use<br />Incite an action<br />
    7. 7. Be Easily Found<br />Things you can do ON-site<br />Things you can do OFF-site<br />
    8. 8. Easily Found: On-Site Activities<br />Build a keyword ATTACK list<br />Update Title, Description, and ALT tags<br />Keywords (hyphenated) in URLs<br />Use ATTACK list throughout content<br />Remember to make words GEO specific<br />(Bedford ma landscaping vs. landscaping)<br />
    9. 9. Easily Found: Off-Site Activities<br />Search engine local directories<br />Pay Per Click<br />Social Media (Linked-in, Twitter, Facebook)<br />PR / Media Mentions<br />Use in all company marketing materials<br />
    10. 10. Visually Pleasing<br />Clean and simple; less is usually more<br />Do you love your logo??<br />Use ONLY High Quality Photos<br />Turn off any “Auto-Play” media<br />Stick to a grid<br />Great knock-off vs. bad original<br />
    11. 11. Easy to use<br />Standard navigation<br />Logical groupings of content<br />Consider top 3 most important items<br />Prominent contact info<br />Consider mobile users<br />Least amount of clicks<br />
    12. 12.
    13. 13. Incite An Action<br />You must ASK them to do something<br />What is the typical sales process?<br />Test different Calls to Action<br />Use multiple Calls to Action, but make it easy to just call<br />
    14. 14. A crap website says "I don't care”"<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19. And now some quick re-designs.<br />

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