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Understanding Internet marketing

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Understanding Internet marketing

Understanding Internet marketing


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  • 1. Online eMarketing Model 2012 Online Your Website Traffic from Registration Enquiries Your Reciprocal Blogs with Ecommerce returned with Corporate SEO | SEM Linking Payment Phone Calling Website SMO | SMM Back Link & Quotation SOCIAL MEDIA Direct Mailing Letters POST to OPTIMIZATION Companies / Home / Individuals Monthly e-Newsletters / Greetings SOCIAL MEDIA Card / Birthday Card eManagement MARKETING Referral Reward Scheme SEARCH ENGINE Online and Offline Programmes OPTIMISATION Internet Banner Skyscraper Ads SEARCH ENGINE 120x600 | 160x600 Landing Page & MARKETING Squeeze PageMobile iPhone / Blackberry SMS-MMS With Audio / Video Lead Capturing DISPLAY / CLASSIFIEDOnline Tracking / Statistics System with auto-responders ADVERTISING - Web Traffic from Affiliate / Forum / Article sitesTim Tan YA | 97652271 - Web Traffic from Email Marketing Flyers
  • 2. Online eMarketing Model 2012 Search Engine Optimization (SEO) is the practice of maximizing the volume or quality of traffic to a web site (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. Copyright © | Please note that the symbols and logo used here are the property of the respective owners Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Search_engine_optimization
  • 3. Online eMarketing Model 2012 Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion . The practice of buying paid search listings as part of SEM is a common practice. Copyright © | Please note that the symbols and logo used here are the property of the respective owners Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Search_engine_marketing
  • 4. Online eMarketing Model 2012 Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO. Copyright © | Please note that the symbols and logo used here are the property of the respective owners www.facebook.com/yourcompanyname www.twitter.com/yourcompanyname www.linkedin.com/yourcompanyname Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Social_media_optimization
  • 5. Online eMarketing Model 2012 Social Media Marketing is a recent component of organizations integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—Advertising, personal selling, public relations, publicity, direct marketing and sales promotion —to produce a customer focused message. Copyright © | Please note that the symbols and logo used here are the property of the respective owners Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Social_media_marketing
  • 6. Online eMarketing Model 2012 Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. Affiliate Site Merchant Site Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Affiliate_marketing
  • 7. Online eMarketing Model 2012E-mail marketing is a form of direct marketing which uses electronic mail as ameans of communicating commercial or fundraising messages to an audience.In its broadest sense, every e-mail sent to a potential or current customer could beconsidered e-mail marketing. Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Email_marketing
  • 8. Online eMarketing Model 2012 Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. Typical web banner , sized 468×60 pixels. Or 728 by 90 pixels Square Button Square Button Sized Sized 125 x125 pixels. 300 x 250 pixels. Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Display_advertising
  • 9. Online eMarketing Model 2012 Copyright © | Please note that the symbols and logo used here are the property of the respective owners Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Classified_advertising
  • 10. Online eMarketing Model 2012 Copyright © | Please note that the symbols and logo used here are the property of the respective owners Extracted :Tim Tan YA | 97652271 http://en.wikipedia.org/wiki/Article_marketing
  • 11. Online eMarketing Model 2012 Tim Tan YA +65-97652271 Makemysite.sg@gmail.com