Government Construction Summit 2013 by John Prevc

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John Prevc's presentation delivered at the UK Government Construction Summit 2013. The session was titled 'The Great Exports Debate'.

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Government Construction Summit 2013 by John Prevc

  1. 1. Title Date Government Construction Summit 02 July 2013 John Prevc - Make Architects
  2. 2. Page title • Architects,InteriorArchitects andUrbanDesigners • Employeeownedtrust • 134partners • 27builtprojects • 81awards-winsandcommen- dations
  3. 3. London Beijing Hong Kong 3offices
  4. 4. Jubilee Campus, University of Nottingham 5 Broadgate, LondonThomas Clarkson Academy, Wisbech Olympic Handball Arena, LondonGrosvenor Waterside, London The Cube, Birmingham UKProjects
  5. 5. Aura SOHO, Beijing, China Crystal Island, Shenzhen, China Luxury apartments, Barbados Bahrain Financial Harbour Hotel, Dubrovnik The Lagoons, Dubai Resort masterplan, Honduras Stellar Tower, Abu Dhabi Halley VI Research Station, Antarctica One Alfred Street, Sydney, Australia Las Vegas Arena, USA Children’s Hospital, Kurdistan, Iraq Resort masterplan, Nevis, Carribean Reem Island EDC Headquarters, Ratingen, Germany Make Middle East studio Make Beijing studio Make London studio Luxury resort masterplan, Montenegro Liangping Sports Centre, Chongqing, China Tianjin masterplan Esprit flagship store, Hong Kong HSBC Private Bank (Suisse) SA, Geneva, Switzerland Marine Conservation Resort, UAE Wrap Tower, Hong Kong Humber residence, Canada Departmental Administrative Headquarters, Abu Dhabi, UAE Internationalprojects Toronto, Canada Aranya housing, Mumbai Heuston Station, Dublin
  6. 6. Residential development, Mumbai, India Weihai Pavillion, Weihai, China HSBC Geneva, Switzerland . Heuston Station masterplan, Dublin, Ireland Argyle Street, Hong Kong EDC Headquarters, Dusseldorf, Germany InternationalProjects Skyline
  7. 7. Architectsworkingabroad-somestatisticsfromAJ100Survey • About 70% of UK largest practices are actively seaking work abroad. • 56 % are looking at the EU, the Middle East, United Arab Emirates, Dubai and Qatar. • 48 % are looking for work in new EU states, China, Hong Kong and India. • Areas of significantly declining interest included the United Arab Emirates, which saw a 21 % reduction and new EU, where interest fell by 18 %. • UK practices are increasingly running overseas projects from the UK - It makes the job easier to manage and is less risky than opening offices abroad. • Clients from the Far East are willing to pay higher fees if the work is being carried out in UK offices rather than locally • The aggregate income from overseas work earned by UK practices on the AJ 100 list topped £220 million in the last year. • Overseas staff in 2011 was 73,367 in December 2011 and 70,166 in December 2012 a drop of 3,201
  8. 8. ‘The UK is an international centre of architectural expertise, offering an unparalleled depth and diversity of experience that is in demand worldwide. A high number of prestigious and creative UK-based architects do most of their important work outside the UK.’ AUKTIspokespersonsaidintheAJ100Survey.....
  9. 9. WhattheRIBArecommend "Before attempting to work in a foreign country, it is essential to have a good understanding of: the people their culture their political objectives their economic objectives their national objectives the physical climate local state of construction industry and building technology local codes and standards how you will be paid (internationally convertible currency)" People to talk to: • The Foreign and Commonwealth website www.fco.gov.uk • UKTrade and Investment (UKTI) • Overseas Market Introduction Services (OMIS)
  10. 10. • Diversification - a sustainable business • Office culture - over 20 nationalities • Office experiences - we have built abroad before • Architecture is very transportable • We have an offer that is valued Whydidwewanttoworkabroad?
  11. 11. • Language - English widely spoken • Culture – links with the UK • Architecture - architects from the UK are respected • Diplomacy - we are considered diplomatic • Politics - UK is stable and democratic WhatarethebenefitsofcomingfromUK?
  12. 12. • European Union - neighbours / trade agreements • Commonwealth - English speaking / shared history • BRICS - large emerging markets / getting bigger • North America - English speaking / politically aligned Whichplacesdidwechoosetoresearch?
  13. 13. • Go to a country where your skills are needed • Have a USP. Differentiate yourself from the local competition • Can you compete with local fee rates? • Can you charge higher fees for your unique offer? • Understand the technical process – level of detail required, client expectations • Work to cultural norms - do not impose preconceived ideas • Check key market indicators • Arrange for up front fees? • Taxation - do you want to get your money home? • Make everything legal Understandingthemarket
  14. 14. • Option 1 -Work with local collaborating architects and travel to meetings • Option 2 -Work with local collaborating architects and appoint local architect to represent you • Option 3 - Establish local office, send UK lead out and employ local architects Establishingalocalpresence?
  15. 15. Whatcanthegovernmentdo? • Help protect design ideas through international copyright and intellectual property law • Raise the profile of British architecture in Embassies and High Commissions • Assist RIBA / ARB / UIA in the protection of the title of Architect • Remove double taxation on fees earned abroad • Continue to oppose corruption and nepotism • Continue to promote brand “Great Britain”
  16. 16. Thankyou

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