OLD HABITS DIE HARD: CHANGE
MANAGEMENT IN SOCIAL MEDIA
AND ITS IMPLICATIONS FOR
USERS WITH MOTOR
IMPAIRMENTS.
Dr. Makayla ...
WHO AM I?
•  PhD in Human-Computer Interaction (Cerebral Palsy, Online
Social Networks and Change) - Sept 2012
•  PostDoc ...
MOTIVATION
Images have been removed please view PhD Thesis for personal
moitvation
http://openaccess.city.ac.uk/3011/
CP STORIES
Images have been removed please view PhD Thesis for CP
personas:
http://openaccess.city.ac.uk/3011/
OSN CHANGE & CP
Frequent and abrupt OSN changes i.e. UI and task structure
•  Confusion, task relearning, personal & use c...
MONITORING CHANGE
Facebook 431 Blog Comments
and 13,323 Likes
Facebook 427,925 Tweets
Using #NewTwitter
•  Overview of use...
ANALYZING CHANGE
#NewTwitter
Global Peaks
#NewTwitter Sentiment Analysis #NewTwitter Change Acceptance
EXPLORE
Images have been removed please view PhD Thesis for
Methodology:
http://openaccess.city.ac.uk/3011/
SURVEY
“Facebook are never thinking about
us users. We don’t need this feature, I
don’t know why they’ve done this.
Why ha...
5 STEP PROCESS FOR OSN CHANGE
UPDATE…
2013
•  Flickr – Excellent (Detected: Step 3 Persuade (Overlap) and Step 4
(Refreeze i.e. Active Support) and 5 (C...
PLEASE CONSIDER MOTOR IMPAIRED
USERS WHEN YOU CHANGE YOUR
“SOCIAL” WEBSITES.
OSN CHANGE ISN’T THE BE ALL AND END ALL THIS ...
THANK YOU!
@maccymacx
makayla.lewis@rhul.ac.uk
www.makaylalewis.co.uk
*FREE* PhD Thesis (including CSUN, DIS AND ASSETS pa...
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Old Habits Die Hard: Change Management in Social Media And Its Implications For Users With Motor Impairments

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Talk from Accessibility Toronto (a11yTO) http://www.meetup.com/a11yTo/events/178338082/

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Old Habits Die Hard: Change Management in Social Media And Its Implications For Users With Motor Impairments

  1. 1. OLD HABITS DIE HARD: CHANGE MANAGEMENT IN SOCIAL MEDIA AND ITS IMPLICATIONS FOR USERS WITH MOTOR IMPAIRMENTS. Dr. Makayla Lewis PostDoc @ Royal Holloway, University of London (Information Security Group) Web Accessibility London (a11yLDN) Organiser
  2. 2. WHO AM I? •  PhD in Human-Computer Interaction (Cerebral Palsy, Online Social Networks and Change) - Sept 2012 •  PostDoc on Cyber Security Cartographies (CySeCa) Project – Since Nov 2012 •  Essentially… HCI User Research who hearts Visual Storytelling Methods.
  3. 3. MOTIVATION Images have been removed please view PhD Thesis for personal moitvation http://openaccess.city.ac.uk/3011/
  4. 4. CP STORIES Images have been removed please view PhD Thesis for CP personas: http://openaccess.city.ac.uk/3011/
  5. 5. OSN CHANGE & CP Frequent and abrupt OSN changes i.e. UI and task structure •  Confusion, task relearning, personal & use confidence, introduction of poor UI features and or removal of accessible features. •  OSN use and independence is reduced by change •  Support individuals are often required to resolve problems or assist use •  This is often felt inappropriate by adult with CP.
  6. 6. MONITORING CHANGE Facebook 431 Blog Comments and 13,323 Likes Facebook 427,925 Tweets Using #NewTwitter •  Overview of users reactions to change within the user interface, this was done by investigating tweets or comments during peaks. •  In-depth look at users reactions to change over a 6-month period using an event-sampling method where the first 100 comments mentioning the change on a given day were collected & analysed.
  7. 7. ANALYZING CHANGE #NewTwitter Global Peaks #NewTwitter Sentiment Analysis #NewTwitter Change Acceptance
  8. 8. EXPLORE Images have been removed please view PhD Thesis for Methodology: http://openaccess.city.ac.uk/3011/
  9. 9. SURVEY “Facebook are never thinking about us users. We don’t need this feature, I don’t know why they’ve done this. Why have I got it but my friends don’t. F*** this how do I opt-out?” Similar response from Twitter users with CP.
  10. 10. 5 STEP PROCESS FOR OSN CHANGE
  11. 11. UPDATE… 2013 •  Flickr – Excellent (Detected: Step 3 Persuade (Overlap) and Step 4 (Refreeze i.e. Active Support) and 5 (Consultation) •  Twitter – Good (Detected: Step 1 Before (Limited Knowledge), Step 2 Unfreeze (Short Roll Out) and 3 (Overlap)) 2014 •  Twitter – Not So Good (Slowly Returning To Old Habits (#TwitterLayout Detected: Step 2 Unfreeze (Short Roll Out) and 3 (Overlap)) •  Flickr •  Excellent (Early 2014 – Detected: Step 1 and 2) •  Good (April 2014 – Returning To Old Habits: No Steps 1, 2 or 3) AND Facebook, Facebook, Facebook… Just Don’t Give A Monkey Uncle.
  12. 12. PLEASE CONSIDER MOTOR IMPAIRED USERS WHEN YOU CHANGE YOUR “SOCIAL” WEBSITES. OSN CHANGE ISN’T THE BE ALL AND END ALL THIS METHOD HAS RECENTLY BEEN INTRODUCED WITHIN THE CITIZEN SCIENCE SPACE (ZOONIVERSE)
  13. 13. THANK YOU! @maccymacx makayla.lewis@rhul.ac.uk www.makaylalewis.co.uk *FREE* PhD Thesis (including CSUN, DIS AND ASSETS papers): http://openaccess.city.ac.uk/3011/
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