Social Media in the Working World

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2014 Educators in the Workforce Institute

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  • We view social media as word of mouth, which Mayo Clinic has been built on for nearly 150 yrs.
  • We view social media as word of mouth, which Mayo Clinic has been built on for nearly 150 yrs.
  • implication
  • Syndicated News Media Resources
  • Featured on front page for about 3 wks.
  • Previously left on the cutting room floor
  • What they are saying about you is clearly going to outweigh what you are not saying about yourself.
  • implication
  • implication
  • News pieces, seeking engagement, feel-good patient stories, etc.
  • Microblogging, Up to 140 characters, For the people you don’t yet know
  • Share my expereince
  • This isn’t a fad that is going away.
    I believe that social media competence will become an expectation. However, I would suggest that the typical “competence via age” assumption, where one is deemed competent in social media because of their age, primarily references personal use rather than professional, strategic use.
  • There are cases where people were about to be hired but a social media post changed the employer’s mind.
  • Social Media in the Working World

    1. 1. Social Media in the Working World 2014 Educators in the Workplace Institute Makala Johnson (@MakalaJohnson)
    2. 2. 1994 – The Today Show http://www.youtube.com/watch?v=hVKRSsrIqpA
    3. 3. Agenda • MCCSM History • Platforms / Case Studies • What’s this mean for students? • Questions
    4. 4. Mayo Clinic’s First Social Networkers
    5. 5. Sources Influencing Preference for Mayo Clinic
    6. 6. The Internet merely amplifies word of mouth.
    7. 7. Mayo Clinic Center for Social Media
    8. 8. Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of patients.
    9. 9. If you think blocking is a viable long-term option…
    10. 10. So, you already have most of the risks…why not also get some of the benefits from these powerful tools?
    11. 11. Mayo Clinic Medical Edge
    12. 12. Entry into New Media • Existing Medical Edge radio mp3s • Launched 2005; downloads up 8,217% in 2 months
    13. 13. Longer Podcasts
    14. 14. Involuntary Myspace Presence
    15. 15. Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
    16. 16. Rare Diseases / Conditions
    17. 17. “I have had dozens of people mention this and probably over 15 out of state consults linked with this one video.” -Dr. Ruben Mesa, 10/29/09
    18. 18. Unique Myelofibrosis Patients
    19. 19. Dr. Ruben Mesa’s Observations “The YouTube videos have been an important part of a comprehensive program I have built in Arizona which included 18 new clinical trials, extensive publications and national and international speaking engagements for Myelofibrosis. The videos have been helpful to bring in some patients who would not have come (or known about us otherwise) and have been useful for patients who came for the other reasons above.”
    20. 20. Efficiency
    21. 21. Don’t just pitch the media. Be the media.
    22. 22. Tying it all together… Case Study: UT Ligament Split Tear
    23. 23. Dr. Berger’s Discovery: UT Ligament Split Tear
    24. 24. Jayson Werth’s Experience
    25. 25. USA TodayUSA Today
    26. 26. Last FridayLast Friday 3031031-9
    27. 27. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me.
    28. 28. What does this mean for students?
    29. 29. Education (a few examples…)
    30. 30. The Atlantic
    31. 31. Oops…
    32. 32. Dangers – Need to Know • No cyberbullying. • Be careful of specific location check-ins. • Know your privacy settings! • Ensure any accounts have professional public profiles. • Your present posts create your future background check. • Colleges and employers will search for you online. • …
    33. 33. Benefits • Build personal brand and establish expertise. • Breaking news • Grow network. • Use to your advantage. • Ex: Cheapest used textbooks online • …
    34. 34. Need the ability to strategically ask and answer the following questions before diving in: • Business goals? • Audience? • Most effective platforms? • Desired outcomes? • Measurement?
    35. 35. Questions? Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson

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