Perhaps when I say LinkedIn, many of you think about a prison cell. Twitter…the sound a bird makes Nostalgia for the days 4G was just a parking space
We view social media as word of mouth, which Mayo Clinic has been built on for nearly 150 yrs.
Social media is the 21 st century word of mouth.
Example SMHN Members: Vanderbilt University Medical Center, American Hospital Association, Sutter Health Training: Residencies, Summits
Featured on front page for about 3 weeks
Previously left on the cutting-room floor
2 nd most used search engine
Has since said “In the hundreds now”
Obama Twitter Town Hall
Following does not indicate endorsement
Can subscribe to updates
Found out about it at 9 a.m. on a Tuesday before it would come off embargo at 3 p.m. that same day.
The next day, Wednesday morning
Over 28,000 members
These pins are driving traffic to our site, meaning our content is being seen by more people.
There are sites that gather stats for Pinterest, giving you a better look at how your boards are being viewed. Many options…
Nevada Chronic Disease Conference
Using Social Media in Health Care to Engage and Educate: Lessons Learned from Mayo Clinic Makala Johnson January 19, 2012
Me • Wisconsin-ite • Mayo Clinic Center for Social Media Associate • @MakalaJohnson
Mayo ClinicMayo Clinic is a nonprofit worldwide leader in medicalcare, research and education. The needs of the patient come first. Over 1,000,000 clinic patients annually Over 58,000 employees Three main campuses: Minnesota, Arizona, Florida
Agenda• Our History• Individual Social Media Platforms• Connecting the Dots: Case Studies• Mobile• Things to Consider• Questions
1994 – The Today Show http://www.youtube.com/watch?v=hVKRSsrIqpA
Center for Social Media• It exists to improve health globally by accelerating effective application of social media tools. socialmedia.mayoclinic.org• Social Media Health Network (SMHN) network.socialmedia.mayoclinic.org Over 145 member organizations
Facebook• Keep in touch with people• Status updates, photos, comments, private messages• “Friends” Unfriend (added to Oxford Dictionary, 2009): ‘a verb that means to remove someone as a “friend” on a social networking site such as Facebook.’
The Cowans• Alerted to interesting video of elderly couple playing piano in Gonda atrium• Video had been seen 1,005 times in six preceding months since upload• Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09
Vernacular• Handle = username (@makalajohnson)• Retweet = Forwarding another user’s tweet to all of your followers• Modified Tweet = Twitter etiquette applied to edited tweet (MT)
Vernacular• Follow = choose to receive another’s tweets in your newsfeed• Hashtag = the # symbol is used to mark keywords or topics in a tweet • #HCSM = Health Care Social Media • #MCCSM = Mayo Clinic Center for Social Media• Direct Message = private tweet sent to a follower• Twitter Chat (tweetchat) = Twitter meeting where participants coalesce around a predetermined hashtag