Mayo Clinic’s Social Media Opportunities for Transplant

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Mayo Clinic’s Social Media Opportunities for Transplant

  1. 1. Mayo Clinic’s Social Media Opportunities for Transplant <ul><li>Makala Johnson (@MakalaJohnson) </li></ul><ul><li>Public Affairs Associate, Mayo Clinic Center for Social Media </li></ul><ul><li>#MCCSM </li></ul><ul><li>November 11, 2011 </li></ul>
  2. 2. Agenda <ul><li>Mayo Clinic Enterprise-wide Accounts </li></ul><ul><li>Case Studies </li></ul><ul><li>Opportunities for Transplant </li></ul>
  3. 3. Mayo Clinic Enterprise-wide Accounts
  4. 4. Mayo Clinic Medical Edge Syndicated News Media Resources
  5. 5. First Foray in “New” Media <ul><li>Existing Medical Edge radio mp3s </li></ul><ul><li>Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug. </li></ul>
  6. 6. Facebook
  7. 7. Twitter
  8. 8. America has voted, and the new television is…
  9. 9. YouTube
  10. 10. Newsblog
  11. 11. Sources of Information Influencing Preference for Mayo Clinic
  12. 12. Sharing Mayo Clinic
  13. 13. Social Media Health Network <ul><li>Membership group associated with Mayo Clinic Center for Social Media </li></ul><ul><li>For organizations wanting to use social media to promote health, fight disease and improve health care </li></ul><ul><li>Dues based on organization revenues </li></ul><ul><li>90 member organizations as of 11/11/11 (Inova Health System, Vanderbilt University, AHA) </li></ul>
  14. 14. http://network.socialmedia.mayoclinic.org/
  15. 15. Patient Community Site (connect.mayoclinic.org)
  16. 16. Case Study #1
  17. 19. Case Study #2
  18. 22. Case Study #3
  19. 23. Shrinking the 17-year lag between scientific discovery and widespread adoption in medical practice…
  20. 24. Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
  21. 34. Opportunities for Transplant
  22. 35. <ul><li>We encourage use of our main Mayo Clinic accounts (e.g. Twitter, Facebook) and platforms (e.g. established blogs such as Sharing Mayo Clinic ) for one-time or short-term announcements or projects. This gets maximum exposure because of Mayo’s large following and also maintains cohesion of our social media programs. </li></ul><ul><li>Some Mayo Clinic groups may wish to become much more active in social media on an ongoing basis, in which case placing their content in the general Mayo Clinic platforms would degrade the experience for other users. </li></ul>
  23. 36. <ul><li>Sharing Mayo Clinic </li></ul><ul><ul><li>Share positive patient stories. </li></ul></ul><ul><li>Newsblog </li></ul><ul><ul><li>Notify media representative of upcoming news. </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Create educational videos. </li></ul></ul><ul><li>Facebook/Twitter (often multi-purposed from other platforms) </li></ul>
  24. 38. Mayo Clinic Center for Social Media <ul><li>Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. </li></ul><ul><li>Coordination of new platforms. </li></ul><ul><li>Consultation on best platforms, guidance & training. </li></ul><ul><li>Empowerment of Employees </li></ul>
  25. 39. Contact Information <ul><li>[email_address] </li></ul><ul><li>http ://socialmedia.mayoclinic.org </li></ul>

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