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  • watch on their tablets on a Sunday afternoon. Netflix even tracks how many people start tuning out when the credits start to roll. <br />

Presentatie big data demise of creativity Presentatie big data demise of creativity Presentation Transcript

  • FLANDERS INSHAPE BIG DATA DEMISE OF CREATIVITY? cxv BIG DATA voor de productontwikkeling 1
  • • Big Data: management and storage of data • 40% better sales forecast by data mining • 4,4 mio more jobs in IT by big data
  • Case Netflix: “House of cards” with Kevin Spacey
  • Movie based op big data •Netflix knows that for example: – you are more likely to be watching a thriller on Saturday night than on Monday afternoon, – you are more likely to be watching on your tablet as compared to your phone or laptop; – people in a particular countries/cities like to watch on their tablets on a Sunday afternoon. – how many people start tuning out when the credits start to roll – …
  • Case: Predictive policing
  • • The algorithm is a culmination of anthropological and criminological behavior research • The program uses historical information combined with current data to determine patterns. • The technology predicts where crimes are likely to occur in place-based prediction boxes as small as 500 feet by 500 feet. • Decrease in crime during rollout in Los Angeles 13% in the 4 months
  • Case TomTom
  • Case Ford “There are many, many sensors in each vehicle . . . until now, most of that information was [just] in the vehicle, but we think there’s an opportunity to grab that data and understand better how the car operates and how consumers use the vehicles and feed that information back into our design process and help optimize the user’s experience in the future as well.” John Ginder, head of systems analytics Ford
  • • Use big data becomes important • Researchers, developers, designers have to be aware of this data as input of their innovation process
  • FLANDERS INSHAPE cxv BIG DATA ET.SABBELAAN 51 voor de productontwikkeling 8500 KORTRIJK Maka De Lameillieure @makaDLM 11