1. SOCIAL MEDIA PlanRDO Gateway Center Majestic Social Mediawww.majesticsocialmedia.com
2. RDO GATEWAY SHOPPINGEat, Dine, Shop & Have Fun!
3. RDO GATEWAY SHOPPING We believe a commonmarketing strategy will help everyone to achieve their goals!
4. The Rise of Social Media 74% of the worlds Internet surfers visit SM (Nielsen, 2010) o YouTube, Wikipedia and Facebook are three of the top seven online brands visited Time spent using SM rose 210% in 2009 (Nielsen, 2010) o Average time per person increased 143% o Average time spent on Facebook and Twitter increased 200% and 368% respectively Facebook alone catering to 500 million users o 150 million access via mobile devices Twitter growing 579% in annual unique visitors (Nielsen, 2010) SM marketing to grow 34% annually over the next 5 years o US$3.1 billion by 2014 (Forrester Research, 2010)
5. The New Age: “Social retailing” “Shopping meets social networks” (Foresee Results, 2010) o 56% of shoppers who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer o More than 50% of online shoppers use Facebook, and of those online shoppers who engage in social media, more than 80% use Facebook o 49% of respondents who “friend” or “follow” companies through social media do so to learn about special deals and options o 45% of users do it to learn about products o 5% use social media primarily for customer support However, 60% of retailers do not have a presence on a social networks… 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
6. Content Website Ideas Social Media Marketing Plan Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, Viral Marketing bee pollen, certified organic powdered cinnamon and powdered ginger. About Majestic Social Media Clients and Examples Content!
7. A common website is beneficial for everyone!
8. Your Website! - Not existent! Attract with pictures!- Your website needs to be engaging! Attract with emotions! - We need faces on the website! Attract with videos! - Happy people eating & shopping! Attract with benefits! - People having fun! Attract with contests! - Showcase all the businesses Attract with coupons! - Showcase vacant space!
9. Example: The Carlsbad Forum
10. Social Media Marketing What We Do!
11. Analysis Social Media Analysis Website Analysis TARGET MARKET! TARGET MARKET! Strategic Planning Goals Vision Mission Operative PlanningSocial Media Blog Marketing SEO + Bookmarking E-Commerce Online PR
12. Products Social Media Target Market Analysis & moreTarget Market RDO Families Mom’s Residents Middle to Business High Class People College Students
13. Social Media Marketing CISS Formula
14. Social Media Tactics
15. Social Media ApplicationsWe will use all of these!
20. Twitter Tactics:- We increase Nr. of Followers: We add twitter users by keywords & demographics!- Incentivizing: We recommend to offer Discounts for twitter followers – also offer discounts for twitter followers if they follow the facebook fanpage too.- We monitor, and post on a daily basis! We post about 30-40 tweets a day!- We engage your twitter followers with contests, incentives and more! Examples: www.twitter.com/righteouslyraw www.twitter.com/andrebergermd www.twitter.com/majesticsm
21. Facebook Tactics:- We Increase Number of Followers- We join facebook groups and post articles on group forums- Incentivizing: Offer Discounts for followers- We monitor, and post on a daily basis!- We add applications to the facebook fanpage! (contests, games)- We customize the Facebook Fanpage! Example FanpageS www.facebook.com/rejuvalife www.facebook.com/thecellproject www.facebook.com/righteouslyraw www.facebook.com/ragzdressware